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A presentation on engaging members in a chapter for SMACNA

A presentation on engaging members in a chapter for SMACNA

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  • 1. HOW CAN CHAPTERS GET THEIR MEMBERS INVOLVED Creating an exceptional member experience Peggy Hoffman, CAE SMACNA Chapter Executives Session October 12, 2009
  • 2. Our Discussion…
    • Data you can use
    • Three steps to involvement
    • How to engage
      • People
      • Tools
      • Strategies
  • 3. Decision To Join…
    • It’s all about WOM (Word Of Mouth) – your secret weapons: colleagues, friends, connections
      • What’s cool: inexpensive, viral, credible
    • It’s all about the Good of the Order – Being part of something larger was consistently chosen over personal benefit
      • What’s cool: it really is about community
    • Engagement increases retention
      • What’s cool: engaging members pays off in two big ways – more volunteers, higher retention
    • It’s Not a Generation Thing – one caveat: younger professionals more dissatisfied with how associations are meeting their needs at the beginning of their careers & leadership opportunities provided
      • What’s cool: we can engage GenX and GenY by opening our doors and minds
  • 4. Decision To Volunteer…
    • It’s all about WOM (Again!)
      • What’s cool: inexpensive, viral, credible
    • One Size Does NOT Fit
      • What’s cool: ad hoc roles draw people in and get them connected
    • Members see professional benefits of volunteerism – many said volunteering is a benefit of membership.
      • What’s cool: here’s a benefit that meets a need and because it’s a form of engagement, drives retention
    • It’s all about the Good of the Order (Again!) – Values drive volunteering
      • What’s cool: it really is about community
  • 5. Social Media & the Web …
    • Millions are already there
      • 55.6 million use social media networking sites
      • 40.6 million use personal portals/content sites
      • 165 million use email
      • 58.8 million watch streaming video on line
      • 37.1 million read blogs
  • 6. Social Media & the Web …
    • It’s doubled since 2007 …
      • by 2010 GenY will outnumber Boomers -- and 96% of them have Facebook!
    • This is the biggest shift since industrial revolution
    • It’s a people-driven economy
  • 7. Social Media & the Web …
    • It creates connections
      • What’s cool: accelerates sharing, facilitates communication, drives face-to-face interaction
    • It’s accessible
      • What’s cool: absolutely user-friendly
  • 8. Your Members …
  • 9. How do we get members involved?
  • 10. Welcome …
    • Confirmation letter & welcome kit
    • Personal phone calls from association leadership & staff
    • Personal messages from other members
    • Personal invite to attend a program
  • 11. Connect …
    • Pair a current member with a new member … 1:1 orientation
    • Guide member on how to connect
    • Post “meet our new member” profile
  • 12. Engage …
    • Explore & connect member’s interests/needs with specific programs, committees, projects
    • Personally invite member to help out
  • 13. How do we get members involved?
  • 14. PEOPLE …
    • Replace membership committee with Welcoming Committee
    • Create ad hoc roles
    • Add leadership positions:
      • Talent Pool Coordinator
      • Volunteer Chair
      • Community Strategist
  • 15. Tools …
    • Create a member connection map. Start with a Hub (your website) add Traditional Channels (phone, email, mail, listserv) and New Channels (Online member community, social media)
    • Listen (Google Alerts, Twitter search …)
    • Communicate (RSS, feed aggregator, bookmarking …)
    • Engage (Discussions, sharing, contributing…)
  • 16. STRATEGIES …
  • 17. 5 Tools to Explore
    • LinkedIn – Professional Profile
    • Twitter – Microblogging
    • delicious – File Cabinet that shares
    • Google Reader – RSS Aggregator
    • SlideShare – Capturing & Sharing
    PS … these are worth a look 
  • 18. 5 Actions to Take
    • Learn to listen:
      • Google’s Blog Search http://blogsearch.google.com/
      • Google Alerts http://www.google.com/alerts
      • Social Mention http://www.socialmention.com/
      • Technorati http://www.technorati.com/
      • Twitter http://search.twitter.com/
    • Find your members:
      • Quick poll –what tools are they using
      • Search on LinkedIn
      • Import emails to “check” who’s there
    • Test one outpost at a time
    • Break your volunteer jobs into small ad hoc positions
  • 19. Resources to check
    • Commoncraft.com
      • Search their Videos on technology for social media, RSS & others
    • SocialFish.org
      • Search their site for great info on developing social media tools for your chapter and creating a vibrant community online & face2face
      • Check out their 4-part series on social media policies and their posts on risk: http://associationmarketing.blogspot.com/search/label/social%20media%20policies
    • Beth Kanter’s Blog http://beth.typepad.com
      • Be sure to check out her post on Facebook Fan pages
    • DiosaCommunications
      • Be sure to visit their page on Facebook Best practices http://www.diosacommunications.com/facebookbestpractices.htm
  • 20. CONTACT ME
    • Email: [email_address]
    • Phone: 301-725-2508
    • Website: www.marinermanagement.com
    • Twitter: @peggyhoffman
    • LinkedIn: Peggy Hoffman