SMACNA Member Involvement
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SMACNA Member Involvement



A presentation on engaging members in a chapter for SMACNA

A presentation on engaging members in a chapter for SMACNA



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    SMACNA Member Involvement SMACNA Member Involvement Presentation Transcript

    • HOW CAN CHAPTERS GET THEIR MEMBERS INVOLVED Creating an exceptional member experience Peggy Hoffman, CAE SMACNA Chapter Executives Session October 12, 2009
    • Our Discussion…
      • Data you can use
      • Three steps to involvement
      • How to engage
        • People
        • Tools
        • Strategies
    • Decision To Join…
      • It’s all about WOM (Word Of Mouth) – your secret weapons: colleagues, friends, connections
        • What’s cool: inexpensive, viral, credible
      • It’s all about the Good of the Order – Being part of something larger was consistently chosen over personal benefit
        • What’s cool: it really is about community
      • Engagement increases retention
        • What’s cool: engaging members pays off in two big ways – more volunteers, higher retention
      • It’s Not a Generation Thing – one caveat: younger professionals more dissatisfied with how associations are meeting their needs at the beginning of their careers & leadership opportunities provided
        • What’s cool: we can engage GenX and GenY by opening our doors and minds
    • Decision To Volunteer…
      • It’s all about WOM (Again!)
        • What’s cool: inexpensive, viral, credible
      • One Size Does NOT Fit
        • What’s cool: ad hoc roles draw people in and get them connected
      • Members see professional benefits of volunteerism – many said volunteering is a benefit of membership.
        • What’s cool: here’s a benefit that meets a need and because it’s a form of engagement, drives retention
      • It’s all about the Good of the Order (Again!) – Values drive volunteering
        • What’s cool: it really is about community
    • Social Media & the Web …
      • Millions are already there
        • 55.6 million use social media networking sites
        • 40.6 million use personal portals/content sites
        • 165 million use email
        • 58.8 million watch streaming video on line
        • 37.1 million read blogs
    • Social Media & the Web …
      • It’s doubled since 2007 …
        • by 2010 GenY will outnumber Boomers -- and 96% of them have Facebook!
      • This is the biggest shift since industrial revolution
      • It’s a people-driven economy
    • Social Media & the Web …
      • It creates connections
        • What’s cool: accelerates sharing, facilitates communication, drives face-to-face interaction
      • It’s accessible
        • What’s cool: absolutely user-friendly
    • Your Members …
    • How do we get members involved?
    • Welcome …
      • Confirmation letter & welcome kit
      • Personal phone calls from association leadership & staff
      • Personal messages from other members
      • Personal invite to attend a program
    • Connect …
      • Pair a current member with a new member … 1:1 orientation
      • Guide member on how to connect
      • Post “meet our new member” profile
    • Engage …
      • Explore & connect member’s interests/needs with specific programs, committees, projects
      • Personally invite member to help out
    • How do we get members involved?
    • PEOPLE …
      • Replace membership committee with Welcoming Committee
      • Create ad hoc roles
      • Add leadership positions:
        • Talent Pool Coordinator
        • Volunteer Chair
        • Community Strategist
    • Tools …
      • Create a member connection map. Start with a Hub (your website) add Traditional Channels (phone, email, mail, listserv) and New Channels (Online member community, social media)
      • Listen (Google Alerts, Twitter search …)
      • Communicate (RSS, feed aggregator, bookmarking …)
      • Engage (Discussions, sharing, contributing…)
    • 5 Tools to Explore
      • LinkedIn – Professional Profile
      • Twitter – Microblogging
      • delicious – File Cabinet that shares
      • Google Reader – RSS Aggregator
      • SlideShare – Capturing & Sharing
      PS … these are worth a look 
    • 5 Actions to Take
      • Learn to listen:
        • Google’s Blog Search
        • Google Alerts
        • Social Mention
        • Technorati
        • Twitter
      • Find your members:
        • Quick poll –what tools are they using
        • Search on LinkedIn
        • Import emails to “check” who’s there
      • Test one outpost at a time
      • Break your volunteer jobs into small ad hoc positions
    • Resources to check
        • Search their Videos on technology for social media, RSS & others
        • Search their site for great info on developing social media tools for your chapter and creating a vibrant community online & face2face
        • Check out their 4-part series on social media policies and their posts on risk:
      • Beth Kanter’s Blog
        • Be sure to check out her post on Facebook Fan pages
      • DiosaCommunications
        • Be sure to visit their page on Facebook Best practices
      • Email: [email_address]
      • Phone: 301-725-2508
      • Website:
      • Twitter: @peggyhoffman
      • LinkedIn: Peggy Hoffman