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Role Of Social Media Web In Clubs
 

Role Of Social Media Web In Clubs

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Presentation on social media and clubs for the Golden State Chapter of CMAA

Presentation on social media and clubs for the Golden State Chapter of CMAA

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    Role Of Social Media Web In Clubs Role Of Social Media Web In Clubs Presentation Transcript

    • ROLE OF SOCIAL MEDIA & WEB IN YOUR CLUB Peggy Hoffman, CAE The Golden State Chapter CMAA October 19, 2009
    • www.marketingintelligenceblog.nl
    • Social media usage doubled since 2007
      • 2010 – GenY outnumber Baby Boomers
      GenY & X “email passé” 1.5 M items shared on Facebook daily 78% trust peers vs. 14% ads Power is in the hands of consumers
    •  
    • Beth Kanter, bethkanter.org Member Objective
    • 5 WAYS TO USE SOCIAL MEDIA & THE WEB
    • 5 STEPS …
      • Set your goal
      • Listen!
      • Find the tool(s) right for you
      • Create a community map
        • Sharing content
        • Generating buzz
        • Building Community
    • Tools …
      • Create a member connection map. Start with a Hub (your website) add Traditional Channels (phone, email, mail, listserv) and New Channels (Online member community, social media)
      • Listen (Google Alerts, Twitter search …)
      • Communicate (RSS, feed aggregator, bookmarking …)
      • Engage (Discussions, sharing, contributing…)
    • 5 STEPS …
      • Set your goal
      • Listen!
      • Find the tool(s) right for you
      • Create a community map
        • Sharing content
        • Generating buzz
        • Building Community
      • Trial, test, reflect, repeat
    • Tools to Listen …
    • Tools to share content / engage …
    • Tools to generate buzz …
    • Tools to build community …
    • 3 Small Actions to Take
      • Learn to listen:
        • Google’s Blog Search http://blogsearch.google.com/
        • Google Alerts http://www.google.com/alerts
        • Social Mention http://www.socialmention.com/
        • Technorati http://www.technorati.com/
        • Twitter http://search.twitter.com/
      • Poll your members:
        • Quick poll –what tools are they using
        • Search on LinkedIn
        • Import emails to “check” who’s there
      • Test one outpost at a time
    • CONTACT ME
      • Email: [email_address]
      • Phone: 301-725-2508
      • Website: www.marinermanagement.com
      • Twitter: @peggyhoffman
      • LinkedIn: Peggy Hoffman