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Role Of Social Media Web In Clubs

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Presentation on social media and clubs for the Golden State Chapter of CMAA

Presentation on social media and clubs for the Golden State Chapter of CMAA

Published in: Technology, News & Politics

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  • 1. ROLE OF SOCIAL MEDIA & WEB IN YOUR CLUB Peggy Hoffman, CAE The Golden State Chapter CMAA October 19, 2009
  • 2. www.marketingintelligenceblog.nl
  • 3. Social media usage doubled since 2007
    • 2010 – GenY outnumber Baby Boomers
    GenY & X “email passé” 1.5 M items shared on Facebook daily 78% trust peers vs. 14% ads Power is in the hands of consumers
  • 4.  
  • 5. Beth Kanter, bethkanter.org Member Objective
  • 6. 5 WAYS TO USE SOCIAL MEDIA & THE WEB
  • 7. 5 STEPS …
    • Set your goal
    • Listen!
    • Find the tool(s) right for you
    • Create a community map
      • Sharing content
      • Generating buzz
      • Building Community
  • 8. Tools …
    • Create a member connection map. Start with a Hub (your website) add Traditional Channels (phone, email, mail, listserv) and New Channels (Online member community, social media)
    • Listen (Google Alerts, Twitter search …)
    • Communicate (RSS, feed aggregator, bookmarking …)
    • Engage (Discussions, sharing, contributing…)
  • 9. 5 STEPS …
    • Set your goal
    • Listen!
    • Find the tool(s) right for you
    • Create a community map
      • Sharing content
      • Generating buzz
      • Building Community
    • Trial, test, reflect, repeat
  • 10. Tools to Listen …
  • 11. Tools to share content / engage …
  • 12. Tools to generate buzz …
  • 13. Tools to build community …
  • 14. 3 Small Actions to Take
    • Learn to listen:
      • Google’s Blog Search http://blogsearch.google.com/
      • Google Alerts http://www.google.com/alerts
      • Social Mention http://www.socialmention.com/
      • Technorati http://www.technorati.com/
      • Twitter http://search.twitter.com/
    • Poll your members:
      • Quick poll –what tools are they using
      • Search on LinkedIn
      • Import emails to “check” who’s there
    • Test one outpost at a time
  • 15. CONTACT ME
    • Email: [email_address]
    • Phone: 301-725-2508
    • Website: www.marinermanagement.com
    • Twitter: @peggyhoffman
    • LinkedIn: Peggy Hoffman