ROLE OF SOCIAL MEDIA & WEB IN YOUR CLUB Peggy Hoffman, CAE The Golden State Chapter CMAA October 19, 2009

www.marketingintelligenceblog.nl

Social media usage doubled since 2007 2010 – GenY outnumber Baby Boomers GenY & X “email passé” 1.5 M items shared on Facebook daily 78% trust peers vs. 14% ads Power is in the hands of consumers

2010 – GenY outnumber Baby Boomers

Beth Kanter, bethkanter.org Member Objective

5 WAYS TO USE SOCIAL MEDIA & THE WEB

5 STEPS … Set your goal Listen! Find the tool(s) right for you Create a community map Sharing content Generating buzz Building Community

Set your goal

Listen!

Find the tool(s) right for you

Create a community map

Sharing content

Generating buzz

Building Community

Tools … Create a member connection map. Start with a Hub (your website) add Traditional Channels (phone, email, mail, listserv) and New Channels (Online member community, social media) Listen (Google Alerts, Twitter search …) Communicate (RSS, feed aggregator, bookmarking …) Engage (Discussions, sharing, contributing…)

Create a member connection map. Start with a Hub (your website) add Traditional Channels (phone, email, mail, listserv) and New Channels (Online member community, social media)

Listen (Google Alerts, Twitter search …)

Communicate (RSS, feed aggregator, bookmarking …)

Engage (Discussions, sharing, contributing…)

5 STEPS … Set your goal Listen! Find the tool(s) right for you Create a community map Sharing content Generating buzz Building Community Trial, test, reflect, repeat

Set your goal

Listen!

Find the tool(s) right for you

Create a community map

Sharing content

Generating buzz

Building Community

Trial, test, reflect, repeat

Tools to Listen …

Tools to share content / engage …

Tools to generate buzz …

Tools to build community …

3 Small Actions to Take Learn to listen: Google’s Blog Search http://blogsearch.google.com/ Google Alerts http://www.google.com/alerts Social Mention http://www.socialmention.com/ Technorati http://www.technorati.com/ Twitter http://search.twitter.com/ Poll your members: Quick poll –what tools are they using Search on LinkedIn Import emails to “check” who’s there Test one outpost at a time

Learn to listen:

Google’s Blog Search http://blogsearch.google.com/

Google Alerts http://www.google.com/alerts

Social Mention http://www.socialmention.com/

Technorati http://www.technorati.com/

Twitter http://search.twitter.com/

Poll your members:

Quick poll –what tools are they using

Search on LinkedIn

Import emails to “check” who’s there

Test one outpost at a time

CONTACT ME Email: [email_address] Phone: 301-725-2508 Website: www.marinermanagement.com Twitter: @peggyhoffman LinkedIn: Peggy Hoffman

Email: [email_address]

Phone: 301-725-2508

Website: www.marinermanagement.com

Twitter: @peggyhoffman

LinkedIn: Peggy Hoffman