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Role Of Social Media Web In Clubs
 

Role Of Social Media Web In Clubs

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Presentation for the Golden State Chapter of CMAA on using social media in your club.

Presentation for the Golden State Chapter of CMAA on using social media in your club.

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    Role Of Social Media Web In Clubs Role Of Social Media Web In Clubs Presentation Transcript

    • ROLE OF SOCIAL MEDIA &WEB IN YOUR CLUB
      Peggy Hoffman, CAE
      The Golden State Chapter CMAA
      October 19, 2009
    • www.marketingintelligenceblog.nl
    • Social media usage doubled since 2007
      2010 – GenY outnumber Baby Boomers
      GenY & X “email passé”
      1.5 M items shared on Facebook daily
      78% trust peers vs. 14% ads
      Power is in the hands of consumers
    • Member Objective
      Beth Kanter, bethkanter.org
    • 5 Ways to use social media & the Web
    • 5 steps …
      • Set your goal
      • Listen!
      • Find the tool(s) right for you
      • Create a community map
      • Sharing content
      • Generating buzz
      • Building Community
    • Tools …
      Create a member connection map. Start with a Hub (your website) add Traditional Channels (phone, email, mail, listserv) and New Channels (Online member community, social media)
      • Listen (Google Alerts, Twitter search …)
      • Communicate (RSS, feed aggregator, bookmarking …)
      • Engage (Discussions, sharing, contributing…)
    • 5 steps …
      • Set your goal
      • Listen!
      • Find the tool(s) right for you
      • Create a community map
      • Sharing content
      • Generating buzz
      • Building Community
      • Trial, test, reflect, repeat
    • Tools to Listen …
    • Tools to share content / engage …
    • Tools to generate buzz …
    • Tools to build community …
    • 3 Small Actions to Take
      Learn to listen:
      Google’s Blog Search http://blogsearch.google.com/
      Google Alerts http://www.google.com/alerts
      Social Mention http://www.socialmention.com/
      Technoratihttp://www.technorati.com/
      Twitter http://search.twitter.com/
      Poll your members:
      Quick poll –what tools are they using
      Search on LinkedIn
      Import emails to “check” who’s there
      Test one outpost at a time
    • Contact Me
      Email: phoffman@marinermanagement.com
      Phone: 301-725-2508
      Website: www.marinermanagement.com
      Twitter: @peggyhoffman
      LinkedIn: Peggy Hoffman