Role Of Social Media Web In Clubs

ROLE OF SOCIAL MEDIA &WEB IN YOUR CLUB
Peggy Hoffman, CAE
The Golden State Chapter CMAA
October 19, 2009

www.marketingintelligenceblog.nl

Social media usage doubled since 2007
2010 – GenY outnumber Baby Boomers
GenY & X “email passé”
1.5 M items shared on Facebook daily
78% trust peers vs. 14% ads
Power is in the hands of consumers

Member Objective
Beth Kanter, bethkanter.org

5 Ways to use social media & the Web

5 steps …

Set your goal
Listen!
Find the tool(s) right for you
Create a community map
Sharing content
Generating buzz
Building Community

Tools …
Create a member connection map. Start with a Hub (your website) add Traditional Channels (phone, email, mail, listserv) and New Channels (Online member community, social media)

Listen (Google Alerts, Twitter search …)
Communicate (RSS, feed aggregator, bookmarking …)
Engage (Discussions, sharing, contributing…)

5 steps …

Set your goal
Listen!
Find the tool(s) right for you
Create a community map
Sharing content
Generating buzz
Building Community
Trial, test, reflect, repeat

Tools to Listen …

Tools to share content / engage …

Tools to generate buzz …

Tools to build community …

3 Small Actions to Take
Learn to listen:
Google’s Blog Search http://blogsearch.google.com/
Google Alerts http://www.google.com/alerts
Social Mention http://www.socialmention.com/
Technoratihttp://www.technorati.com/
Twitter http://search.twitter.com/
Poll your members:
Quick poll –what tools are they using
Search on LinkedIn
Import emails to “check” who’s there
Test one outpost at a time

Contact Me
Email: phoffman@marinermanagement.com
Phone: 301-725-2508
Website: www.marinermanagement.com
Twitter: @peggyhoffman
LinkedIn: Peggy Hoffman