Role Of Social Media Web In Clubs

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Presentation for the Golden State Chapter of CMAA on using social media in your club.

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Role Of Social Media Web In Clubs

  1. 1. ROLE OF SOCIAL MEDIA &WEB IN YOUR CLUB<br />Peggy Hoffman, CAE<br />The Golden State Chapter CMAA<br />October 19, 2009<br />
  2. 2. www.marketingintelligenceblog.nl<br />
  3. 3. Social media usage doubled since 2007<br />2010 – GenY outnumber Baby Boomers<br />GenY & X “email passé”<br />1.5 M items shared on Facebook daily<br />78% trust peers vs. 14% ads<br />Power is in the hands of consumers<br />
  4. 4.
  5. 5. Member Objective<br />Beth Kanter, bethkanter.org<br />
  6. 6. 5 Ways to use social media & the Web<br />
  7. 7. 5 steps …<br /><ul><li>Set your goal
  8. 8. Listen!
  9. 9. Find the tool(s) right for you
  10. 10. Create a community map
  11. 11. Sharing content
  12. 12. Generating buzz
  13. 13. Building Community</li></li></ul><li>Tools …<br />Create a member connection map. Start with a Hub (your website) add Traditional Channels (phone, email, mail, listserv) and New Channels (Online member community, social media)<br /><ul><li>Listen (Google Alerts, Twitter search …)
  14. 14. Communicate (RSS, feed aggregator, bookmarking …)
  15. 15. Engage (Discussions, sharing, contributing…)</li></li></ul><li>5 steps …<br /><ul><li>Set your goal
  16. 16. Listen!
  17. 17. Find the tool(s) right for you
  18. 18. Create a community map
  19. 19. Sharing content
  20. 20. Generating buzz
  21. 21. Building Community
  22. 22. Trial, test, reflect, repeat</li></li></ul><li>Tools to Listen … <br />
  23. 23. Tools to share content / engage …<br />
  24. 24. Tools to generate buzz …<br />
  25. 25. Tools to build community …<br />
  26. 26. 3 Small Actions to Take<br />Learn to listen:<br />Google’s Blog Search http://blogsearch.google.com/<br />Google Alerts http://www.google.com/alerts<br />Social Mention http://www.socialmention.com/<br />Technoratihttp://www.technorati.com/<br />Twitter http://search.twitter.com/<br />Poll your members:<br />Quick poll –what tools are they using<br />Search on LinkedIn<br />Import emails to “check” who’s there<br />Test one outpost at a time<br />
  27. 27. Contact Me<br />Email: phoffman@marinermanagement.com<br />Phone: 301-725-2508<br />Website: www.marinermanagement.com<br />Twitter: @peggyhoffman<br />LinkedIn: Peggy Hoffman<br />

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