Networking with the New Media Relationship management with a twist Peggy Hoffman, CAE Chesapeake Conference PRSA Maryland ...
It’s Relationships …
It’s rubbing shoulders …  with a twist
Two thoughts … <ul><li>Social media is a means to an end, not the end </li></ul><ul><li>It’s not about a social media stra...
Your Social Media Network <ul><li>Build a strategic network from center out ...  </li></ul>
5 Tools to Explore <ul><li>LinkedIn – Professional Profile </li></ul><ul><li>Twitter – Microblogging </li></ul><ul><li>Del...
“ Linking”In <ul><li>Create your profile – rich content, strong photo, feeds (blog, Twitter, Slideshare) </li></ul><ul><li...
5 Actions to Take <ul><li>Google yourself </li></ul><ul><li>Learn to listen: </li></ul><ul><ul><li>Google’s Blog Search  h...
5 Actions to Take <ul><li>Google yourself </li></ul><ul><li>Learn to listen: </li></ul><ul><ul><li>Google’s Blog Search  h...
More resources <ul><li>Guy Kawaski’s Blog “10 Ways to Use LinkedIn” </li></ul><ul><li>PRSA Maryland Chapter on LinkedIn </...
CONTACT ME <ul><li>Or the more traditional mode: </li></ul><ul><li>phoffman@marinermanagement.com  </li></ul><ul><li>301-7...
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Networking With The New Media

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Networking With The New Media

  1. 1. Networking with the New Media Relationship management with a twist Peggy Hoffman, CAE Chesapeake Conference PRSA Maryland – October 6, 2009
  2. 2. It’s Relationships …
  3. 3. It’s rubbing shoulders … with a twist
  4. 4. Two thoughts … <ul><li>Social media is a means to an end, not the end </li></ul><ul><li>It’s not about a social media strategy … its about fitting social media into your strategy </li></ul>
  5. 5. Your Social Media Network <ul><li>Build a strategic network from center out ... </li></ul>
  6. 6. 5 Tools to Explore <ul><li>LinkedIn – Professional Profile </li></ul><ul><li>Twitter – Microblogging </li></ul><ul><li>Delicious – File Cabinet that shares </li></ul><ul><li>Google Reader – RSS Aggregator </li></ul><ul><li>SlideShare – Capturing & Sharing </li></ul>PS … these are worth a look 
  7. 7. “ Linking”In <ul><li>Create your profile – rich content, strong photo, feeds (blog, Twitter, Slideshare) </li></ul><ul><li>Make it easy – download LinkedIn Widget </li></ul><ul><li>Search for colleagues & connect </li></ul><ul><li>Invite your colleagues to join you </li></ul><ul><li>Join 2-7 strategic groups & engage </li></ul><ul><li>Be active … daily invites, introductions, Q&A, updates </li></ul>
  8. 8. 5 Actions to Take <ul><li>Google yourself </li></ul><ul><li>Learn to listen: </li></ul><ul><ul><li>Google’s Blog Search http://blogsearch.google.com/ </li></ul></ul><ul><ul><li>Google Alerts http://www.google.com/alerts </li></ul></ul><ul><ul><li>Social Mention http://www.socialmention.com/ </li></ul></ul><ul><ul><li>Technorati http://www.technorati.com/ </li></ul></ul><ul><ul><li>Twitter http://search.twitter.com/ </li></ul></ul><ul><li>Every day: 30 minutes to read, 30 minutes to scan, 30 minutes to write </li></ul><ul><li>Add you social media sites to email, website, biz card </li></ul><ul><li>Turn it all off frequently  </li></ul>
  9. 9. 5 Actions to Take <ul><li>Google yourself </li></ul><ul><li>Learn to listen: </li></ul><ul><ul><li>Google’s Blog Search http://blogsearch.google.com/ </li></ul></ul><ul><ul><li>Google Alerts http://www.google.com/alerts </li></ul></ul><ul><ul><li>Social Mention http://www.socialmention.com/ </li></ul></ul><ul><ul><li>Technorati http://www.technorati.com/ </li></ul></ul><ul><ul><li>Twitter http://search.twitter.com/ </li></ul></ul><ul><li>Every day: 30 minutes to read, 30 minutes to scan, 30 minutes to write </li></ul><ul><li>Add your social media sites to email, website, biz card </li></ul><ul><li>Turn it all off frequently  </li></ul>
  10. 10. More resources <ul><li>Guy Kawaski’s Blog “10 Ways to Use LinkedIn” </li></ul><ul><li>PRSA Maryland Chapter on LinkedIn </li></ul><ul><li>PRSA Maryland Chapter Facebook Group </li></ul><ul><li>@prsa_md on Twitter </li></ul><ul><li>Dummies.com LinkedIn Cheat Sheet </li></ul><ul><li>Peggy’s resource list at http://delicious.com/pmariner/prsamd </li></ul>
  11. 11. CONTACT ME <ul><li>Or the more traditional mode: </li></ul><ul><li>phoffman@marinermanagement.com </li></ul><ul><li>301-725-2508 </li></ul><ul><li>@peggyhoffman </li></ul><ul><li>Peggy Hoffman </li></ul><ul><li>Peg Hoffman </li></ul><ul><li>Peg Hoffman </li></ul>

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