Secrets behind Member Growth & Retention National Black Child Development Institute 2010 Leader’s Conference
Tell us… <ul><li>Who are your best members today? </li></ul><ul><li>How did they find you? </li></ul><ul><li>What are they doing for you? </li></ul><ul><li>Who do they know? </li></ul><ul><li>What do you give them? </li></ul><ul><li>Why do you need more? </li></ul>
Secret: Value is not the product or service … Strategy: Talk about membership in terms of outcomes!
Decision To Join… <ul><li>It’s all about the Good of the Order </li></ul><ul><li>Being part of something larger was consistently chosen over personal benefit </li></ul>
Secret: Engagement is not joining … Strategy: Get members involved on Day 1!
Secret: Volunteering builds engagement … Strategy: Build an adhocracy!
Decision To Volunteer… <ul><li>It’s all about the Good of the Order (Again!) </li></ul><ul><li>Values drive volunteering </li></ul>
Secret: Social media tools increase engagement… Strategy: Use YouTube, Flickr, Slideshare & Delicious to share
Social Media & the Web … Doubled since 2007! Biggest shift since the industrial revolution! 58.8 M watch streaming video 55.6 M use social networking sites 40.6 M use personal portals/ content sites 37.1 M read blogs
Secret: We have two ears & one mouth for a reason … Strategy: Listen! Do polls, surveys, phone calls … report back.
Secret: Same faces, same programs, same front page (yawn!) … Strategy: Try new things all the time !
Secret: Word-of-Mouth is powerful! Strategy: Help members tell – and share – their story.
What’s Your Elevator Question? Open with one great question … … worth 5 statements What would you like your child’s educational experience to be like? What would you like to see in your classroom?
What’s Your Elevator Speech? <ul><li>I work with who struggle with which in turn causes . </li></ul><ul><li>Through our , they stop struggling and . </li></ul>