Member involvement : 7 secrets

Secrets behind Member Growth & Retention National Black Child Development Institute 2010 Leader’s Conference

Tell us…
Who are your best members today?
How did they find you?
What are they doing for you?
Who do they know?
What do you give them?
Why do you need more?

Secret: Value is not the product or service … Strategy: Talk about membership in terms of outcomes!

Decision To Join…
It’s all about the Good of the Order
Being part of something larger was consistently chosen over personal benefit

Secret: Engagement is not joining … Strategy: Get members involved on Day 1!

Secret: Volunteering builds engagement … Strategy: Build an adhocracy!

Decision To Volunteer…
It’s all about the Good of the Order (Again!)
Values drive volunteering

Secret: Social media tools increase engagement… Strategy: Use YouTube, Flickr, Slideshare & Delicious to share

Social Media & the Web … Doubled since 2007! Biggest shift since the industrial revolution! 58.8 M watch streaming video 55.6 M use social networking sites 40.6 M use personal portals/ content sites 37.1 M read blogs

Secret: We have two ears & one mouth for a reason … Strategy: Listen! Do polls, surveys, phone calls … report back.

Secret: Same faces, same programs, same front page (yawn!) … Strategy: Try new things all the time !

Secret: Word-of-Mouth is powerful! Strategy: Help members tell – and share – their story.

What’s Your Elevator Question? Open with one great question … … worth 5 statements What would you like your child’s educational experience to be like? What would you like to see in your classroom?

What’s Your Elevator Speech?
I work with who struggle with which in turn causes .
Through our , they stop struggling and .

Contact Me
Email: [email_address]
Phone: 301-725-2508
Website: www.marinermanagement.com
Twitter: @peggyhoffman
LinkedIn: Peggy Hoffman
Delicious: http://delicious.com/pmariner/nbcdi
Your Delicious Tag: pmariner/nbcdi

Member involvement : 7 secrets

by Mariner Management / Peggy Hoffman on Apr 19, 2010

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Member involvement : 7 secrets — Presentation Transcript