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Energizing Your Association with Components
Energizing Your Association with Components
Energizing Your Association with Components
Energizing Your Association with Components
Energizing Your Association with Components
Energizing Your Association with Components
Energizing Your Association with Components
Energizing Your Association with Components
Energizing Your Association with Components
Energizing Your Association with Components
Energizing Your Association with Components
Energizing Your Association with Components
Energizing Your Association with Components
Energizing Your Association with Components
Energizing Your Association with Components
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Energizing Your Association with Components

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A look at how chapters and member communities can energize your association

A look at how chapters and member communities can energize your association

Published in: Education, Technology, Business
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  • 1. Energize Your Members:Using Components to Drive Engagement Peggy Hoffman, CAE Peter Houstle Mariner Management & Marketing association management, component development, leadership training
  • 2. Source: www.diabeteseducator.org
  • 3. Source: www.mgma.com
  • 4. Source: www.bisnow.com
  • 5. Source: wordle.net
  • 6. • Poll 1:• What type of components do you have?  Geographic (chapters, affiliates …)  Specialty Interest Group (SIG) or Community of Practice (CoP)  Specialty Practice groups  Divisions  Virtual communities  None
  • 7. Membership Drivers … Interest Geography Issue Discipline
  • 8. • Poll 2:• Do you track your members’ drivers?  Yes, we capture in our member data file each member’s key driver/s  We don’t track individually but do survey  Not in any formal way at this time
  • 9. Component Success Drivers … Color – YES! (people & energy) Size or shape – No!
  • 10. Association Role… • Issue Understand • Interest the drivers • Discipline • Geography Create • Formal opportunities • Informal • Embedded Expertise Assist • Tools • Training • Setting metrics • Recognize Celebrate • Reward
  • 11. Learn more …• Associapedia – Info on Components & other association topics http://www.asaecenter.org/wiki• Idea Center – Mariner’s blog covering all aspects of components http://www.marinermanagement.com/idea-center• Components & ROI Research – 2 studies on why’s of components http://www.marinermanagement.com/resources• Social Fish Blog – great resource for building community http://www.socialfish.org/blog
  • 12. Contact us … Peter Houstle phoustle@marinermanagement.com Peggy Hoffman, CAE phoffman@marinermanagement.com or on Twitter @peggyhoffman Mariner Management & Marketing 301-725-2508 * www.marinermanagement.com

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