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Accessible social media training
 

Accessible social media training

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This accessible social media training was given at ‘COMMUNICATIE VOOR IEDEREEN’ workshop on 23 April 2013 at FOD Werkgelegenheid Brussels.

This accessible social media training was given at ‘COMMUNICATIE VOOR IEDEREEN’ workshop on 23 April 2013 at FOD Werkgelegenheid Brussels.

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    Accessible social media training Accessible social media training Presentation Transcript

    • Using accessible social mediaGood practices
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu About us Social media Short history Why? What do we want to achieve? How do we do it? How do we use? Caveats/ do’s and don’ts What about accessibility? Overview Good practicesOutline
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euMain specialisation in SEM=SEO+SEA+SMOo SEO (search engine optimization)o SE(M)A (search engine marketing/advertising)o SMO (social media optimization)o Main clients: insurance and music industrySocial focus:o ICT enabling people with disabilities during education, jobseeking and employmento Special interest in basic ICT and ICT-based assisted technology(AT) skills trainingo We coordinate several European projects focused onaccessibilityAbout us
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euWhat do we want to disseminate?Updates: news, current state of affairsPublic documents that are ready to go out: downloads, softwareOrganisation of an eventPresentationsPicturesVideosReaching out to press/mediaOtherWhat?
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euHow do we do this?Reaching out to the publicUsing various complementary (accessible)channelsAnd making use of what FREE tools can offerusHow?
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euSocial media connections
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euTwitter Card + Tweeto Joomla : Twitter Article Card Plugin + share button attributeso Drupal: Meta Tags Module (Sub-module Twitter Cards) + share buttonattributeso Wordpress: Twitter Card Plugin + share button attributesFacebook Social Plugins + Shareo Joomla: Facebook integration plugins + share button attributeso Drupal: Social plugins integration + share button attributeso Wordpress: Social Plugin Widgets + share button attributesGoogle + Shareo Joomla: Share button (attributes)o Drupal: Share button (attributes)o Wordpress: Share button (attributes)Social media - CMS
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euTwitter and aggregators like TweetDecko Have something meaningful to sayand use hashtags (#)o Re-tweet only relevant materialo Material: 140 character message, image,sound, video, PDF, image + sound, linkso Delivery methods: tweetwall, embedded inwebsite, rss (FB, Tumblr, ...), data to e-mailSocial media - Twitter
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euFacebook page (not profile)o Avoid a ratatouille of postingso Make the page attractiveo Material: unlimited character message, image(galleries), tagging, sound, video, PDF, image +sound, linkso Delivery methods: rss (Twitter), videoembeddingSocial media - Facebook
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euYouTube channel and videoso Select relevant videoso Videos can be made easily withsmartphones using various apps if neededo Material: video, sound, screencapturing,captured presentationso Delivery method: embedding, link, rss (FB,Twitter, ...), channelsSocial media - YouTube
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euSlideShareo Upload your presentations,newsletters, etc. They transfer totextual versions and are annotatedwith tags -> Google friendlyo Material: PPT, PDF, documents, videoo Delivery method: embedding, rss (FB,Twitter, ...)Social media - Slideshare
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euDon’tsChase quantity in followers, tweets, likes, etc.Have a say about everything.Share personal data and opinions (religious, political)Do’sEnsure you reach those you need to reach (quality)Think before tweetingDon’t pretend to be a “guru”, “expert”, etc. in yourprofile.Do’s & Don’ts
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euAccessibility social media - common accessibility issuesLack of section headings: screenreader users use the “H”shortcut to enlist all headings that appear in a website, documentor presentation: eg. <h1> instead of <b> and large font size,heading functionalities in MS Word, LibreOffice, ...Poor colour contrastAn inability to navigate using keyboard only: rich internetapplications in FacebookMissing text equivalents for imagesInability to resize textVideos lacking captioning (subtitles):very time consuming(various languages), even we dont always respect it, but it shouldbe a standard procedureAccessibility issues
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euTwitter vs. Easy Chirp: accessible via screenreadero http://www.easychirp.comFacebook vs. m.Facebook: accessible via screenreadero http://m.facebook.comYouTube vs. Easy YouTube / Accessible YouTube / Amara(subtitles): video functionalities accesible via keyboardo http://www.cs.unc.edu/~gb/AccessibleYouTube andsubtitles using Amara -http://www.universalsubtitles.org/en/SlideShare vs. EasySlideShare:accessible via keyboardo http://icant.co.uk/easy-slideshare/?slides=http://urlslideshareAccessible alternatives
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euFor General Account InformationEnsure website address is listed in the About section of Timeline/Page inorder to provide an easy point of entry to more information.Include other ways to contact your organization, e.g. 800 number, anonline “Contact Us” form, or general contact email address.For Photos, Video, AudioAlways provide a link back to a .be page that hosts a copy of the photo,video, or audio with full caption/transcript.After posting the photo, video, or audio, immediately post a commentthat directs users to the full caption or the full transcript.If you have a YouTube channel, upload your video to your channel andmake sure you enable closed-captions (you’ll want to upload your owntranscript to make sure the captions are accurate). Then post a link toyour YouTube video as your status update, rather than uploading thevideo into Facebook. This will ensure that visitors will be taken to youraccessible version on YouTube.Tips for Making Facebook PostsAccessible (1/2)
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euFor Composing Status UpdatesFacebook provides ample space that allows you to spell out acronyms.Spell out the first instance of the acronym and add the acronym inparentheses after (e.g., Vlaamse Dienst voor Arbeidsbemiddeling(VDAB)). This is especially helpful for those using screen readers,because after the name is heard the acronym is spelled out, and the userwill associate the sound of the acronym with the full name.Tips for Making Facebook PostsAccessible (2/2)
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euFor General Account InformationPut your 800 number in your bio line.If you don’t have a number, put a link to accessible "Contact Us" form.If you don’t have a “Contact Us” form, put an email link to someone whocan provide help for those with questions.For Photos, Video, and AudioPut following prefixes before tweets that have photos, videos, or audio.This allows people using screen readers to know what to expect beforeit’s read out loud. Uppercase formats are for clarity to sighted users.Photos: [PIC]Videos: [VIDEO]Audio: [AUDIO]Link back to the page that has a copy of the photo, video, or audio withfull caption/transcript.Make your tweet serve as a descriptive caption so it has context for theitem and then link back to your .be for full accessibility.Tips for Making Tweets Accessible(1/3)
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euFor Displaying TweetsUse the Twitter API or Embedded Timelines feature to display youragencys tweets on your .be site.Embedded Timelines feature on Twitter appears to have accessibilitybuilt-in even for those who do not have JavaScript. You can tab throughall aspects of the timeline and use the functions. While it appears thatTwitter is building in accessible content within the Embedded Timelinesand Embedded Tweets features, you should still test it out on your siteprior to making it live. Note that Twitter recommends caching thecontent you’re pulling from Twitter because there is a rate-limit.Add a link in your bio, or occasionally tweet that you have an accessibleformat of your tweets at [provide link].Tips for Making Tweets Accessible(2/3)
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euFor Composing TweetsTry to place any hashtags or @mentions at the end of the tweet. Thisallows a screen reader to voice the main content of the tweet moreclearly in the beginning, and saving the service-specific speak for the end(the parts that sound confusing).If possible, avoid using unfamiliar acronyms that would soundstrange if read by a screen reader. If space allows, try to spell out theacronyms instead or use a different way to convey the information.If the acronym is well-known and sounds the same when we speakas it’s intended to sound (e.g., NASA), you don’t need to spell out“National Aeronautics and Space Administration”.Use "CamelCase" for multiple words for hashtags; that is, capitalizethe first letters of compound words (use #SocialGov not #socialgov).If possible, use the audio feature on your phone to listen to yourtweet prior to distribution so you know now your message would beconveyed to a hearing-impaired person.Tips for Making Tweets Accessible(3/3)
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euFor Closed Captioning of VideosAll videos should have closed captioning. YouTube has a feature that willautomatically caption videos less than 10 minutes. To increase accuracyof the YouTube machine translation, your video will need to have veryclear-spoken words and little background noise. (NOT recommended dueto poor quality)Though YouTube has the ability to create captions based on your audiofile, its best if you have a written transcript already (get someone totranscribe it (e.g., intern, student, etc.). (is a typical .srt file)To create a transcript, you can also use a dictation tool like the following:On a Mac (Mountain Lion): Preferences > Dictation & Speech >Dictation (On). Then open up any typing program (TextEdit, Word,Notes, Stickies, etc.) and:Play the video, pause, speak what you hear, and repeatOr, if the speaking parts of the video are very clear, play it loudenough for the Dictation to pick up the voice.Tips for Making Videos Accessible(1/4)
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euFor Closed Captioning of Videos (continued)Other applications you can use: Dragon (for desktop or the smartphoneapp)After you upload your video to YouTube, make your video "unlisted" atfirst and turn off the machine translation version that is automaticallycreated. Then upload your text transcript. Let YouTube sync it up. Thenyou can review and edit the captioning to ensure caption timing matchesthe video. Once your YouTube video has captions, you may wish todownload the captions and use an editor to tidy them up.You can use the YouTube captioning features even if you are not going topost your video to YouTube. Simply keep your video “unlisted” or“private” and just download the video file with the captioning.Depending on what you use on your own site for embedding video (e.g.,JW Media Player), you may need to find an online converter to convertthe YouTube SBT format to DXFP or other format that your video playersupports.Tips for Making Videos Accessible(2/4)
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euFor Creating or Editing CaptionsIf you wish to create captions for your video from scratch, or you wouldlike to edit your existing YouTube captions, there are a number of freetools that can help:Overstream: a popular web-based captioning tool, with a relatedYouTube tutorial.CaptionTube: a web-based captioning tool designed specifically forYouTube.MAGpie: a free Windows application from the National Center forAccessible Media.A tutorial for creating captions can be found on YouTube. Other tutorialson using Overstream and CaptionTube can be found at their respectivewebsites. Resources for MAGpie are available at WebAIM.org.Tips for Making Videos Accessible(3/4)
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euFor Uploading CaptionsTo upload a caption file to your video:Sign into your YouTube account.In the Captions and Subtitles pane, select the ‘Add captions’ option.Select the ‘browse’ option and locate the captioned file.Select ‘Upload File’.Tips for Making Videos Accessible(4/4)
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euAccessible documents (1/3)Accessible documentsAn accessible source document can be transformed invarious other accessible formatsAccessible PDFAccessible Daisy Audio bookAudio fileBrailleEtc.
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euCore rules (example of MSWord)Headings: Create uniform heading structure (styles).Alternative text for Images: Images with appropriate alt text.Columns: Use true columns, not columns created with Tab key.Data Tables: Use Insert Table command to create tables, notwith spaces or the Tab key; First row identifiable as table header.Links: Automatic creation hyperlink, but more information isneeded (text to display field)Lists: Use true numbered/bulleted lists.GENERAL: Ensure that font size is sufficient, around 12 points;Provide sufficient contrast; Don’t use color as the only way toconvey content; Provide a table of contents, especially for longdocuments; Use simple language.Accessible documents (2/3)
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euDifficult?No, just follow number of guidelinesAccessibility Checker support available in Office 2010onwards, and in free alternative office packs (see below)Can be applied in:MS Word, MS Powerpoint, MS Publisher, etc.OpenOffice.org and LibreOffice alternatives (free)Various (free) plugins:OpenOffice.org and LibreOfficeOdt2braille, Odt2DaisyAccessODFMSOfficeSave as DaisyAccessible documents (3/3)
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euSocial media usage (full coverage)Accessible social media (fullcoverage)Accessible document creation (fullcoverage)Maintaining accessibility within yourCMS content creation (customised)Relevant training provided by us
    • Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.euContact detailsMr. Karel & Bernard Van IsackerBusiness consultantsMobile: (B) +32 496 334056Mobile: (GR) +30 6942 868812Phone: +32 51 568570E-Mail: info@phoenixkm.euContact us