Improve the quality ofgovernment servicesEnable greater citizenengagementElevate public servicesSocial Media & Government 2.0
Best PracticesDigitalCitizensSocial media is now mainstream andgovernment must develop thesavvy to interact with citizensin meaningful ways.
Best PracticesAligningObjectivesSocial media use should support theorganizational mission and overallcommunication strategy.
Best PracticesTransparency &CollaborationUse social media tools to create amore coordinated environment thatfosters external transparency andinternal collaboration.
Best PracticesEngaging withthe PublicSocial media changes the waygovernment engages with citizens.This new era of “citizenengagement” is a real timetwo-way dialogue.
Best PracticesPrivacy &SecurityA big concern for both governmentand citizens that continues tosurface major challenges.
Best PracticesAnalytics &MetricsDeciding what to measure andestablishing a baseline is key toachieving measurable results.
As of June 10, 2013Ranked #1 global website by Alexa.com1 Billion monthly active usersAverage visit 29 minutes4,900+ Employees5.1 Billion Revenue (2012)Trending: Gestures, Mobile, InstagramFacebook Insights
Facebook Best PracticesLaying outGround RulesPost a conduct policy. Here’s anexample of a policy that is shortand to the point.
Manage theConversationConvey professionalism on behalf ofyour organization.Facebook Best Practices
Speak with anAuthentic VoiceDon’t be too formal or the averagecitizen will probably tune you out.Facebook Best Practices
Consider theMessage DeliveryYou only have one shot, so get it right witha great headline, appropriate image andoﬀer a link for more info.Facebook Best Practices
Be timely andinformativeBeing part of a government organizationmeans that you can help craft anddisseminate information quickly.Facebook Best Practices
As of June 10, 2013Ranked #12 website by Alexa.com554+ Million active registered users58+ Million average tweets per day2,500 Employees$ 140+ Million Revenue (2010)Trending: Promoted Tweets, VineTwitter Insights
Post ContentRegularlyIt has been proven over and over againthat the more you post, the more followersyou will gain.Twitter Best Practices
Post a Varietyof ContentOne of the most common objections tomanaging a Twitter handle is the lack ofanything interesting to post.This is simply untrue.Twitter Best Practices
Post engagingcontentStudies have shown that multimediacontent, such as photos, videosand infographics receive more clicksand engagement.Twitter Best Practices
As of June 10, 2013Developed by TwitterReleased January 24, 20136 Second looping video clips for tweetsTrending: 16 year old programer broke Vine’s6 second limit with a Rick Ashley video butwon’t share how. Pornography might shutvine down due to Twitter policies.Vine Insights
As of June 10, 2013Ranked #2 website by Alexa.com14 years online13.7 Billion monthly Google searches1.17+ Billion monthly unique Google searchers58,891+ Employees50+ Billion Revenue (2012)Trending Google+ Glass, Analytics, Street View, etc.Google Insights
As of June 10, 2013Ranked #3 website by Alexa.com8 years online#2 Search engine800+ Million monthly unique visitors72 Hours of video uploaded per minute4+ Billion hours of video watched each monthTrending: One Channel Responsive DesignYouTube Insights
As of June 10, 2013Ranked #14 website by Alexa.com200+ Million registered users160+ Million active users3,779 Employees$ 972+ Million Revenue (2012)Trending: Company PagesLinkedIn Insights
Establish yourPresenceIf you build it - they will come, right?This is one of the only social mediachannels you don’t have to be KevinCostner to get this to work.LinkedIn Best Practices
Attract FollowersStart with leveraging your biggest brandadvocates: your employees. With theircombined network of clients, colleaguesand friends, a solid follower base can beestablished.LinkedIn Best Practices
Engage with ThemPost status updates that either link to richcontent, invite a conversation or includescreative and thought-provoking images.Remember to stay on-brand and industryrelevant with each post.LinkedIn Best Practices
Amplify your BrandRecommends, shares, likes andendorsements are your best assets in thissocial network. Keep your updates brief,professional and post once or twice a day.LinkedIn Best Practices
As of June 10, 2013Ranked #34 website by Alexa.com3 years online48.7+ Million monthly unique visitors16+ EmployeesTrending: ShopInterestPinterest Insights