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48 top tips & tricks of app promotion on small budget
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48 top tips & tricks of app promotion on small budget

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2.5 – 3 Million Apps out there. …

2.5 – 3 Million Apps out there.
Yours could be a great app but how many people know about it?
Don’t have big budgets like big companies?
You can still make a huge difference on low budget if you are not a lazy bum. Here are 48 top tips & tricks of app promotion on small budget using online marketing, ASO and smart tips in a lean startup way. This presentation was first presented at http://appsjunction.co.uk meetup by our App Guru Navin Arora @navinarora. Uploaded as a Startup Community Giveback by http://phoenixgmn.com. Only http://appsjunction.net is authorised to republish the content!

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  • 1. Apps Available on iPhone, Android, Blackberry, Win Phone and HTML5 80+ Apps in Appstores, Portfolio at – SuperHitApps.com
  • 2. Phoenix GMN Ltd Every Phenomenon Begins Somewhere.. 2.5 – 3 Million Apps out there. Yours could be a great app but how many people know about it? Don’t have big budgets like big companies? You can still make a huge difference on low budget if you are not a lazy bum  Read On… How to Promote An App on Low Budget?
  • 3. App Promotion on Low Budget – Offline Promotion Print tshirts, mugs, pens Keep it Funny & Quirky Leaflets, Stickers & Brochures Carry leaflets about your app to events & festivals QR code & Discount codes Print QR code, Discount code On Promo material No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 4. App Promotion on Low Budget – Offline Promotion Hacker Radios & Local newspapers not expensive, sometimes free coverage Carry Plenty of Business Cards With discount codes and QR codes to download the App Grab every demo opportunity At Meetups , demo & pitch events, find early adopters No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 5. App Promotion on Low Budget – Offline Promotion Local Pizza Shop & takeaways Pay & tempt them to put your leaflets with orders Paper mail to lots of right addresses It works ;) depending on the audience of your apps Charity & Community events Offer your time, share news, offer in-App credits free No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 6. App Promotion on Low Budget – Online Promotion App launch site Prepare a great looking mobile responsive launch site Online Blog on Launch Site Share your story, talk in-depth about your market ASO & Organic SEO – DIY, its easy Appear in Google searches, DIY guides available No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 7. App Promotion on Low Budget – Online Promotion App Explainer Video – Must Keep it funny or impressive, try to make it viral Press releases - Must Buy PR packages, No DIY, outsource bulk submissions Social bookmark all Content Digg, Reddit, Stumbleupon, Delicious, Tumblr and so on No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 8. App Promotion on Low Budget – Online Promotion Facebook page – best platform Invite all friends, run quizzes, share news, photos Twitter – be heard and ask for feedback Follow the right people, follow competition, retweets LinkedIn – get influencer mentions Impress them, ask to mention App in their stories No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 9. App Promotion on Low Budget – Online Promotion Pinterest, foursquare & others Create account everywhere, share content, follow Event Walls & Comments If comments allowed, always spread the word Tech or Industry Discussion forums Participate in them, use signatures wisely, spread word No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 10. App Promotion on Low Budget – Online Promotion Google, facebook, Twitter Ads Buy ad space, use it wisely, run multiple campaign text Implement Tap 4 Tap SDKs Many platforms, free cross promotion of apps Work on App Store Optimisation Choose tags carefully, write killer description No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 11. App Promotion on Low Budget – Online Promotion Reward users for referrals Be hugely generous like Uber, reward heavily Submit to App Blogs & review sites Text & video should be compelling Find individuals behind free apps you like Barter ad space with them, record impressions No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 12. App Promotion on Low Budget – Online Promotion Start your own Meetup group Keep it contextual to app subject, offer in-App reward Offer unlogged in flow in App Provide sneak peek to one time users, show cool stuff Ask in-app quizzes, ratings & reviews Offer in-App rewards for helpful users, nudge for review No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 13. App Promotion on Low Budget – Online Promotion Give reasons to share/brag Scores, Wins, Crowns – many ways to ego boost users Unlock features if friends invited Most commonly use trick of the trade, social invites Push Messages to Notify Users of Bonuses Keep users engaged, offer reward bonuses for sharing No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 14. App Promotion on Low Budget – Online Promotion Implement Mailshots Announce new features, pull dormant users Rich Push Notifications SDK Provide a richer experience Gamify your app Offer hidden treasures in App, implement seek friend’s help No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 15. App Promotion on Low Budget – Online Promotion Learn growth hacking - do it everyday Announce new features, pull back dormant users Add more value to repeat users Provide bigger discounts to loyal users e.g. credits for login Email signatures & Voicemails Just tell the word about the App you are proud of creating No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 16. App Promotion on Low Budget – Online Promotion Try to get VIP testimonial Get him/her drunk, ask for favor, remind in morning  Take Part in App Contests Like Appsters Awards & Mobileys Upgrade your App Regularly Great way to bring it back to notice for everyone inc Appstore No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 17. App Promotion on Low Budget – Online Promotion Always react to –ve reviews Its an art, always start with sorry, you wasted their time Take Part in App Contests Like Appsters Awards & Mobileys Try to answer Qs on App Related Forums Hardwork, slow but more long lasting benefits than other tips No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 18. App Promotion on Low Budget – Online Promotion Reward your happy customers, not new ones Find out who is happy, read +ve feedback, get in touch  Make a timely routine to do all this If you hangout with Bums, you will end up like a Bum  Dedicate 30 mins everyday on reading tips Follow right sources like http://appsjunction.net/popular- guides.html No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards
  • 19. Want this slide deck? Its simple  Tell us @ Appsjunction.co.uk Meetup’s wall Use comments wall, share your own tips, ones we missed Join appsjunction.net Phenomenon! You benefit, everyone benefits! Simple! Tweet about @appsjunction Send us a smile and few good words, get the slide deck  No Pain No Gain. Hard work pays results! We can help with app specs, multi platform development, post launch promotion advice PhoenixGMN – provides online promotion packages from £500 onwards 48 top tips about App Promotion on Low Budget
  • 20. Phoenix GMN Ltd Every Phenomenon Begins Somewhere.. • MVP/Prototypes from £1500* • App UX design from £400 • Explainer Videos from £500 •App Promotion & PR Packages from £500 •Great Quality Business Plan from £300 •App Launch websites from £300 •2nd OS App for 65% cost of first OS App •Advice to publish an Awesome App - FREE Note: *Depending on specs MVP can cost from £1500-£10000 Have an App Idea? Need a Quote?
  • 21. Phoenix GMN Ltd Every Phenomenon Begins Somewhere.. DIY or Hire App Experts? Contact & Feedback Tel: +44-844-330-1947, Skype:PhoenixGMN Email : apps@phoenixgmn.com Twitter: @PhoenixGMN Flagship Portal: Appsjunction.net Apps Portfolio at: SuperHitApps.com Indian App Studio: PhoenixInfomedia.in Our Mantra: The difficult, we do immediately.. Impossible just takes a little longer...

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