Yahoo Mobile Widgets Ricardo Varela Mobile Engineering Lead OverTheAir hack fest – London - Apr 4 th

Background Mobile development? That is such a good idea! “ Write once, run anywhere”

Mobile development? That is such a good idea!

“ Write once, run anywhere”

Fast forward..

The solution?

Yahoo! to the rescue We mean… to our own rescue too!

We mean… to our own rescue too!

Blueprint Our open platform for mobile development Simple declarative XML language (based on XForms) Objective: give your app the maximum distribution possible!

Our open platform for mobile development

Simple declarative XML language (based on XForms)

Objective: give your app the maximum distribution possible!

Blueprint guidelines Breadth over depth Get your content out to everybody Simplicity + good results Graceful degradation + best-of-class experience “ Write once, run in as much as possible”

Breadth over depth

Get your content out to everybody

Simplicity + good results

Graceful degradation + best-of-class experience

“ Write once, run in as much as possible”

Minimum Effort Write once..

Write once..

Maximum Fidelity Run everywhere we can..

Run everywhere we can..

Instant Reach Devices

Maximum Promotion Yahoo! portals

Maximum Promotion Carrier portals

Maximum Promotion Preloaded & native support Built-in support for Blueprint

Sounds cool, so what?

Platform Features (i) Write once (isn’t that enough..?)

Write once (isn’t that enough..?)

Platform Features (iv) Write once Native services

Write once

Native services

Platform Features (iii) Write once Native services Yahoo! services

Write once

Native services

Yahoo! services

Platform Features (iv) Write once Native services Yahoo! services Monetization

Write once

Native services

Yahoo! services

Monetization

Platform Architecture Devices Yahoo! Services Developer Widget Widget Widget iPhone Windows Mobile … Yahoo! Go Symbian Android XHTML Browser CrossPoint Blueprint Engine Geo-coding Database Widget Management Advertising Monetization

Devices

Platform Carrier Integration Integration

Integration

Platform Developer / Partner Integration Developers and partners can promote widgets directly.

Developers and partners can promote widgets directly.

Now working on… More devices.. More carriers.. More widgets.. (including yours!?) oneConnect functions

More devices..

More carriers..

More widgets.. (including yours!?)

oneConnect functions

Thanks! Ricardo Varela [email_address]