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Social Media Marketing - Get on it!
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Social Media Marketing - Get on it!

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Social Media has become a tool to be taken seriously. Jumping on the social bandwagon now is a great choice given that social media is becoming more and more established and thus even more scaleable!

Social Media has become a tool to be taken seriously. Jumping on the social bandwagon now is a great choice given that social media is becoming more and more established and thus even more scaleable!

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Social Media Marketing - Get on it! Social Media Marketing - Get on it! Presentation Transcript

  • © Pimientos Consulting Inc.
    • Is your business easy to
    • find online ?
    • Are you active in all the places where
    • your target customers hang out?
    • Do you have an easy way to follow-up with them ?
    • Fact:
    • Marketing has shifted from a one-way broadcast to a multi-point conversation!
    • 97% of consumers use
    • online searches when
    • researching products
    • or services
    • 78% of consumers trust
    • peer recommendations
    • Only 14% trust paid ads!
    • Social Media is
    • word of mouth on steroids!
  • Facebook and Twitter have 700,000,000 members combined
    • Those members seek and make
    • Recommendations for products,
    • services & exp eriences and leave
    • them for friends & followers to see!
  • The fastest growing demographic among Facebook users is... 35 to 65 year-old women
    • YouTube is now the second largest search engine!
    • YouTube gets >300,000,000
    • visitors a month who watch
    • more than 2,000,000,000
    • videos
    • People go there to look for videos to answer their questions, show them how to do something, or review a product or business!
    • There are more than
    • 200,000,000 blogs
    • People are more likely to
    • visit blogs that align with their
    • interests because blogs are
    • non-selling environments
    • Whether you like it or not,
    • your prospects & customers
    • are using social media!
    • 91% of Americans have
    • mobile phones
  • Canadians spend far more time on the internet than anyone else in the world. The average Canadian dedicates a staggering 2,500 minutes each month to browsing the internet.
    • 25% of them have
    • phones with Internet
    • Capability…
    • 152 billion mobile
    • text messages are
    • sent each month
    • 90% of text messages are read
    • within one minute of receipt
    • Do you have a plan for using
    • mobile phone marketing for
    • your business?
    • What’s in your marketing mix?
    • Are you still only spending money on
    • Yellow Pages , Newspaper inserts
    • & other old-school media?
    • 24 of the 25 largest newspapers experienced record declines in circulation in the past year
    • Why are the Yellow Pages like
    • Nursing Homes?
    • They’re shockingly expensive ,
    • few people under 70 use them,
    • and many who do are a little out of it
    • According to Yahoo! 92% of all
    • business searchers start
    • looking online , either at home
    • or on their mobile phones
    • Marketing online isn’t an option anymore -
    • it’s a requirement
  • It’s where your prospects & customers are searching to find businesses they can trust to buy from or to get their problems solved
    • Marketing online is no longer
    • just about having a Web site
    • where people come to
    • find your business
    • It’s about going where
    • they are online and
    • setting-up a presence in
    • those locations…
  • of small businesses have invested any time or effort in marketing online Only 26%
    • There is still time to get
    • established before it’s too late
    • Three steps:
    • 1. Get out there
    • 2. Get found & engage
    • 3. Follow up
    • Google is important but there are abo ut 50
    • other key places you need to get found
    • But it’s not set and forget.
    • You need to stay fresh .
    • If you’re not delivering
    • something new on
    • a regular basis…
    • Get your prospects to follow you on Twitter, friend you on facebook or subscribe to your YouTube channel
    • Then start offering more insightful information, expert perspective, recommendations, news, coupons, membership privileges…
    • Build relationships
    • Earn their trust -
    • earn their Business!
  • Continue to engage & follow up Continue to provide valuable information
  • It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you.
    • What are the keys to a successful online marketing program for your business ?
    • Get started right now! Build your program incrementally to control costs.
  • Integrate all the elements so they amplify each other - search engines, video, social media, mobile marketing…
    • Do it with zero extra work on your part!
  •