Phimation 2011 Small Business Trend Report - Highlights


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17 trends in and around small businesses, especially second stage companies. Full trend report, with strategy recommendations, is available as part of our Stage 2 Owner's Manual (see

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Phimation 2011 Small Business Trend Report - Highlights

  1. 1. Small Business Trendsfor 2011The Top Trends ImpactingSecond Stage Small BusinessesMarch 2011Highlights
  2. 2. About This Report• Phimation works with a wide variety of Stage 2 small businesses (those who are past start-up and at a stage of sustainability). Though Stage 2 can involve companies from 5 to 250 employees, the focus of this report is businesses with 10-50 employees.• These trends are taken from our work assessing issues in the operating environment inside small businesses, and in the market environment around small businesses.• There are always many trends acting in and on businesses, so this report should be a starting point for strategic discussions.• Our Stage 2 Owner’s Manual ( includes a complete copy of this Trend Report, with strategy recommendations and a discussion of how to use these trends in your company’s strategy.
  4. 4. Up-shifting LeadersThere is a whole new generation of small business leaders who have comethrough their first recession and are building new industries, developing theircompanies from the ground up, and bringing new energy and thinking.Photo from
  5. 5. Tired CompaniesThere are many businesses who are not making the investments and changesthey need to, and who are hobbled with poor management. These companiesare tired and will likely come to an end in 2012 or 2013.Photo from
  6. 6. Profit Treadmill Small businesses are running harder than ever, but their profits aren’t what they used to be.Photo from
  7. 7. Stalled Succession Owners looking to retire are putting their plans on hold as they help their businesses adapt to new market dynamics.Photo from
  8. 8. Changing of the Guard Some “old guard” leaders in small companies are not changing with the times. In 2011-2013, small businesses will need more from their leaders, and will transition old-guard leaders out of the business if they can’t perform.Photo from
  9. 9. Mosaic Marketing Most small businesses are only now starting to jump on the new media trend. They are adapting their marketing approaches from focusing on one or two media, to being active in the range of social media channels that are available. This marketing mosaic is a challenge to manage for small businesses.Photo from
  11. 11. Procrasti-NationSmall businesses across many industries are dealing with customerswho wait until the last minute to buy.Photo from
  12. 12. Next-Gen “Innernet” People will need to adapt their “innernets” – how they manage their time, emotions, relationships, and health – with the on-going growth of mass- connected, many-channeled, multi-media communication. Some will adapt easily; some will struggle.Photo from
  13. 13. Connectivitis We have obesity from excessive food consumption, and clutter from excessive material consumption. Now comes “connectivitis” from too much connectivity, communication, and information consumption.Photo from
  14. 14. Pay-to-UseWith an abundance of products and services readily available, agrowing interest in reuse and recycling, and communication networksable to track use, people are increasingly looking to pay for use, ratherthan ownership, throughout their lives. Photo from
  15. 15. Play to LiveTo deal with the massive complexity in the world today, and the need toretrain people more quickly, play will become a mainstream approach fortraining and learning.Photo from
  17. 17. Negative Social MoodThe “mass social mood” has become negative. Though there was arebound in 2009-2010, the overall trend for much of the next decadewill be negative. Negative social mood includes pessimism,restriction, separatism, criticism, and fear.Source: Socionomics Institute Photo from
  18. 18. Hyper-specialized Professions“There are already significant knowledge gaps and communicationdifficulties between specialties and subspecialties, and these divideswill only become larger and more difficult to surmount.”Source: World Future SocietyPhoto from
  19. 19. Middle Skills “Middle-skill workers ranging from carpenters to radiology technicians will be needed in the key industries benefiting from U.S. federal funding, such as construction, health care, manufacturing, and transportation.” Source: World Future Society / World Trends & ForecastsPhoto from
  20. 20. Joyning“The traditional distinctions between producers and consumers, actors andaudience are increasingly blurred as brands join with other brands,consumers join with other consumers, and everything in between. In orderto succeed, brands must increasingly encourage, and share the rewards forcreative collaborations that happen across the usual boundaries.”Source: Trendwatching.comPhoto from
  21. 21. Expectation Economy“An economy inhabited by experienced, well-informed consumers whohave a long list of high expectations that they apply to each and everygood, service and experience on offer.”Source: Trendwatching.comPhoto from
  22. 22. Thought LeadershipCompanies will recognize that to stand out they must activate credibleexpert voices who can propagate new ideas and engage in meaningfulconversations around them.Source: Edelman DigitalPhoto from
  23. 23. Applying the TrendsFor information about using trends in your strategies, see “Perkonomics,Nowism, and Mass Mingling: Using Market Trends to Improve Your Stage 2Business” on page 217 of our multi-media reference guide, training manual,and business improvement playbook created specifically for Stage 2 smallbusiness leaders.Stage 2 Owner’s ManualMaking the Transition fromEntrepreneurship to EnterpriseTools and Tips for Overcoming Your Company’s Growing PainsNeed a copy? Getdetails and place yourorder at
  24. 24. Phimation’s Principal ConsultantsDave Haviland Randy AlbertDave has led operations, Randy has served as acorporate development, or founder or executive at fourmarketing at four telecom/ technology start-ups,media start-ups, including including positions of VP-service as Business Operations at eePulse andDevelopment Leader for Startec Global founder/CEO at Bigwig Software. He hasCommunications and President of Data TV been a management consultant for eighteenNetworks. He has been a management years, most recently as a senior managerconsultant for ten years, and has worked with Deloitte Consulting, and earlier in hiswith over 50 small businesses and presented career with Accenture and Dannemillerto hundreds. Most recently, he was a co- Tyson Associates. As a consultant, Randyfounder and Principal with Shepherd has worked with close to 100 clients rangingAdvisors, which won 2 FastTrack Growth from several of the worlds leadingAwards. Earlier in his career he was a corporations to many small businesses. He’sconsultant with Booz Allen & Hamilton. Dave an expert in strategic change and hasserves on the Board of several clients, is a significant experience in the technology andfeatured blogger for Crain’s Detroit Business manufacturing industries. Randy is theSecond Stage publication, and speaks author of two consultant guides onregularly to professional associations. interactive strategic planning.
  25. 25. We make Stage 2 companies more rewardingfor their leaders, customers, employees, and communities. +1 734 622 0808