Todays Presenter                       Phillip Wright, Ph.D.                       Intertech Pira Consultant              ...
The Future of Interactive DisplaysTechnologies, Applications, Industry and Markets                   Phillip Wright, Ph.D....
Agenda• Announce a New Report from IntertechPira   – “The Future of Interactive Displays to 2016”• What are Interactive Di...
Report Scope               “The Future of Interactive Displays”•   Interactive Display Industry Overview     – Definition ...
What are Interactive Displays?• Interactive Displays are not just information displays with  an integrated touch screen fo...
What are Interactive Displays?• Interactive Displays are not just information displays with  an integrated touch screen fo...
What are Interactive Displays?• Interactive Displays   – Are any dynamic information display that involves the user or use...
What are Interactive Displays?• Examples of interactive displays include   –   Automated teller machines   –   Credit card...
What are Interactive Displays?• Today’s examples of interactive displays   – Nintendo Wii, Microsoft Kinect               ...
Interactive Display Applications               10                  May 11, 2011
Interactive Display Applications                            Source: NY Times               11                             ...
How are Interactive Displays Changing?                  12                 May 11, 2011
2010 Interactive Displays Conference                 13                    May 11, 2011
How are Interactive Displays Changing?• Sensors, actuators, electronic hardware and software  are now sufficiently advance...
What will Interactive Displays be in Future?• Interactive Displays will address societal  needs and wants addressing   –  ...
What Difference Will Interactive Displays Make? • Outcomes    – Communications       • Telepresence systems improve commun...
Interactive Display Industry Structure• Sectors  –   Venue Owners and Operators  –   System Owners and Operators  –   Netw...
Interactive Display Industry Sectors              Sector                                Role/Function                     ...
Market Outlook for Interactive Displays• Identify key Interactive Display market segments• Discuss the total market size f...
Market Outlook for Interactive Displays• Key market segments   –   Mobile Devices   –   Entertainment   –   Digital Signag...
Interactive Display Market Segments          Market                                       Platform                        ...
Market Outlook• Total global revenue (TAM) for key market segments                           450                          ...
Market Outlook• Total global revenue for key market segments (Detail)                            45                       ...
Interactive Display Market Outlook• Market Penetration of Interactive Displays by Segment                                 ...
Interactive Display Market Outlook• Market revenue incorporating and enabled by Interactive  Displays                     ...
Interactive Display Market Outlook• Market revenue incorporating and enabled by Interactive  Displays (Detail)            ...
Summary• Interactive Display systems combine displays, I/O  devices, electronic hardware and software to provide  users a ...
Upcoming Report• Announcing a New Report from IntertechPira  – “The Future of Interactive Displays to 2016”  – Available D...
Questions?Phillip Wright,Chief Analyst and Managing Director at WRT Associates, LLCTo contact the author:Tel: +1-970-219-8...
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Webinar Future Of Interactive Displays

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This set of slides is from a Webinar delivered by Dr. Phillip Wright on May 11, 2011. The complete title of the the presentation is "The Future of Interactive Displays - Technologies, Appications, Industry, and Markets

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Webinar Future Of Interactive Displays

  1. 1. Todays Presenter Phillip Wright, Ph.D. Intertech Pira Consultant Chief Analyst and Managing Director, WRT Associates, LLC• Dr. Wright is a highly experienced technical executive with an extensive background in semiconductor, electronic, optical, display and optoelectronic technology development leading to new products and businesses.• WRT Associates provide technical consulting and market analysis for emerging technologies.• Prior to founding WRT Associates, Dr. Wright managed display technology at Motorola and was Founder and Director of Process Development and Device Manufacturing of Lytel Incorporated, a start-up optoelectronics firm.• Dr. Wright began his career at Bell Laboratories in Murray Hill, NJ and received the B.S. degree in Engineering from Purdue University, and the M.S. and Ph.D. degrees in Electrical Engineering from the University of Illinois 1 May 11, 2011
  2. 2. The Future of Interactive DisplaysTechnologies, Applications, Industry and Markets Phillip Wright, Ph.D. Intertech Pira Consultant Managing Director, WRT Associates, LLC philwright@wrtassoc.com www.wrtassociates.com +1-970-219-8800 May 11, 2011
  3. 3. Agenda• Announce a New Report from IntertechPira – “The Future of Interactive Displays to 2016”• What are Interactive Displays?• How are they changing?• What difference will they make?• Interactive Display industry structure• Market Outlook for Interactive Displays• Key Interactive Display trends• Interactive Display applications• New opportunities for Interactive Displays 3 May 11, 2011
  4. 4. Report Scope “The Future of Interactive Displays”• Interactive Display Industry Overview – Definition – Technology, Applications and Markets• Key Drivers and Trends – Display Technologies – Large Format Display Approaches – Input Output Technologies – Role of Software – Human Interface Considerations• Applications of Interactive Displays• Interactive Display Industry Structure – Business Models – Market Segmentation – Supply Chain and Competitive Landscape• New Market Opportunities• Interactive Display Market Outlook 2011-2016 4 May 11, 2011
  5. 5. What are Interactive Displays?• Interactive Displays are not just information displays with an integrated touch screen for input• Interactive Displays are becoming – More complex with multiple input and output modalities – More diverse and with more diverse applications – More widely appreciated and applied 5 May 11, 2011
  6. 6. What are Interactive Displays?• Interactive Displays are not just information displays with an integrated touch screen for input• Interactive Displays are becoming – More complex with multiple input and output modalities – More diverse and with more diverse applications – More widely appreciated and applied• Interactive Displays will see growing market opportunities 6 May 11, 2011
  7. 7. What are Interactive Displays?• Interactive Displays – Are any dynamic information display that involves the user or users in direct interaction with the displayed information – Are not static – Are not used for generally passive viewing• Displays are made interactive through the addition of input and output devices – Game controllers – Touch screens – Voice, gesture, facial recognition – Actuators - speakers, haptic/force feedback• Interactive displays require integration of electronic hardware and software – Processors, Memory, Networking – Operating system and application software 7 May 11, 2011
  8. 8. What are Interactive Displays?• Examples of interactive displays include – Automated teller machines – Credit card signature terminals – Video games – Check-in kiosks Sources: Atari, Frontier, Delta• These roles illustrate how Interactive Displays can substitute machine interaction for interaction with a person 8 May 11, 2011
  9. 9. What are Interactive Displays?• Today’s examples of interactive displays – Nintendo Wii, Microsoft Kinect Source: Reuters Source: iRobot• Users and Consumers will in future increasingly expect that they should be able to interact with displays in any setting 9 May 11, 2011
  10. 10. Interactive Display Applications 10 May 11, 2011
  11. 11. Interactive Display Applications Source: NY Times 11 May 11, 2011
  12. 12. How are Interactive Displays Changing? 12 May 11, 2011
  13. 13. 2010 Interactive Displays Conference 13 May 11, 2011
  14. 14. How are Interactive Displays Changing?• Sensors, actuators, electronic hardware and software are now sufficiently advanced yet relatively inexpensive that high performance Interactive Display systems are coming into widespread use• Interactive Displays are becoming systems level products rather than components 14 May 11, 2011
  15. 15. What will Interactive Displays be in Future?• Interactive Displays will address societal needs and wants addressing – Communication – Education – Telemedicine TAM – Entertainment – Advertising• Today total available market revenue for these applications that could incorporate or be enhanced by Interactive Displays exceeds $600 Billion Sources: Cisco, Reuters, NuPhysicia 15 May 11, 2011
  16. 16. What Difference Will Interactive Displays Make? • Outcomes – Communications • Telepresence systems improve communications and enable reduced travel costs and reduced environmental impacts – Entertainment • Interactive entertainment opportunities will expand providing a more engaging experience and perhaps yield improved personal fitness – Education • Instructional systems will better convey complex information leading to improved learning and comprehension – Healthcare • Telemedicine will yield better access to treatment and lower health care costs – Advertising • Improved engagement with customers leading to increased sales 16 May 11, 2011
  17. 17. Interactive Display Industry Structure• Sectors – Venue Owners and Operators – System Owners and Operators – Networking – System Integrators – Content Authoring and Distribution – Software Providers – Hardware/Device Manufacturers – Researchers 17 May 11, 2011
  18. 18. Interactive Display Industry Sectors Sector Role/Function Public Venues, Sports, Transportation, Events andVenue Owners and Operators Exhibitions, Gaming Arcade, Museum, Educational and Training Institution, CinemaSystem Owners and Operators Outdoor and Indoor AdvertisingNetworking Wired and Wireless Networking ServicesSystem Integrators Integration of Display System SolutionsContent Authoring and Digital Signage ContentDistribution Application Software, Middleware, Content DevelopmentSoftware Providers and Management, Operating System (OS) SoftwareHardware/Device Displays, Input/Output Devices, Networking, WirelessManufacturersResearchers Interactive Display Research and Development 18 May 11, 2011
  19. 19. Market Outlook for Interactive Displays• Identify key Interactive Display market segments• Discuss the total market size for the key market segments• Analyze the penetration of Interactive Displays in these segments• Examine the forecast revenue for products and services incorporating or enabled by Interactive Displays 19 May 11, 2011
  20. 20. Market Outlook for Interactive Displays• Key market segments – Mobile Devices – Entertainment – Digital Signage – Educational, Training, Exhibit, Industrial, and Institutional – Telemedicine – Telepresence• Today some penetration of Interactive Displays in each of these segments• Degree and Rate of penetration of Interactive Displays varies by segment 20 May 11, 2011
  21. 21. Interactive Display Market Segments Market Platform Mobile Phones, Portable Media Players, Portable GamingMobile Devices Platforms, Digital Cameras, Tablet PCs, Notebook PCs, Unified Mobile DeviceEntertainment Cinema, Home Theater, Out of Home Venues, Gaming Advertising, Retail, Point of Sale, Merchandizing, PublicDigital Signage Information DisplaysEducational, Training, Classroom education, Exhibits, Collaboration, Training,Exhibit, Industrial, and Simulation, MarketingInstitutionalTelemedicine Diagnosis, Patient Education, Collaboration, Training Collaboration, Robotics, Interpersonal and GroupTelepresence Communications 21 May 11, 2011
  22. 22. Market Outlook• Total global revenue (TAM) for key market segments 450 Mobile H/W - Devices & 400 Infrastructure Mobile Application Software 350 Revenue ($ Billion) 300 Mobile Advertising 250 Entertainment 200 Digital Signage H/W & S/W 150 Digital Signage Advertising 100 Telemedicine 50 0 Telepresence 2009 2010 2011 2012 2013 2014 2015 2016 22 May 11, 2011
  23. 23. Market Outlook• Total global revenue for key market segments (Detail) 45 40 35 Revenue ($ Billion) 30 Mobile Advertising 25 Digital Signage H/W & S/W 20 Digital Signage Advertising Telemedicine 15 Telepresence 10 5 0 2009 2010 2011 2012 2013 2014 2015 2016 23 May 11, 2011
  24. 24. Interactive Display Market Outlook• Market Penetration of Interactive Displays by Segment 100% Mobile H/W - Devices & 90% Infrastructure Penetration of Interactive Displays Mobile Application Software 80% 70% Mobile Advertising 60% Entertainment 50% Digital Signage H/W & S/W 40% 30% Digital Signage Advertising 20% Telemedicine 10% 0% Telepresence 2009 2010 2011 2012 2013 2014 2015 2016 24 May 11, 2011
  25. 25. Interactive Display Market Outlook• Market revenue incorporating and enabled by Interactive Displays 25 May 11, 2011
  26. 26. Interactive Display Market Outlook• Market revenue incorporating and enabled by Interactive Displays (Detail) 14 12 10 Revenue ($ Billion) Mobile Advertising 8 Digital Signage H/W & S/W Digital Signage Advertising 6 Telemedicine 4 Telepresence 2 0 2009 2010 2011 2012 2013 2014 2015 2016 26 May 11, 2011
  27. 27. Summary• Interactive Display systems combine displays, I/O devices, electronic hardware and software to provide users a more engaging experience• Users understand Interactive Displays and are coming to expect displays to be interactive• Substantial growth opportunities for Interactive Displays at the component and system levels – Mobile – Devices & Infrastructure, Application Software, Advertising – Entertainment – Telepresence – Telemedicine 27 May 11, 2011
  28. 28. Upcoming Report• Announcing a New Report from IntertechPira – “The Future of Interactive Displays to 2016” – Available Date Q2 2011 – For details contact: • Bill Allen, Tel +44 (0) 1372 802 086 • bill.allen@pira-international.com 28 May 11, 2011
  29. 29. Questions?Phillip Wright,Chief Analyst and Managing Director at WRT Associates, LLCTo contact the author:Tel: +1-970-219-8800Email: philwright@wrtassoc.comWeb: http://wrtassociates.com 29 May 11, 2011
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