T:  0845 2994229  W: www.deleonprm.com,  E: contact@deleonprm.com
<ul><li>You don’t know? </li></ul><ul><li>They will find nothing? </li></ul><ul><li>They will find a LinkedIn Profile mayb...
<ul><li>“ PRM  - is the art of ensuring that when someone searches your name on the Internet, they find information that r...
<ul><li>your online reputation must not be left to chance </li></ul><ul><li>a company’s biggest single investment is in it...
<ul><li>“ people buy people” </li></ul><ul><li>it’s not “if” your name is being searched, it is “how often” </li></ul><ul>...
Why?  Because …. continued/…..   <ul><li>33% of us routinely search someone’s name on the Internet prior to contacting the...
<ul><li>By the application of 3 specialist skill sets : </li></ul><ul><ul><ul><ul><li>Copy writing </li></ul></ul></ul></u...
<ul><li>Some, or all, of the following items: </li></ul><ul><ul><ul><ul><ul><li>Articles </li></ul></ul></ul></ul></ul><ul...
<ul><li>Releasing & Placing: </li></ul><ul><ul><ul><ul><ul><li>Articles </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul>...
<ul><li>Search Engine Optimisation: </li></ul><ul><ul><ul><ul><ul><li>Specialist technical capability </li></ul></ul></ul>...
<ul><li>Directors Financial Consultants </li></ul><ul><li>Partners  Lawyers </li></ul><ul><li>Medical Professionals  Senio...
YOUR REPUTATION IS THE RESULT OF WHAT YOU DO, WHAT YOU SAY, AND WHAT OTHER PEOPLE SAY ABOUT YOU
Upcoming SlideShare
Loading in …5
×

De Leon Personal Reputation Management by Philip Westerman

440 views
406 views

Published on

Introductory presentation on Personal Reputation Management

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
440
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

De Leon Personal Reputation Management by Philip Westerman

  1. 1. T: 0845 2994229 W: www.deleonprm.com, E: contact@deleonprm.com
  2. 2. <ul><li>You don’t know? </li></ul><ul><li>They will find nothing? </li></ul><ul><li>They will find a LinkedIn Profile maybe? </li></ul><ul><li>They will find unhelpful or damaging information? </li></ul><ul><li>Or: </li></ul><ul><li>They find information about you that shows you as a successful talented professional that is knowledgeable, experienced and interesting - and a potential asset in a given situation? </li></ul>What Happens if Someone Searches Your Name on Google? (i.e. your name, not the name of your company)
  3. 3. <ul><li>“ PRM - is the art of ensuring that when someone searches your name on the Internet, they find information that reinforces and enhances your personal, business reputation” </li></ul>What is Personal Reputation Management? .
  4. 4. <ul><li>your online reputation must not be left to chance </li></ul><ul><li>a company’s biggest single investment is in its people </li></ul><ul><li>a company’s most valuable assets are its people </li></ul><ul><li>your people meet potential clients/contacts </li></ul><ul><li>your people carry out executive plans </li></ul>Why? Because …..
  5. 5. <ul><li>“ people buy people” </li></ul><ul><li>it’s not “if” your name is being searched, it is “how often” </li></ul><ul><li>potential clients/contacts are looking for you </li></ul><ul><li>you have one opportunity to make a “first impression” </li></ul><ul><li>it works 24/7, 365 </li></ul><ul><li>it offers some of the highest, marketing ROIs </li></ul>Why? Because …. continued/…..
  6. 6. Why? Because …. continued/….. <ul><li>33% of us routinely search someone’s name on the Internet prior to contacting them, or meeting them, in a potential business context. </li></ul><ul><li>77% of us do the same on a less regular basis </li></ul><ul><li>87% of us believe that the individual reputations of the Directors or Partners of a company contribute to the company’s reputation </li></ul><ul><li>76% of executive recruiters routinely use search engines to learn more about candidates </li></ul><ul><li>35% have eliminated candidates based upon information found - or not found </li></ul>
  7. 7. <ul><li>By the application of 3 specialist skill sets : </li></ul><ul><ul><ul><ul><li>Copy writing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>PR </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Search Engine Optimisation (SEO) </li></ul></ul></ul></ul>How?
  8. 8. <ul><li>Some, or all, of the following items: </li></ul><ul><ul><ul><ul><ul><li>Articles </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Whitepapers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Blog site </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Guest blogs & comments </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Business profiles </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Personal web site </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Thought leadership </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Letters to the press </li></ul></ul></ul></ul></ul>How? ….. Copy Writing
  9. 9. <ul><li>Releasing & Placing: </li></ul><ul><ul><ul><ul><ul><li>Articles </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Whitepapers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Business Presentations </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Business Profiles </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Photographs </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Seminar Speeches </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Videos </li></ul></ul></ul></ul></ul>How? ….. Public Relations
  10. 10. <ul><li>Search Engine Optimisation: </li></ul><ul><ul><ul><ul><ul><li>Specialist technical capability </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Content design </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Popularity, relevance and importance </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Search engine ranking </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Google Page 1 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Over 75% of searches are on Google </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Visibility </li></ul></ul></ul></ul></ul>How? …… SEO
  11. 11. <ul><li>Directors Financial Consultants </li></ul><ul><li>Partners Lawyers </li></ul><ul><li>Medical Professionals Senior Executives </li></ul><ul><li>Sales Professionals Writers </li></ul><ul><li>Performers Authors </li></ul><ul><li>Senior Managers Politicians </li></ul><ul><li>Account Managers Traders & Brokers </li></ul><ul><li>… anyone that wants to stand out from the crowd </li></ul>Who? Your reputation precedes you!
  12. 12. YOUR REPUTATION IS THE RESULT OF WHAT YOU DO, WHAT YOU SAY, AND WHAT OTHER PEOPLE SAY ABOUT YOU

×