T: 0845 2994229 W: www.deleonprm.com, E: contact@deleonprm.com

You don’t know? They will find nothing? They will find a LinkedIn Profile maybe? They will find unhelpful or damaging information? Or: They find information about you that shows you as a successful talented professional that is knowledgeable, experienced and interesting - and a potential asset in a given situation? What Happens if Someone Searches Your Name on Google? (i.e. your name, not the name of your company)

You don’t know?

They will find nothing?

They will find a LinkedIn Profile maybe?

They will find unhelpful or damaging information?

Or:

They find information about you that shows you as a successful talented professional that is knowledgeable, experienced and interesting - and a potential asset in a given situation?

“ PRM - is the art of ensuring that when someone searches your name on the Internet, they find information that reinforces and enhances your personal, business reputation” What is Personal Reputation Management? .

“ PRM - is the art of ensuring that when someone searches your name on the Internet, they find information that reinforces and enhances your personal, business reputation”

your online reputation must not be left to chance a company’s biggest single investment is in its people a company’s most valuable assets are its people your people meet potential clients/contacts your people carry out executive plans Why? Because …..

your online reputation must not be left to chance

a company’s biggest single investment is in its people

a company’s most valuable assets are its people

your people meet potential clients/contacts

your people carry out executive plans

“ people buy people” it’s not “if” your name is being searched, it is “how often” potential clients/contacts are looking for you you have one opportunity to make a “first impression” it works 24/7, 365 it offers some of the highest, marketing ROIs Why? Because …. continued/…..

“ people buy people”

it’s not “if” your name is being searched, it is “how often”

potential clients/contacts are looking for you

you have one opportunity to make a “first impression”

it works 24/7, 365

it offers some of the highest, marketing ROIs

Why? Because …. continued/….. 33% of us routinely search someone’s name on the Internet prior to contacting them, or meeting them, in a potential business context. 77% of us do the same on a less regular basis 87% of us believe that the individual reputations of the Directors or Partners of a company contribute to the company’s reputation 76% of executive recruiters routinely use search engines to learn more about candidates 35% have eliminated candidates based upon information found - or not found

33% of us routinely search someone’s name on the Internet prior to contacting them, or meeting them, in a potential business context.

77% of us do the same on a less regular basis

87% of us believe that the individual reputations of the Directors or Partners of a company contribute to the company’s reputation

76% of executive recruiters routinely use search engines to learn more about candidates

35% have eliminated candidates based upon information found - or not found

By the application of 3 specialist skill sets : Copy writing PR Search Engine Optimisation (SEO) How?

By the application of 3 specialist skill sets :

Copy writing

PR

Search Engine Optimisation (SEO)

Some, or all, of the following items: Articles Whitepapers Press Releases Blog site Guest blogs & comments Business profiles Personal web site Thought leadership Letters to the press How? ….. Copy Writing

Some, or all, of the following items:

Articles

Whitepapers

Press Releases

Blog site

Guest blogs & comments

Business profiles

Personal web site

Thought leadership

Letters to the press

Releasing & Placing: Articles Whitepapers Press Releases Business Presentations Business Profiles Photographs Seminar Speeches Videos How? ….. Public Relations

Releasing & Placing:

Articles

Whitepapers

Press Releases

Business Presentations

Business Profiles

Photographs

Seminar Speeches

Videos

Search Engine Optimisation: Specialist technical capability Content design Popularity, relevance and importance Search engine ranking Google Page 1 Over 75% of searches are on Google Visibility How? …… SEO

Search Engine Optimisation:

Specialist technical capability

Content design

Popularity, relevance and importance

Search engine ranking

Google Page 1

Over 75% of searches are on Google

Visibility

Directors Financial Consultants Partners Lawyers Medical Professionals Senior Executives Sales Professionals Writers Performers Authors Senior Managers Politicians Account Managers Traders & Brokers … anyone that wants to stand out from the crowd Who? Your reputation precedes you!

Directors Financial Consultants

Partners Lawyers

Medical Professionals Senior Executives

Sales Professionals Writers

Performers Authors

Senior Managers Politicians

Account Managers Traders & Brokers

… anyone that wants to stand out from the crowd

YOUR REPUTATION IS THE RESULT OF WHAT YOU DO, WHAT YOU SAY, AND WHAT OTHER PEOPLE SAY ABOUT YOU