Blogs, Wikis And Mashups

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Notes on slide 1

Welcome

- What do the buzzwords mean?
- Do mashups have anything to do with potatoes?
- I am going to answer all of those questions...

First we need to answer a more important question...

Why? Why should we care about these technologies? Aren’t these things just for people with too much free time on the Internet? Are they really important to the business?

To answer these questions we need to look at the work of Alistair Cockburn.

Has a PhD in Methodology
Worked for IBM and travelled all over the world watching people work
Documented what worked and what didn’t
Turned his findings into a doctoral thesis in methodologies

And apparently he has written a few books.

Notice “Agile”, “Cooperative Game” and “Human-Powered Methodology”

In 2001 Alistair got together with several other software methodologists to discuss what was being referred to as “lightweight methods”. The result was the Agile Manifesto.

Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan

For example, Alistair mentioned in a recent interview that Crystal Clear was being used to build airports.
Mary and Tom Poppendieck are now talking about the application of Lean Manufacturing to software development.

Project Management Declaration of Interdependence

Crystal Clear is part of the Crystal family of methodologies.
All Crystal methodologies have three critical features...

“We can negotiate how frequent is frequent and how delivery is delivery.”
The idea is that we show something at relatively short and regular intervals

Stopping once a month (or quarter) and reflecting on the process.
Write down what we like and what we want to change
Throw everything else out
This is how the process evolves organically

Close communication is critical.

The relationship is nonlinear

When a team is doing Crystal they have conversations with...
- the stakeholders (external) with releases and feedback
- the team (internal) with reflective improvement and close communication

Switch gears and approach from a different angle.

Written by smart people who understand business in 2000
It is a manifesto, meaning it is intentionally hostile to the status quo
It would be a mistake to let the incendiary language obscure the truths within

Most of the content is available on the web site.

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

Not going to talk about all of them...only 6.

1. Markets are conversations.

Customers, competitors and suppliers are all talking to each other

42. As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.

44. Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.

“Intranet” is archaic but useful as it hints at internal networks as a microcosm of the Internet

45. Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation.

46. A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union.

The intranet is the spec of sand around which a pearl can form

41. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.

Recap - Common themes: communication, participation, community, conversation
The Internet changed the rules by changing what is possible
Competitors, suppliers, customers and employees are all a part of the conversation
Imposed hierarchy and “security” policies are impediments to communication

Favorites, Groups & Events

Blogs, Wikis And Mashups - Oh, My! - Presentation Transcript

Blogs, Wikis and Mashups Oh My! Community and Participation on the Web 2.0
What Does It All Mean?
Later
First...
Why?
Alistair Cockburn
http://alistair.cockburn.us
Methodologist
The Agile Manifesto
http://agilemanifesto.org/
People Over Process
Initially Software Oriented...
But Broadly Applicable
http://pmdoi.org/
Crystal Family of Methodologies
Frequent Delivery
Reﬂective Improvement
Close Communication
“The speed of the project is proportional to the speed at which ideas move between minds.”
...and it is nonlinear
“Everything that impedes the movement of ideas between minds slows the project.”
small impediment large slowdown
Crystal is a Conversation
The Cluetrain Manifesto
http://www.cluetrain.com
“Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.”
95 Theses
Markets are conversations.
People are also talking to each other directly inside the company.
Companies typically install intranets top-down
The best are built bottom-up
A healthy intranet organizes workers.
Companies make a religion of security, but this is largely a red herring.
Old Tools
Email
Not A Good Reference
Users Can’t Choose to Join the Conversation
Email is the “Great Interrupter”
Mailing Lists are Better
Content Management Systems
“Electronic File Cabinet”
Poor Transparency
The New Tools
Web 2.0
Blog
“Web Log”
Online Journal
Personal Diary
Professional Articles
RSS
Really Simple Syndication
Feeds
Feed Reader
Wiki
http://c2.com/cgi/wiki
http://en.wikipedia.org/
Everyone Can Edit
Simple Markup
Podcasts
Screencasts
Mashups
“Integrations”
Questions?
ﬁn.