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4 YEARS AGO WHEN WE FIRST ATTENDED THIS EVENT, THE SPEAKERS WERE SHARING TOPICS AND CASE STUDIES ON FLYER DISTRIBUTION AND REACH. WE WERE TALKING ABOUT PRINTING AND REACH. AND THE MENTION OF DIGITAL WASN’T SOMETHING THAT TOUCHED THE LIVES OF THE PEOPLE IN THIS PARTICULAR ROOM. THIS MONTH’S CONFERENCE COULDN’T HAVE BEEN MORE DIFFERENT, WITH LARGE PRINTERS LIKE
TRANSCONTINTENTAL GIVING TALKS ON
SOCIAL MEDIA STRATEGY AND OTHERS
SPEAKING ABOUT SHOPPERS AND MOBILE.
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