Your SlideShare is downloading. ×
How to Publish an Online game (WoL2)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How to Publish an Online game (WoL2)

3,873
views

Published on

My 'Winter World of Love' presentation (28th January 2011)

My 'Winter World of Love' presentation (28th January 2011)


0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,873
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Preloaded / @philstuartHow we publish an online game / World of Love 2 Preloaded
  • 2. “ How we Publish an Online Game ”How we publish an online game / World of Love 2 Preloaded
  • 3. some examplesHow we publish an online game / World of Love 2 Preloaded
  • 4. How we publish an online game / World of Love 2 Preloaded
  • 5. How we publish an online game / World of Love 2 Preloaded
  • 6. How we publish an online game / World of Love 2 Preloaded
  • 7. How we publish an online game / World of Love 2 Preloaded
  • 8. How we publish an online game / World of Love 2 Preloaded
  • 9. How we publish an online game / World of Love 2 Preloaded
  • 10. How we publish an online game / World of Love 2 Preloaded
  • 11. Coming soon!How we publish an online game / World of Love 2 Preloaded
  • 12. How we publish an online game / World of Love 2 Preloaded
  • 13. How we publish an online game / World of Love 2 Preloaded
  • 14. How we publish an online game / World of Love 2 Preloaded
  • 15. How we publish an online game / World of Love 2 Preloaded
  • 16. How we publish an online game / World of Love 2 Preloaded
  • 17. How we publish an online game / World of Love 2 Preloaded
  • 18. 70% comissioned (£££ then game)How we publish an online game / World of Love 2 Preloaded
  • 19. Why, who, what, how?How we publish an online game / World of Love 2 Preloaded
  • 20. Why? The reason / objective Marketing? Education? (What does success look like?)How we publish an online game / World of Love 2 Preloaded
  • 21. Who? Target audience = Genre Platform Complexity / AccessibilityHow we publish an online game / World of Love 2 Preloaded
  • 22. What? (the hardest one!) Uniqueness? Point of difference?How we publish an online game / World of Love 2 Preloaded
  • 23. How? How will it be found? Why will they come back? How can we drive MORE traffic? = A publishing strategyHow we publish an online game / World of Love 2 Preloaded
  • 24. “ How we Publish an Online Game ”How we publish an online game / World of Love 2 Preloaded
  • 25. (7 things we do)How we publish an online game / World of Love 2 Preloaded
  • 26. #1 Seed SmartlyHow we publish an online game / World of Love 2 Preloaded
  • 27. #1 Seed Smartly Create a seeding matrix! Be reactive Time poor = be smartHow we publish an online game / World of Love 2 Preloaded
  • 28. How we publish an online game / World of Love 2 Preloaded
  • 29. #2 Work with PiratesHow we publish an online game / World of Love 2 Preloaded
  • 30. #2 Work with Pirates Pirates = Free distribution Help them, help youHow we publish an online game / World of Love 2 Preloaded
  • 31. #3. Integrate with PortalsHow we publish an online game / World of Love 2 Preloaded
  • 32. #3 Integrate with Portals Integration = Promotion APIs FTW!How we publish an online game / World of Love 2 Preloaded
  • 33. #4. Adapt to the ‘Host’How we publish an online game / World of Love 2 Preloaded
  • 34. #4 Adapt to the ‘Host’ Mutiple hosts = multiple requirements 1 version, multiple configs.How we publish an online game / World of Love 2 Preloaded
  • 35. How we publish an online game / World of Love 2 Preloaded
  • 36. How we publish an online game / World of Love 2 Preloaded
  • 37. #5. Listen to your PlayersHow we publish an online game / World of Love 2 Preloaded
  • 38. #5 Listen to your Players Involve community early Stick around (Don’t take it personally)How we publish an online game / World of Love 2 Preloaded
  • 39. This game rocks! Handling a sailing ship should be achallenge, so the argument that it is too difficult isjust whining... Single player games easy to beat...It has some nice ideas, but, unfortunately, very badfeatures as well... Auto zoom should be controlled bythe user ... Loot disappears too quickly...Veryoriginal, but I as many people expect to see someimprovements as this game has so much potentialIf you’re being kicked out of multiplayer it’s yourframe rate... right click and go to the quality setting
  • 40. #6. USE Analytics!How we publish an online game / World of Love 2 Preloaded
  • 41. #6 Use Analytics Set it up right! Watch ‘live’ Inform future strategy Targets = Repeat bizHow we publish an online game / World of Love 2 Preloaded
  • 42. 23% (Med)95% (V. Easy) 14% (Hard) 90% (Easy)
  • 43. #7. Be Web-friendlyHow we publish an online game / World of Love 2 Preloaded
  • 44. #7 Be Web-friendly 1 x SEO’d destination Thumbs + icons Agree # tagsHow we publish an online game / World of Love 2 Preloaded
  • 45. The end.How we publish an online game / World of Love 2 Preloaded
  • 46. Anyone want a job?How we publish an online game / World of Love 2 Preloaded