Everything You Need to Know About Social Media for Your Job Search
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Everything You Need to Know About Social Media for Your Job Search

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Vault's presentation for the 2011 New York Social Media Week event, "Everything You Need to Know About Social Media For Your Job Search"

Vault's presentation for the 2011 New York Social Media Week event, "Everything You Need to Know About Social Media For Your Job Search"

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  • 1. © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 2. SPEAKERS: Moderator/Referee: Aman Singh , Senior Editor, Corporate Responsibility at Vault.com Speakers/Contenders: Omowale Casselle , CEO of mySenSay, Inc. Nereida (Neddy) Perez , Vice President, Inclusion & Diversity, National Grid Michael Scheidemann , Assistant Director Recruiting, Capgemini Margaret Davidson , Manager of Editorial Research at Vault.com Social Media & Your Career: What You Need To Know CHECK-IN > TWEET > CONNECT Join the global conversation at @VaultCareers #SMWCareers © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 3.
    • All stats and quotes are from Vault’s 2010 Social Media Survey
    • Approximately 150 companies and 3,500 job seekers in a variety of industries took the survey
    About The Survey CHECK-IN > TWEET > CONNECT Join the global conversation at @VaultCareers #SMWCareers © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 4.
    • 93% of employers claim they haven’t rejected a candidate based on their social media presence
    • “ What people do outside of work is their own business,” says one employer.
    Employers Say They Don’t Care What You Do Online… © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 5.
    • More than a third of recruiters view candidates’ social media profiles during the recruitment process
    • 28% admit to “spot checks” on candidates
    … But They Are Looking © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 6. … And Here’s What They’re Doing © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 7.
    • 86% of employers think candidates should take at least one action to make their profiles more employer-friendly
    • 45% of employers think that it’s fair to judge applicants based on their social media profiles
    Job Seekers Should Be Careful “ Personally, a candidate’s social media presence plays no role in their hire-ability. But, not every person inside a company has the same feelings so candidates should be cautious and fear the worst (that someone inside the company will look and will make a employability related decision based on what they see),” says one employer. © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 8.
    • 60% of recruiters think candidates should take steps to hide personal pictures
    • Only 51% of candidates do
    • Only one-third of recruiters think candidates need to go as far as removing or de-tagging pictures
    Hide Your Pictures AP Photo/Jeff Chiu © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 9.
    • 56% of employers believe you should delete objectionable wall posts—even if you didn’t write them
    • 51% think you should make your wall private altogether.
    Police Your Wall AP Photo/Rusty Kennedy © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 10.
    • 36% of employers think candidates should omit political and/or religious views from profiles
    Keep Your Beliefs To Yourself AP Photo/Matt Dunham © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 11.
    • 48% of employers had a social media policy in 2010, up from 36% in 2009
    • A further 27% have a policy in the works
    Check the Policy When You Find a Job AP Photo/Keith Srakocic © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 12. Don’t Miss Out On Key Opportunities Which of the following do you use to share/research information about careers and specific job opportunities? © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 13. Be Careful When Contacting Employers Via Social Media I am comfortable with potential candidates contacting me via social media regarding job opportunities © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 14.
    • 74% of recruiters are actively using LinkedIn to source new employees.
    • “ LinkedIn has proven to be our most used social media venue for recruiting candidates,” says one employer.
    Use LinkedIn For Your Job Search © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 15. Learn About Companies On Facebook “ We were late in the recruiting season for intern hiring. We posted a status message saying if there were still interns interested to email us their resume. We received over 20 resumes in less than 1 day,” says one recruiter. © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden. Top 5 Uses of Facebook – Employers 1. Promote my organization’s brand 69% 2. Communicate with potential candidates 45% 3. Sponsor a group 43% 4. Advertise specific job opportunities 41% 5. Source potential candidates 28%
  • 16. Follow And Engage Strategically With Key Contacts On Twitter “ Job seekers that actively use Twitter can act fast when opportunities arise [i.e. mini links about jobs or networking opportunities posted within Tweets], and/or can connect with recruiters,” says one candidate.
    • 46% of employers reported using Twitter to advertise specific job opportunities.
    • Almost 40% of employers say they update their Twitter feed one or more times per day.
    © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 17. Establish Credibility With Your Online Presence
    • “ I have recruiters on my facebook, mostly because…I do things others my age don't, and have found that giving recruiters access to my personal life gives them more leverage in being able to convince their peers of my competence . I've been told twice by recruiters that something I posted on Fb that was particularly insightful helped sway a colleague or two ,” says one candidate.
    • “ An online presence is of utmost importance these days…As a Career Development professional I teach my students about the importance of creating a professional online presence. In today’s world of instant and constant information it is not only easy to create an online presence, but it pays off for the job seeker who is able to clearly show what s/he is interested in and what s/he can bring to the table …,” says one respondent.
    • “ I have been approached by several headhunters who have used LinkedIn to learn about my career, expertise, and how I may be a good fit for their clients. I have also developed a reputation in legal marketing circles for helping my firm be at the forefront of social media applications in the professional services environment.,” says one candidate.
    © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 18. For further information about Vault’s Social Media Survey, please contact: Margaret Davidson Manager of Editorial Research [email_address] 646-792-6253 Questions CHECK-IN > TWEET > CONNECT Join the global conversation at @VaultCareers #SMWCareers © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.
  • 19. Connect With US: Social Media & Your Career: What You Need To Know CHECK-IN > TWEET > CONNECT Join the global conversation at @VaultCareers #SMWCareers Vault Vault Education @VAULTCAREERS @VaultMBA @VaultLaw @VaultFinance @VaultConsulting @VaultCSR Vault.com VaultCSR © Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.