Traçabilité des médias sociaux Pecha Kucha

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Presentation about social media tracking with Web tools like ScoutLabs.

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  • Aujourd’hui avec l’évolution du Web 2.0 les utilisateurs Web deviennent des générateurs de contenus. Certainssujetprennent de la popularitéd’autresmoins. Maisest-il possible de suivrel’évolution de l’opinion Web et sioui comment ? La Traçabilité des médiassociaux le permet et commevousallezle voircetoutilprendde plus en plus d’importance aux yeux des entreprises et de leurstratégies marketing.
  • Tout d’abord, Wave c’est quoi ? Et biencesontdes études qui ontétéréaliséespar UM au cours des 4 dernieresannéesauprèsde milliersd’utilisateurWeb. Cesétudesproposentplusieursstatistiquesintéressantespar rapport àl’évolution des médiassociauxsur le Internet et je vaism’yréférertout au long de la présentation.
  • Être en mesured’avoiruneidée générale de la perception des gens par rapport à un sujet X en suivant les tendances des opinions émissurle Web en temps réel.
  • Il estprésentement possible de le faire avec des outilsgratuitsdisponiblesur le WebMar 17, 2008Tracking the Buzz: Tools to Monitor your Brand EffectivelyAre you’re ears burning? If you’re supplying content to the online community, chances are that people are talking about you.Whether or not companies are actively engaging directly with their audience through social media channels, they should at least be aware of conversations taking place about either their brand or anything that may directly impact them.Listening to the buzz around you brand is not only important from a reputation management standpoint, but also because it serves as a way to better understand ways of improving your brand.We take a look at ways to help you monitor online conversation and trends that can affect your brand, as well as show you a few nifty tools that can make your life a whole lot easier.EMAIL & RSS ALERTSGoogle Alerts and Yahoo AlertsAlerts are a good way to get an overview of what is going on . They are not new tools, but remain useful nonetheless. You can use Google and Yahoo alerts to subscribe to keywords or urls. This is also a great way to detect copyright infringement.You should be using search engine alerts to find out whenever your company name, url, public figures or products are mentioned.Google Blog SearchGoogle blog search is a powerful tool to search through blogs that do not always index on the main Google search engine. You can also create alerts for these blogs.Yahoo PipesYahoo pipes is a powerful tool to aggregate and mashup content from across the web. It has a fantastic visual interface which makes it easier for non-programmers like me. Although it’s still in beta, the possibilities are endless.One way to use it is to monitor multiple feeds but only have alerts when a feed reaches activity levels worthy of a look.TRENDS MONITORBlogPulseBlogPulse allows you to identify trends generating buzz across blogs. The conversation tracker follows a discussion as it spreads from a single blog post and sprouts into an entire conversation.Google TrendsA nice tool to measure the impact bloggers have on a brand. Google trends measures the level of interest in particular topics. These trends are based on real searches over a period of time.The most interesting thing about it is that you can compare multiple sites in the same niche and you can see what geographic regions a particular keyword is popular in.CompeteFrom page: “Track your rivals, then eat their lunch” You can also use a tool like micro niche finder to track keyword trends and find new markets.SOCIAL MEDIA SEARCH ENGINESSerphSerph is a social media search engine. An all-in-one system thats great for those are quite busy.KeotagKeotag is another decent social media search engine. Similar to Serph.OTHERTwitterTwitter, a microblogging platform, has the potential to be a vital buzz monitor. Many influential industry folk use twitter and their conversations can be important for your brand.As Twitter grows, we will find that it has the potential to break the buzz first. You can track keywords and have them sent direct to your mobile as soon as they are posted.Tweetscan is a tool to search for keywords on twitter.Here are 17 ways to visualise the twitter universeParticlsGreat little desktop tool that simplifies massive amounts of information. Beta testing is now closed, and we can hope for a release in the near future.COMMENTS TRACKINGConversations about you or directly related to you occur throughout the internet. If you are involved with these conversations, you can usually bookmark, subscribe to comment feeds, or have responses emailed to you. Obviously this can become messy when you begin to engage in a high number of conversations.CommentfulCommentful cumulates data from blog posts, Digg, Flickr, Wordpress and many other types of content. You will receive an overview with followup comments and trackbacks.coComment, co.mments, MyCommentsThese three comment managers allow you to track comments via rss. They make it easy for you to organize, bookmark and get notified of updates.FORUM TRACKINGNot all forum threads are index by Google. Here are a few forum search tools which will help you uncover those hard to reach conversations.Big BoardsBoard ReaderBoardtrackerTwingYuku FindThis is by no means meant to be a comprehensive list. They are buzz and trend monitoring tools that we have used and liked, basically our picks of the free litter. Let us know if we missed any others that deserve to be here.
  • Définitivement OUI, car ilestvraimentintéressant de savoir le poul des consommateurs par rapport à un P/S ouunemarque de manière a orienter les campagnespromotionnelles de manière plus efficace.
  • Efficace pour les gestionnaires … non. Il n’est pas vraiment efficient d’allersurchaqueoutils pour faire sesrecherche.
  • What is Scout Labs? Scout Labs is a powerful, web-based application that finds signals in the noise to help your team build better products and stronger customer relationships.Scout Labs is a product company, not an agency. We provide cutting-edge technology and a collaborative platform for companies and their agents to listen to customers and engage with them out across the Internet. With Scout Labs, our users:Know when to tune in and what’s most important to pay attention toHear what customers love and hate about brandsReach out to influential customers to build relationshipsEngage in proactive customer serviceLet the voice of the customer inspire new product and marketing ideasScout Labs has grown significantly since it was founded in 2006. With offices in San Francisco and users all over the world, the company currently employs 10 professionals. Our CEO and product team guide the application with insight from the world of marketing, brand management and product management, but the majority of Scout Labs employees are senior engineers with expertise in search technology, high-performance systems, natural language processing, machine learning, web crawling and data visualization.
  • What is Scout Labs? Scout Labs is a powerful, web-based application that finds signals in the noise to help your team build better products and stronger customer relationships.Scout Labs is a product company, not an agency. We provide cutting-edge technology and a collaborative platform for companies and their agents to listen to customers and engage with them out across the Internet. With Scout Labs, our users:Know when to tune in and what’s most important to pay attention toHear what customers love and hate about brandsReach out to influential customers to build relationshipsEngage in proactive customer serviceLet the voice of the customer inspire new product and marketing ideasScout Labs has grown significantly since it was founded in 2006. With offices in San Francisco and users all over the world, the company currently employs 10 professionals. Our CEO and product team guide the application with insight from the world of marketing, brand management and product management, but the majority of Scout Labs employees are senior engineers with expertise in search technology, high-performance systems, natural language processing, machine learning, web crawling and data visualization.
  • As of May 2009, Scout Labs indexes: posts from roughly the top 12 million English language blogs, with a portion of blog comments, news, message boards, social networking sites and classifieds mixed incomments from about 150,000 sources (soon to increase to millions) including comment systems like Disqus and Intense Debate, answers sites like Mahalo Answers and Yedda, comments from social news sites like Digg, Hacker News and Redditphotos from 5 web services including Flickr, Picasa, SmugMug, and Zoomrvideos from 10 web services, including YouTube, Vimeo, Veoh, Revver, Metacafe, Heavy, Gamespot, Flickr, and DailymotionTwitterWe continue to aggressively add new content types and sources every day.
  • FacilePln de prix selon lenombre de sources
  • Agir en conséquence (concurrence et produit)ImageConcurrence: innovation, faiblesses
  • ou all know Heelys — the roller skate / shoe hybrids that are beloved by “kids” of all ages. Well, Heelys and their savvy agency partner, 358 Communications, are using Scout Labs to get a real-time beat on who’s wearing Heelys and what product or communications issues might exist they can solve. For instance, they noticed a number of people asking whether the shoes come in adult sizes (which they do!), so Heelys is now looking at campaigns to get that message out. They have also used Scout Labs to find the all-important celebrity sightings. Right now Heelys is seeking endorsements and partnerships with a number of celebrity Heelys fans.
  • Jott Networks operates a voice to text service that helps users capture notes, set reminders and calendar appointments, and interact with web sites and services. Since fall of 2008, the company had been offering both free and paid service levels to users, with about 30% of users converting from the free to the paid service.In January 2009, Jott announced an end to its free service and the introduction of a new voicemail to text service. Jott has an active community of users who blog and tweet about the convenience and ease of the service and the company was not expecting all of them to welcome the news. As an internet startup, the marketing team is small and Doug Aley, the VP of Marketing, was handling public perception of the announcement and launch pretty much solo: “We have a small marketing team here at Jott, which makes it all the more important to have efficiency tools like Scout Labs to manage web communications. Making sure we are on the pulse of what our customers are saying helps us be more responsive in everything we do, from product development to pricing.” — Doug Aley - VP Marketing and Business Development, Jott Networks, Inc. Scout Labs helped Jott to find all the mentions of Jott that came up during the critical time period, prioritize items for response, and track which posts had been responded to. The Scout Labs application is still helping Jott do the work of converting users of a free service to paying customers by helping them find instances of social media they need to respond to. Jott also continues to use Scout Labs to monitor key competitors and provide insight into the personal productivity and voice to text space.
  • Traçabilité des médias sociaux Pecha Kucha

    1. 1. Traçabilité des médiassociaux<br />Pecha-Kucha<br />Philippe Savard<br />
    2. 2. Wave 1-2-3-4<br />Universal McCann<br />Power to the People<br />Questionnaires<br />Utilisateurs du Web<br />+ importanteanalysemédiassociaux<br />
    3. 3. Traçabilité des médiassociaux<br />Êtreen mesured’avoirune idée générale de la perception des gens par rapport à un sujet X en suivant les tendances des opinions émissur le Web en temps réel.<br />
    4. 4. “Tracker les buzz”<br />Alertes email et RSS<br />Moniteur de tendances<br />Engins de recherchesur les médiassociaux(serph)<br />
    5. 5. “Tracker les buzz”<br />Veilles de commentaires<br />Twitter<br />Pertinent pour les entreprises ?<br />
    6. 6. Tout en 1 ? <br />
    7. 7. Scout Labs<br />Puissante application Web qui permet de suivre les “buzz social” qui évoluentàtraversle Web.<br />Filtrage<br />Recherche<br />Diffusion<br />Traitement<br />http://www.scoutlabs.com/faq/<br />
    8. 8. Scout Lab<br />
    9. 9. Applications<br />
    10. 10. D’oùprovientle contenu ?<br />12 millions bloguesanglophones<br />Commentaires de 150 000 sources Web<br />Twitter<br />Images - 5 services Web dont: Flickr, Picasa, SmugMugetZoomr<br />Vidéos – 10 services Web dont: YouTube, Vimeo, Veoh, Revver, Metacafe, Heavy, Gamespot, Flickr etDailymotion<br />
    11. 11. Implantation<br />Plateformeuniverselleen ligne<br />Plan de prix: standard, pro, pro 2, pro 5, pro max<br />Workspaces et nombres de recherches<br />Personnalisée<br />Support<br />
    12. 12. Pourquoic’estimportant<br />37,7 % des blogueursdonnentleur opinions sur des P/S ou des marques.<br />14,5 % des utilisateurs de médiassociaux font la promotion de P/S ou de marques.<br />Augmentation annuelleconstante<br />Wave 4 de UM<br />
    13. 13. Bénéfices techniques<br />Tout en 1<br />Grand répertoire<br />Analysesynthèse<br />Interface Personnalisable<br />Interface user-friendly<br />
    14. 14. Bénéficesstratégiques<br />Tenirl’organisationau courant …<br />Des buzz<br />Pouldes consommateurs<br />RéputationP/S/marques/images<br />L’évolutiondu marché (concurrence)<br />Orienterefficacementles efforts marketing<br />Mesureret contrôler<br />
    15. 15. Étudesde cas<br />
    16. 16. Heelys<br />Recherche spécifique<br />Grandeur pour aldulte ?<br />Actions marketing<br />
    17. 17. Jott Networks<br />Service transmission vocale vers texte<br />Domaine innovateur<br />Feedback utilisateur<br />Périodes de lancement<br />
    18. 18. Go<br />Wave 4 de UM<br />
    19. 19. What’s next ?<br />Radian6’ tool (indexing et DB)<br />Wool Labs (DB)<br />Scout Labs (indexing)<br />
    20. 20. Questions ?<br />

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