Market research analysis bobby philpot

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Market research analysis bobby philpot

  1. 1. Market Research Analysis Bobby Philpot Technocolips Nov. 16, 2011 6th period Mrs. Davis
  2. 2. Table of contentsO PurposeO QuestionsO Graph informationO Graph #1O Graph #2O Graph #3O Graph #4O Graph #5O Graph #6O Graph #7O Graph #8O ConclusionO Customer profile
  3. 3. PurposeO The purpose of this analysis is to gather as much information as possible for me to know what I can do to improve my business
  4. 4. QuestionsO How many electronics do you own?O Which electronic do you use the most?O How long do you use your computer?O How many different types of stores do you shop for electronic?O How many family members in your house hold use computers?O Has any of your electronics ever broke down on you?O Have you ever fixed any computers on your own?O What electronics do you have the most of?
  5. 5. Graph #1O The highest result: over 5O The lowest result: 1 How many electronicsO The advantage of the highest result do you own is that I can make money selling accessories for my customers when 1 2 3 over 5 they need themO The disadvantage of the lowest result 4% is that customers will spend less money for just one electronicO The benefit of this graph is to learn 15% that people will most likely buy things for more than one electronic.O For the customers who do not have 50% more than one electronic, I can sell used ones and plus check to see if they function correctly 31%
  6. 6. Graph #2O The highest result: cell phoneO The lowest result: video games Which electronic doO The advantage of the highest result is sense people use cell phones more than anything you use the most else, they will spend more money for them.O The disadvantage of the lowest result is that television cell phone some people spend most of their money computer video games buying them or their kids video games and there are less people who have them. 3%O The benefit of this graph is to know what to expect people to buy or buy things for. 11%O I would offer the customer a discount on accessories when they buy any electronic 38% 48%
  7. 7. Graph #3O The highest result:3+ hoursO The lowest result: do not own one how long do you useO The advantage of the highest result your computer? is that I can think of something to sell for computers that are used for long 30 min 2 hours 3+ hours do not own one periods of time (a cooler is an example). 3%O The disadvantage of the lowest result is that I will make less money on computers.O The benefit of this graph know what I 38% can do to assist my customers with computer issues that they might have. 45%O I can offer my customers with advise on what they can do to keep there computers functional if they use them for too long 14%
  8. 8. Graph #4O The highest result: 2 How many differentO The lowest result: 4 types of stores do youO The advantage of the highest result is that people shop for electronics? will most likely come to me 2 3 4 5+ to buy electronics.O The disadvantage of the 3% 11% lowest result is that I will get very little customersO The benefit of this graph is to learn how many 25% customers I will expect to 61% have.O I can offer my customers longer hours to my business to be open.
  9. 9. Graph #5O The highest result: 3+O The lowest result: 1 how many familyO The advantage of the highest members in your result that I can expect more house hold use people than just one at a time to computers? buy computers and/or buy accessories for them. 1 2 3+ noneO The disadvantage of the lowest 4% 0% result less computer stuff will be sold. 8%O The benefit of this graph know how many people most likely have family members who also uses computersO I can offer coupons on computers and computer 88% accessories for holidays.
  10. 10. Graph #6O The highest result: yesO The lowest result: no has any of yourO The advantage of the highest electronics ever broke result is that I can make more down on you? money on broken down electronics. yes noO The disadvantages of the lowest result is that less help with fixing 8% electronics will be needed.O The benefit of this graph is learn that most people will spend much money on broken down electronics.O I will offer the customer a free accessory for there electronic if 92% it needs fixing
  11. 11. Graph #7O The highest result: yesO The lowest result: no have you ever fixedO I think that there are no any computers on advantages or disadvantages your own? for the highest and lowest result result. yes noO The benefit of this graph is to learn that people most likely know how to fix computers on there own.O I can offer the customer free 46% checks on there computers to see if they fixed it right or if they 54% need to know if there is anything wrong with their computer.
  12. 12. Graph # 8O The highest result: computersO The lowest result: video games what electronic do youO The advantage of the highest result have the most of? is that sense people mostly have computers, they can come to me with video games tv computers cell phone any problems that they might have for them.O The disadvantage of the lowest result is that TV sets will be least thing to 20% be sold. 28%O The benefit of this graph is to know what electronics my business is going to focus more on.O I can give the customer discount of 17% an extra on what ever accessories they want when they buy there product for example if they buy a computer, they get a discount on an 35% extra mouse.
  13. 13. Customer profileO Age of mostly 15-16O Gender: maleO Income: 0O Many people own and use electronics and that some own more than one of each.O People have more of computers that any other electronic in the world but cell phones are the most used than computers.O Many people have had electronics such as computers and television sets that have broken down on them and some people have the knowledge to fix them.O Most people have more than one store that they shop for electronics.
  14. 14. ConclusionO This analysis has taught me many things about what to expect out of my customers and what types of electronics I need to focus more on whenever I start my own business.

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