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Globalization Presentation
 

Globalization Presentation

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A presentation on the pros/cons of globalization for my marketing class

A presentation on the pros/cons of globalization for my marketing class

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    Globalization Presentation Globalization Presentation Presentation Transcript

    • Globalization
      By:
      Philip Piedt
    • Globalization Definition
      - “Processes by which goods, services, capital, people, information, and ideas flow across national borders.” (Grewal/Levy)
      - “Trend toward greater economic, cultural , political, and technological interdependence among national institutions and economies.” (Wild/Wild/Han)
      Grewal, D., & Levy, M. (2009). Marketing. New York: McGraw-Hill Companies, Inc.
      Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.
    • Globalization Involving Us All
      Nearly 23 trillion dollars accounts for the total value of imports/exports that cross national borders each year.
      Your Everyday Life:
      Wake up to a GE alarm clock made in China
      Slip on Adidas sandals made in Indonesia
      Put your American Eagle clothes on from Mexico
      Unplug your Nokia phone made in the U.S. and Taiwan
      Hop into your Toyota made in Kentucky
      Listen to Coldplay from England
      Grap a Starbuck’s coffee with beans harvested in Columbia
      Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.
    • Globalization (Continued)
      Two Characteristics:
      Two Forces:
      Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.
    • Globalization (Continued)
      Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.
    • Globalization’s Current Issue
      Rise of the Anti-Nike Movement (1990’s- early 2000’s)
      One of the top companies that use sweatshops
      Manufactured lower cost products in factory countries
      Underpaid workers in Indonesia
      Less than minimum wage (2,100 rupiah to $1 U.S.)
      Child labor (12 and under) in Cambodia and Pakistan
      Poor work conditions in China and Vietnam
      Auditors found out poor health and safety standards in several plants
      Locke, R., & Siteman, A. (2004). The Promise and Perils of Globalization: The Case of Nike. Retrieved February 28, 2009, from http://web.mit.edu/polisci/research/locke/nikepaperFINAL.pdf.
      2006, Feb. 6). Anti-Sweatshop League (ASSL). Retrieved February 28, 2009, Web site: http://www.geocities.com/whydoyoukeepdeletingme/ASSLLeague.html
    • Globalization’s Current Issue (Cont.)
    • Globalization and Marketing
      Expands the market in which consumers buy from
      Access EBay sellers from across the globe.
      Two Strategies for Businesses:
      Global Strategy
      Reduce marketing costs by standardizing product and marketing strategy
      Multi-National Strategy
      Adapt products and marketing strategies in each national market to suit local preferences
      Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.
    • Globalization and Christian Ethics
      Unethical Problems:
      Sweatshop in Malaysia
      • Global Inequality
      • Widening gap of rich and poor
      • Environmental Regulations
      Unsanitary sweatshops
      Emission of harmful toxins
      Exploits Labor Standards
      Reduction of wages
      Long hours (12 or more)
      No benefits
      2006, Feb. 6). Anti-Sweatshop League (ASSL). Retrieved February 28, 2009, Web site: http://www.geocities.com/whydoyoukeepdeletingme/ASSLLeague.html
    • Globalization and Christian Ethics
      • Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.
    • Works Cited
      2006, Feb. 6). Anti-Sweatshop League (ASSL). Retrieved February 28, 2009, Web site: http://www.geocities.com/whydoyoukeepdeletingme/ASSLLeague.html
      Grewal, D., & Levy, M. (2009). Marketing. New York: McGraw-Hill Companies, Inc.
      Locke, R., & Siteman, A. (2004). The Promise and Perils of Globalization: The Case of Nike. Retrieved February 28, 2009, from http://web.mit.edu/polisci/research/locke/nikepaperFINAL.pdf.
      Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.