Globalization Presentation

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A presentation on the pros/cons of globalization for my marketing class

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Globalization Presentation

  1. 1. Globalization<br />By:<br />Philip Piedt<br />
  2. 2. Globalization Definition<br />- “Processes by which goods, services, capital, people, information, and ideas flow across national borders.” (Grewal/Levy)<br />- “Trend toward greater economic, cultural , political, and technological interdependence among national institutions and economies.” (Wild/Wild/Han)<br />Grewal, D., & Levy, M. (2009). Marketing. New York: McGraw-Hill Companies, Inc.<br />Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall. <br />
  3. 3. Globalization Involving Us All<br />Nearly 23 trillion dollars accounts for the total value of imports/exports that cross national borders each year.<br />Your Everyday Life:<br />Wake up to a GE alarm clock made in China<br />Slip on Adidas sandals made in Indonesia<br />Put your American Eagle clothes on from Mexico<br />Unplug your Nokia phone made in the U.S. and Taiwan<br />Hop into your Toyota made in Kentucky<br />Listen to Coldplay from England<br />Grap a Starbuck’s coffee with beans harvested in Columbia<br />Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall. <br />
  4. 4. Globalization (Continued)<br />Two Characteristics:<br />Two Forces:<br />Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall. <br />
  5. 5. Globalization (Continued)<br />Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall. <br />
  6. 6. Globalization’s Current Issue<br />Rise of the Anti-Nike Movement (1990’s- early 2000’s)<br />One of the top companies that use sweatshops<br />Manufactured lower cost products in factory countries<br />Underpaid workers in Indonesia<br />Less than minimum wage (2,100 rupiah to $1 U.S.)<br />Child labor (12 and under) in Cambodia and Pakistan<br />Poor work conditions in China and Vietnam<br />Auditors found out poor health and safety standards in several plants<br />Locke, R., & Siteman, A. (2004). The Promise and Perils of Globalization: The Case of Nike. Retrieved February 28, 2009, from http://web.mit.edu/polisci/research/locke/nikepaperFINAL.pdf. <br />2006, Feb. 6). Anti-Sweatshop League (ASSL). Retrieved February 28, 2009, Web site: http://www.geocities.com/whydoyoukeepdeletingme/ASSLLeague.html<br />
  7. 7. Globalization’s Current Issue (Cont.)<br />
  8. 8. Globalization and Marketing<br />Expands the market in which consumers buy from<br />Access EBay sellers from across the globe.<br />Two Strategies for Businesses:<br />Global Strategy<br />Reduce marketing costs by standardizing product and marketing strategy<br />Multi-National Strategy<br />Adapt products and marketing strategies in each national market to suit local preferences<br />Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall. <br />
  9. 9. Globalization and Christian Ethics<br />Unethical Problems:<br />Sweatshop in Malaysia<br /><ul><li>Global Inequality
  10. 10. Widening gap of rich and poor
  11. 11. Environmental Regulations</li></ul>Unsanitary sweatshops<br />Emission of harmful toxins <br />Exploits Labor Standards<br />Reduction of wages<br />Long hours (12 or more)<br />No benefits<br />2006, Feb. 6). Anti-Sweatshop League (ASSL). Retrieved February 28, 2009, Web site: http://www.geocities.com/whydoyoukeepdeletingme/ASSLLeague.html<br />
  12. 12. Globalization and Christian Ethics<br /><ul><li>Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall. </li></li></ul><li>Works Cited<br />2006, Feb. 6). Anti-Sweatshop League (ASSL). Retrieved February 28, 2009, Web site: http://www.geocities.com/whydoyoukeepdeletingme/ASSLLeague.html<br />Grewal, D., & Levy, M. (2009). Marketing. New York: McGraw-Hill Companies, Inc.<br />Locke, R., & Siteman, A. (2004). The Promise and Perils of Globalization: The Case of Nike. Retrieved February 28, 2009, from http://web.mit.edu/polisci/research/locke/nikepaperFINAL.pdf. <br />Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall. <br />

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