Seo Presentation

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Seo Presentation

  1. 1. SEO and You How to embrace your inner search engine
  2. 2. Focus your efforts Search Queries Google Yahoo Microsoft Ask.com AOL
  3. 3. Practice what you preach Phil Search Term Ranking Paula Deen #1 of 1,130,000 Lady and Sons #10 of 918,000 Savannah Restaurants#2 in local 3,760,000
  4. 4. Harsh Truths • 92% of searchers do not go beyond the first page • Good ranking takes time • Purchasing links can only end in tears • Flash sucks for SEO • So do pdfs
  5. 5. SEO Myths • Keyword stuffing • Link Exchanges • Cloaking pages • We know the algorithm • You must update frequently • You must submit
  6. 6. The Algorithm
  7. 7. How does Google rank pages? You want to be relevant and reputable Who you link to counts so beware of link exchanges Ask yourself, ‘what do I want to say?’ Start small to get big, becoming authoritative in a niche is much easier than becoming authoritative in a broad field.
  8. 8. Work on your rep • Be a valuable resource • Create original content • Make Lists (yes, the internet loves lists more than I love donuts) • Be controversial • Feed me (feedburner.com) helps with information overload.
  9. 9. Keywords • Think to yourself, what would someone searching for my product type into a search engine? Then write content that includes those terms. By the way, you don’t need to guess, you can use the adwords keyword tool for free. Don’t forget to add the ALT tag to all of your images, remember there is an image search on google too.
  10. 10. Keywords • Don’t over do it, keyword stuffing is bad and no one talks that way. • Oh, so that leads me to – Write like you speak. If you read it aloud and it doesn’t sound right it probably isn’t
  11. 11. The Big Secrets What business is google in? Don’t surprise the searcher Give the people what they want Google currently places higher rank on video content. If you ask people things they will tell you Google has free tools to help: Google.com/webmasters Google.com/sktool So does Microsoft: http://www.bing.com/webmaster
  12. 12. It’s just semantics • Semantic markup plus good content is SEO++ • Say what you mean with microformats • Your markup should describe your content for the search engines but again, don’t over do it. • Meet the <address> tag and it’s friends, you’ll be glad you did. • URL structure is important, don’t know what ?z=123530!a7b means? Neither do the search engines.
  13. 13. Meta Marketing • Meta tags are the twitter of the SEO world, 150 characters to define yourself • The most important tag – The <title> should be unique for every page.
  14. 14. Off site SEO • Join Twitter – Dell did and increased their sales by 3 million dollars (Dr. Evil voice) – Search twitter for relevant tweets and engage in the conversation Facebook and Myspace If you aren’t talking about your product, who is?

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