Broadening Broadband: My suggestions for increasing broadband adoption Nathan Mueller Project 1 LSC 742 February 9, 2009

Demographics 74% of adults use the internet. 1 55% of adults have a broadband internet connection at home. 2 10% of adults have a dial-up internet connection at home. 3 Demographics of Internet Users Home Broadband Adoption 2008 Home Broadband Adoption 2008

74% of adults use the internet. 1

55% of adults have a broadband internet connection at home. 2

10% of adults have a dial-up internet connection at home. 3

Demographics of Internet Users

Home Broadband Adoption 2008

Home Broadband Adoption 2008

Non-Internet Users (26%) 4 33% say they are not interested. 12% say they do not have access. 9% say it is too difficult or frustrating. 7% say it is too expensive. 7% say it is a waste of time. Home Broadband Adoption 2008

33% say they are not interested.

12% say they do not have access.

9% say it is too difficult or frustrating.

7% say it is too expensive.

7% say it is a waste of time.

Home Broadband Adoption 2008

Dial-up Users (10%) 5 62% say they are not interested in switching to broadband. When asked what it would take for them to switch, 35% say the price of broadband would have to come down. 19% say nothing would convince them to switch. 14% say broadband would have to become available. Home Broadband Adoption 2008

62% say they are not interested in switching to broadband.

When asked what it would take for them to switch,

35% say the price of broadband would have to come down.

19% say nothing would convince them to switch.

14% say broadband would have to become available.

Home Broadband Adoption 2008

Strategy 6 Target audience = 26% + 10% = 36% Increase availability Reduce cost Educate: Using computers and the internet Benefits of broadband access to internet See: Stimulating Broadband: If Obama Builds It, Will They Log On? (Obama’s Online Opportunities II)

Target audience = 26% + 10% = 36%

Increase availability

Reduce cost

Educate:

Using computers and the internet

Benefits of broadband access to internet

See: Stimulating Broadband: If Obama Builds It, Will They Log On? (Obama’s Online Opportunities II)

My View 7 The Government ought to implement this strategy through the Stimulus Package. See: Down Payment on Our Digital Future

The Government ought to implement this strategy through the Stimulus Package.

See: Down Payment on Our Digital Future