Social Media for BusinessSo you think you want aSocial Media Strategy?
@PhilOakley    from @OutserveWeb#SpeedWM #EntEd    Blog
Philip OakleyOutserve Limitedhttp://uk.linkedin.com/in/philoakleyhttp://about.me/philoakley                               ...
Social Media for BusinessSo you think you want aSocial Media Strategy?
Relationships
Listening
3 Steps
SEARCH   LISTEN   ENGAGE
SEARCH   LISTEN
SEARCH   LISTEN   ENGAGE
Your Goals
Goals
Listen
SET GOALS
Match OnlineActivities to   Goals
Right Tools..Right Places
Authority   &Credibility
Paid Owned Earned
social media marketing budgetis over 20 percent of the total       marketing spend.
2012 social media marketing      industry reportGenerating more business exposure                           85%Increased t...
What   Why   How
What
Social Networking Definition Social networking is the practiceof expanding the number of onesbusiness and/or social contac...
What is Social Media?  media for social interaction, using   highly accessible and scalable       publishing techniques.ht...
VIDEO2012
Micro-blogging
Blogs
Photos
Networking
10 Million users in175 Million users in
4 out of 5Professionals
Documents17th February 2010
Slides
Location
Social Gaming
Where
Hyperlocal
Local Lists
Regional
National
A guide for civil servants•   Put information in    the places where    people go.•   Participate where    people are pres...
Global
Universe
NETWORKS2012
FacebookSocialGraph
50% of all UK mobile traffic is   Facebook
77% use theirtablets everyday
50+% readnews and email on   their tablets     everyday
Tablets and   Smartphonesincrease the use of Social Networks
Why
Community
Promotion
MarketingContent (!) and Design    are Important
Interaction/Feedback
Superhuman Strengths
CommunicationCommunication
CollaborationCollaboration
CustomerService
CustomerService
How
Strategy
4 Step Plan•Goal•Audience•Metrics•Tactics
Metrics   =Analytics
Social Media  Tracking
Sentiment Analysis
Integration
Social CRM Tools
Social Media should        be•Goal Oriented• Trackable•Integrated
The Future - #SoLoMo
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
So you think you want a  Social Media Strategy
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So you think you want a Social Media Strategy

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Social Media presentation slides from a talk given to speedpluswlv on October 6th 2012 by @philoakley from @OutserveWeb #speedplus

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So you think you want a Social Media Strategy

  1. 1. Social Media for BusinessSo you think you want aSocial Media Strategy?
  2. 2. @PhilOakley from @OutserveWeb#SpeedWM #EntEd Blog
  3. 3. Philip OakleyOutserve Limitedhttp://uk.linkedin.com/in/philoakleyhttp://about.me/philoakley 3
  4. 4. Social Media for BusinessSo you think you want aSocial Media Strategy?
  5. 5. Relationships
  6. 6. Listening
  7. 7. 3 Steps
  8. 8. SEARCH LISTEN ENGAGE
  9. 9. SEARCH LISTEN
  10. 10. SEARCH LISTEN ENGAGE
  11. 11. Your Goals
  12. 12. Goals
  13. 13. Listen
  14. 14. SET GOALS
  15. 15. Match OnlineActivities to Goals
  16. 16. Right Tools..Right Places
  17. 17. Authority &Credibility
  18. 18. Paid Owned Earned
  19. 19. social media marketing budgetis over 20 percent of the total marketing spend.
  20. 20. 2012 social media marketing industry reportGenerating more business exposure 85%Increased traffic 69%Improved search rankings 55%Generated Leads 58% http://www.socialmediaexaminer.com/report/
  21. 21. What Why How
  22. 22. What
  23. 23. Social Networking Definition Social networking is the practiceof expanding the number of onesbusiness and/or social contacts by making connections through individuals.
  24. 24. What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques.http://en.wikipedia.org/wiki/Social_media (2011)
  25. 25. VIDEO2012
  26. 26. Micro-blogging
  27. 27. Blogs
  28. 28. Photos
  29. 29. Networking
  30. 30. 10 Million users in175 Million users in
  31. 31. 4 out of 5Professionals
  32. 32. Documents17th February 2010
  33. 33. Slides
  34. 34. Location
  35. 35. Social Gaming
  36. 36. Where
  37. 37. Hyperlocal
  38. 38. Local Lists
  39. 39. Regional
  40. 40. National
  41. 41. A guide for civil servants• Put information in the places where people go.• Participate where people are present, particularly through forums, wikis and blogging.• Deliver access to online serviceswhere people go.
  42. 42. Global
  43. 43. Universe
  44. 44. NETWORKS2012
  45. 45. FacebookSocialGraph
  46. 46. 50% of all UK mobile traffic is Facebook
  47. 47. 77% use theirtablets everyday
  48. 48. 50+% readnews and email on their tablets everyday
  49. 49. Tablets and Smartphonesincrease the use of Social Networks
  50. 50. Why
  51. 51. Community
  52. 52. Promotion
  53. 53. MarketingContent (!) and Design are Important
  54. 54. Interaction/Feedback
  55. 55. Superhuman Strengths
  56. 56. CommunicationCommunication
  57. 57. CollaborationCollaboration
  58. 58. CustomerService
  59. 59. CustomerService
  60. 60. How
  61. 61. Strategy
  62. 62. 4 Step Plan•Goal•Audience•Metrics•Tactics
  63. 63. Metrics =Analytics
  64. 64. Social Media Tracking
  65. 65. Sentiment Analysis
  66. 66. Integration
  67. 67. Social CRM Tools
  68. 68. Social Media should be•Goal Oriented• Trackable•Integrated
  69. 69. The Future - #SoLoMo

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