Introduction to Social Media
(Marketing) for Creatives
@PhilOakley
from
@OutserveWeb
3
Philip Oakley
Outserve Limited
http://uk.linkedin.com/in/philoakley
http://about.me/philoakley
Introduction to Social Media
• How Social Media can help creative businesses.
• Do’s and don’ts of Social Media
• Site by ...
Social Networking Definition
Social networking is the practice
of expanding the number of one's
business and/or social con...
What is Social Media?
media for social interaction, using
highly accessible and scalable
publishing techniques.
http://en....
2013 social media marketing
industry report
Generating more business exposure
Increased traffic
Improved search rankings
G...
2013 social media marketing
industry report
Generating more business exposure
Increased traffic
Improved search rankings
G...
Paid Owned Earned
Social Media for Business
So you think you want a
Social Media Strategy?
Relationships
Listening
3 Steps
SEARCH LISTEN ENGAGE
SEARCH LISTEN
SEARCH LISTEN ENGAGE
Your Goals
Goals
Possible Goals
Present your portfolio
Get recommendations and reviews
Network where your potential clients are
Find and be...
Listen
SET GOALS
Match Online
Activities to
Goals
Right Tools..
Right Places
Authority
&
Credibility
•Goal
•Audience
•Metrics
•Tactics
4 Step Plan
Social Networks/Discussion
Social Networks/Discussion
Social Networks/Discussion
Social Networks/Discussion
Topshop video
Photo/Images
Photo/Images
Photo/Images
Photo/Images
Video
Video
#ASOSUnbox
Location based Services
575 × 240 - beerpulse.com
Location based Services
Location based Services
Communities and Groups
Other
Scribd for Documents
Slideshare for Presentations
Discussion and brain storm
What type of social
network(s) and
social media would
suit your business?
Network No's
         
15,900
16,500
22,700
B2B
B2B
Business to Business
B2C
B2C
Business to Consumer
H2H
H2H
Human 2 Human
Demographics
What social
networks are
your target
audience using?
Site By Site Basics
Twitter
140 character tweets
Like text broadcast to the world
Include references to other users (@conversations)
Can do pr...
Facebook Basics
Massive Social Network
Great for personal sharing, connecting and interaction
Business Pages free but can ...
Do's and Don'ts of Social Media
7 tips for

Invest in your profile

Recommend People

Ask for Recommendations

Join Groups (Peers and Prospects)

Ask...
7 tips for

Use a Twitter Client (Hootsuite)

Use Twitter Search/Google Realtime search

Follow People

Engage (otherw...
7 tips for

Consider adding friends for Business

Use Business Pages

Link Content (Twitter, Youtube, Blog posts)

Joi...
Do's and Don'ts of Instagram
Do's
- Take regular and consistent photo's
- Use Hashtags
- Follow people
- Engage/comment on other photos/reply to yours
...
Don't
- Over post (one a day is fine)
- Underpost
- Not engage
- Like every photo
- Only share to other networks where app...
Useful Tools
Websites:
Followgram.me – web
interface
Statigr.am – Statistics
Apps
Overgram/Instatext Apps
– add text to ph...
Do's and Don'ts of
Do's
- Create Multiple Boards
- Use interesting Board names and good covers
- Post interesting and relevant images/links
-...
Don't
- Don't Post lots at once spread out
- Don't post randon things
- Don't pin just your own stuff
- Don't stop pinning...
How to build your company brand using
differing platforms?
Pick your platforms, based on:
Your products and services
Your ...
New Customers
Go where your prospects are
Go where your prospects want you to be
Find and be Found
Create Content and Conv...
•Goal
•Audience
•Metrics
•Tactics
4 Step Plan
Get new sales
Follow up
and contact
Ecommerce –
Sales
Attract to
Location/Venue/
Event
Add to CRM
Email List
Legal Issues (Disclaimer*)
- All businesses should have a social media policy
- Staff Behaviour and Guidelines
- Consider ...
LEGAL DISCLAIMER
*This does not
constitute legal advice
and you should seek
qualified legal advice
where appropriate
Wren StudioVideo
What we do?
Outserve provides consultancy to
help businesses get the most from
technology and the web.
123
Philip Oakley
Outserve Limited
http://uk.linkedin.com/in/philoakley
http://about.me/philoakley
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
Introductions to Social Media for Creatives
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Introductions to Social Media for Creatives

  1. 1. Introduction to Social Media (Marketing) for Creatives
  2. 2. @PhilOakley from @OutserveWeb
  3. 3. 3 Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://about.me/philoakley
  4. 4. Introduction to Social Media • How Social Media can help creative businesses. • Do’s and don’ts of Social Media • Site by site basics (Twitter, LinkedIn and Facebook) • Tips on using Social Media • How to build your company brand using differing platforms • Create new customers • Legalities in the use of Social Media
  5. 5. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
  6. 6. What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media
  7. 7. 2013 social media marketing industry report Generating more business exposure Increased traffic Improved search rankings Generated Leads http://www.socialmediaexaminer.com/report/ 89% 78% 62% 64%
  8. 8. 2013 social media marketing industry report Generating more business exposure Increased traffic Improved search rankings Generated Leads http://www.socialmediaexaminer.com/report/ 89% 78% 62% 64%
  9. 9. Paid Owned Earned
  10. 10. Social Media for Business So you think you want a Social Media Strategy?
  11. 11. Relationships
  12. 12. Listening
  13. 13. 3 Steps
  14. 14. SEARCH LISTEN ENGAGE
  15. 15. SEARCH LISTEN
  16. 16. SEARCH LISTEN ENGAGE
  17. 17. Your Goals
  18. 18. Goals
  19. 19. Possible Goals Present your portfolio Get recommendations and reviews Network where your potential clients are Find and be found in a niche Find and be found local Get Feedback Market Research or get feedback Be mobile friendly
  20. 20. Listen
  21. 21. SET GOALS
  22. 22. Match Online Activities to Goals
  23. 23. Right Tools.. Right Places
  24. 24. Authority & Credibility
  25. 25. •Goal •Audience •Metrics •Tactics 4 Step Plan
  26. 26. Social Networks/Discussion
  27. 27. Social Networks/Discussion
  28. 28. Social Networks/Discussion
  29. 29. Social Networks/Discussion
  30. 30. Topshop video
  31. 31. Photo/Images
  32. 32. Photo/Images
  33. 33. Photo/Images
  34. 34. Photo/Images
  35. 35. Video
  36. 36. Video
  37. 37. #ASOSUnbox
  38. 38. Location based Services 575 × 240 - beerpulse.com
  39. 39. Location based Services
  40. 40. Location based Services
  41. 41. Communities and Groups
  42. 42. Other Scribd for Documents Slideshare for Presentations
  43. 43. Discussion and brain storm What type of social network(s) and social media would suit your business?
  44. 44. Network No's           15,900 16,500 22,700
  45. 45. B2B
  46. 46. B2B Business to Business
  47. 47. B2C
  48. 48. B2C Business to Consumer
  49. 49. H2H
  50. 50. H2H Human 2 Human
  51. 51. Demographics
  52. 52. What social networks are your target audience using?
  53. 53. Site By Site Basics
  54. 54. Twitter 140 character tweets Like text broadcast to the world Include references to other users (@conversations) Can do private messages (D philoakley) Hash tags can be used to group conversations
  55. 55. Facebook Basics Massive Social Network Great for personal sharing, connecting and interaction Business Pages free but can be hard to ger engaement Massive advertsing platform Groups for discussion Can use personal profile for networking
  56. 56. Do's and Don'ts of Social Media
  57. 57. 7 tips for  Invest in your profile  Recommend People  Ask for Recommendations  Join Groups (Peers and Prospects)  Ask and Answer questions  Don't link for the sake of it  Link to me - www.linkedin.com/in/philoakley
  58. 58. 7 tips for  Use a Twitter Client (Hootsuite)  Use Twitter Search/Google Realtime search  Follow People  Engage (otherwise don't bother)  Publicise but mix with other content  Link to your blog/site  Think of ways to use (internal/mobile/text)
  59. 59. 7 tips for  Consider adding friends for Business  Use Business Pages  Link Content (Twitter, Youtube, Blog posts)  Join or create a Group  Post engaging content/ask questions/engage  Facebook applications - Slideshare  Advertise on Facebook
  60. 60. Do's and Don'ts of Instagram
  61. 61. Do's - Take regular and consistent photo's - Use Hashtags - Follow people - Engage/comment on other photos/reply to yours - Like other peoples photos - Tag people in shots - Take the best (most interesting picture you can) - Look at other camera Apps to take photos - Share to other social networks to get more follows
  62. 62. Don't - Over post (one a day is fine) - Underpost - Not engage - Like every photo - Only share to other networks where appropriate
  63. 63. Useful Tools Websites: Followgram.me – web interface Statigr.am – Statistics Apps Overgram/Instatext Apps – add text to photos Picframe App -add
  64. 64. Do's and Don'ts of
  65. 65. Do's - Create Multiple Boards - Use interesting Board names and good covers - Post interesting and relevant images/links - Add Pinterest buttons to you website - Always link your pins to original source - Comment on other peoples pins - Use questions on comments to increase engagement
  66. 66. Don't - Don't Post lots at once spread out - Don't post randon things - Don't pin just your own stuff - Don't stop pinning - Don't post to links that will not last a while
  67. 67. How to build your company brand using differing platforms? Pick your platforms, based on: Your products and services Your prospects preferences Your style of business Your style of commuication/interaction
  68. 68. New Customers Go where your prospects are Go where your prospects want you to be Find and be Found Create Content and Conversation Engage
  69. 69. •Goal •Audience •Metrics •Tactics 4 Step Plan
  70. 70. Get new sales Follow up and contact Ecommerce – Sales Attract to Location/Venue/ Event Add to CRM Email List
  71. 71. Legal Issues (Disclaimer*) - All businesses should have a social media policy - Staff Behaviour and Guidelines - Consider Professional bodies and sector legal issues - All normal laws apply e.g. data protection - Policys should empower as well as restrict - Consider the cost of not doing as well as doing? - Consider all social media as Public Domain. - Professional/Private is blurred. - Read T&C's especially when they change
  72. 72. LEGAL DISCLAIMER *This does not constitute legal advice and you should seek qualified legal advice where appropriate
  73. 73. Wren StudioVideo
  74. 74. What we do? Outserve provides consultancy to help businesses get the most from technology and the web.
  75. 75. 123 Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://about.me/philoakley

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