Social MediaCIPD Workshop
Philip OakleyOutserve Limitedhttp://uk.linkedin.com/in/philoakleyhttp://about.me/philoakley                               ...
@PhilOakley    from @OutserveWeb#CIPD #socialmedia     Blog
Social Media should be•Goal Oriented• Trackable•Integrated
2012 social media marketing      industry reportGenerating more business exposure                           85%Increased t...
Search#CIPD
CIPD Groups
Posting Tools
4 Step Plan•Goal•Audience•Metrics•Tactics
Metrics   =Analytics
Superhuman Strengths
60% of companies  will monitor employee socialmedia use by 2015
Social Media Tracking
Sentiment Analysis
Integration
Social CRM Tools
CRM and HR
Social Media should be•Goal Oriented• Trackable•Integrated
7 tips for    Invest in your profile    Recommend/Endorse People    Ask for Recommendations    Join Groups (CIPD/UKITA...
7 tips for    Use a Twitter Client (Hootsuite)    Use Twitter Search    Follow People    Engage    Publicise but mix ...
7 tips for    Dont add friends for Business    Use Business & Fan Pages    Link Content (Twitter, Youtube, Blog posts)...
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
CIPD North Staffordshire and Cheshire Social Media November 2012
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CIPD North Staffordshire and Cheshire Social Media November 2012

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A look at Social Media with the North Staffordshire and Cheshire CIPD branch including analytics, sentiment analysis and integration.

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CIPD North Staffordshire and Cheshire Social Media November 2012

  1. 1. Social MediaCIPD Workshop
  2. 2. Philip OakleyOutserve Limitedhttp://uk.linkedin.com/in/philoakleyhttp://about.me/philoakley 2
  3. 3. @PhilOakley from @OutserveWeb#CIPD #socialmedia Blog
  4. 4. Social Media should be•Goal Oriented• Trackable•Integrated
  5. 5. 2012 social media marketing industry reportGenerating more business exposure 85%Increased traffic 69%Improved search rankings 55%Generated Leads 58% http://www.socialmediaexaminer.com/report/
  6. 6. Search#CIPD
  7. 7. CIPD Groups
  8. 8. Posting Tools
  9. 9. 4 Step Plan•Goal•Audience•Metrics•Tactics
  10. 10. Metrics =Analytics
  11. 11. Superhuman Strengths
  12. 12. 60% of companies will monitor employee socialmedia use by 2015
  13. 13. Social Media Tracking
  14. 14. Sentiment Analysis
  15. 15. Integration
  16. 16. Social CRM Tools
  17. 17. CRM and HR
  18. 18. Social Media should be•Goal Oriented• Trackable•Integrated
  19. 19. 7 tips for Invest in your profile Recommend/Endorse People Ask for Recommendations Join Groups (CIPD/UKITA) Ask and Answer questions Dont link for the sake of it Link to me - www.linkedin.com/in/philoakley
  20. 20. 7 tips for Use a Twitter Client (Hootsuite) Use Twitter Search Follow People Engage Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)
  21. 21. 7 tips for Dont add friends for Business Use Business & Fan Pages Link Content (Twitter, Youtube, Blog posts) Join or create a Group Use Facebook events Facebook applications - Slideshare Advertise on Facebook

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