CIM - Google+  19th February 2013  The Ashley Building    Stoke-on-Trent
gplus.to/outservewebgplus.to/philoakley
Google is No1 in
Search
Smartphones/ Tablets
Online Calendars
Webmail
Mapping
Sat Nav
No1 Browser
Analytics
+You
+You
+You
+You
+You
SOLOMO
SOLOMOSOLOMO
SOLOMOSOCIALLOMO
SOLOMOSOCIALLOCATION - LOCALMO
SOLOMOSOCIALLOCATION - LOCALMOBILE
War
What is Google+
London Fashion Week
Google+A closer lookA closer look
Google+ Profile
Action for Bloggers• Connect Google Plus profile to your blog              <a href="  https://profiles.google.com/your_ID ...
Circles
Events
Pages
Actions• Add your Business to Google Maps• Update all details for Google Local• Ask for/encourage reviews• Add photos inte...
QuickTime™ and a          decompressorare needed to see this picture.
Actions• Can we use Group Video Chat• Would we like to stream live video• Create seminar and webinar content• Have the vid...
The +1 ButtonGoogle Says“+1 helps people discover relevantcontent”“Content recommended by friendsand acquaintances is ofte...
Google Now
QuickTime™ and a          decompressorare needed to see this picture.
The Future
Google Glass
gplus.to/outservewebgplus.to/philoakley
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
Google Plus Talk for the Chartered Institute of Marketing
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Google Plus Talk for the Chartered Institute of Marketing

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Facebook has passed a billion users, Twitter has inspired revolutions and Linkedin has become the de facto standard in online business networking. Is there really room for another social network?

What is Google+?
How will Google+ affect search results?
How can Google+ help businesses and organisations?
How could social mixed with location and mobile make the marketing difference?

With more and more people owning smart phones and tablets, social, location and mobile are key areas in the marketing mix and Google could be in a prime position to be the leader in all of the key areas of online marketing over the next few years.

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Transcript of "Google Plus Talk for the Chartered Institute of Marketing"

  1. 1. CIM - Google+ 19th February 2013 The Ashley Building Stoke-on-Trent
  2. 2. gplus.to/outservewebgplus.to/philoakley
  3. 3. Google is No1 in
  4. 4. Search
  5. 5. Video
  6. 6. Smartphones/ Tablets
  7. 7. Online Calendars
  8. 8. Webmail
  9. 9. Mapping
  10. 10. Sat Nav
  11. 11. No1 Browser
  12. 12. Number 1 in Ads
  13. 13. Analytics
  14. 14. +You
  15. 15. +You
  16. 16. +You
  17. 17. +You
  18. 18. +You
  19. 19. SOLOMO
  20. 20. SOLOMOSOLOMO
  21. 21. SOLOMOSOCIALLOMO
  22. 22. SOLOMOSOCIALLOCATION - LOCALMO
  23. 23. SOLOMOSOCIALLOCATION - LOCALMOBILE
  24. 24. War
  25. 25. What is Google+
  26. 26. London Fashion Week
  27. 27. Google+A closer lookA closer look
  28. 28. Google+ Profile
  29. 29. Action for Bloggers• Connect Google Plus profile to your blog <a href=" https://profiles.google.com/your_ID "rel="me">My Profile</a>
  30. 30. Circles
  31. 31. Events
  32. 32. Pages
  33. 33. Actions• Add your Business to Google Maps• Update all details for Google Local• Ask for/encourage reviews• Add photos internal/external• Link to your website
  34. 34. QuickTime™ and a decompressorare needed to see this picture.
  35. 35. Actions• Can we use Group Video Chat• Would we like to stream live video• Create seminar and webinar content• Have the videos on our youtube channel
  36. 36. The +1 ButtonGoogle Says“+1 helps people discover relevantcontent”“Content recommended by friendsand acquaintances is often morerelevant than content from strangers.”
  37. 37. ActionsIfs Google is important to you?•Add a +1 Button to your site/Blog•Encourage people to +1•Add a Google+ Badge to your site•Or add the ‘Static Badge’
  38. 38. Google Now
  39. 39. QuickTime™ and a decompressorare needed to see this picture.
  40. 40. The Future
  41. 41. Google Glass
  42. 42. Thank You
  43. 43. gplus.to/outservewebgplus.to/philoakley

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