Taken from my talk at SMX Sydney 2013. This presentation discusses how SEOs should be thinking in a post Penguin world. How do you build penguin friendly links?
Today, the objective is not to build <a> tags. Instead, it is more so to build genuine relationships. Int his presentation we cover the evolution of the Penguin update, How Google Penguin works, How to build links moving forward and finally details used Penguin friendly tools.
Even with the release of Penguin 2.0, this information is 100% relevant. Why? Because organic relationships are the key recommendation. Nothing is safer in a post-penguin world than natural relationships. So... How do you build "Links & Relationships in a Post Penguin World?"
License CC Attribution:
If used, please credit Mindshare Sydney & Phillip Ohren (http://phill.co)