Customers don't know what they want quotes

2,271 views
1,874 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,271
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Customers don't know what they want quotes

  1. 1. Customers don‘t know what they want!14.05.2012 (Mo.)
  2. 2. „A lot of times, people dont know what they want until you show it to them.“ Steve Jobs http://en.wikiquote.org/wiki/Steve_Jobs14.05.2012 (Mo.)
  3. 3. „Customers don’t know what they want. It’s very hard to envision the solution you want without actually seeing it.“ Marty Cagan http://www.svpg.com/market-research-capabilities-and-limitations/14.05.2012 (Mo.)
  4. 4. „The critical failing of user interviews is that you’re asking people to either remember past use or speculate on future use of a system.“ Jakob Nielsen "the guru of Web page usability" (The New York Times). http://www.useit.com/alertbox/interviews.html14.05.2012 (Mo.)
  5. 5. „[The assumption that a] reasonably well-defined set of requirements exists, if we only take the time to understand them, is wrong.“ Dean Leffingwell Buch „Scaling Software Agility“, Seite 17-2714.05.2012 (Mo.)
  6. 6. „Customers don’t know what’s possible. Most have no idea about the enabling technologies involved.“ Marty Cagan http://www.svpg.com/market-research-capabilities-and-limitations/14.05.2012 (Mo.)
  7. 7. „You cant just ask customers what they want and then try to give that to them. By the time you get it built, theyll want something new.“ Steve Jobs http://en.wikiquote.org/wiki/Steve_Jobs14.05.2012 (Mo.)
  8. 8. and so it goes: „80% of software features are never used.“ While surprising to some, the study confirmed what many had long suspected: companies regularly build features that their customers seldom or never use, and most of the value of the software comes Quelle: XP2002, Jim Johnson, Standish group chairman. http://pragprog.com/magazines/2011-02/way-of-the-agile-warrior from a really small subset of features.“14.05.2012 (Mo.)
  9. 9. Want more? UX Myth #21: people can tell you what they want. 13 weitere Beispiele. http://uxmyths.com/post/746610684/myth-21-people-can-tell-you-what-they-want14.05.2012 (Mo.)

×