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Customers don't know what they want quotes



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  • 1. Customers don‘t know what they want!14.05.2012 (Mo.)
  • 2. „A lot of times, people dont know what they want until you show it to them.“ Steve Jobs (Mo.)
  • 3. „Customers don’t know what they want. It’s very hard to envision the solution you want without actually seeing it.“ Marty Cagan (Mo.)
  • 4. „The critical failing of user interviews is that you’re asking people to either remember past use or speculate on future use of a system.“ Jakob Nielsen "the guru of Web page usability" (The New York Times). (Mo.)
  • 5. „[The assumption that a] reasonably well-defined set of requirements exists, if we only take the time to understand them, is wrong.“ Dean Leffingwell Buch „Scaling Software Agility“, Seite 17-2714.05.2012 (Mo.)
  • 6. „Customers don’t know what’s possible. Most have no idea about the enabling technologies involved.“ Marty Cagan (Mo.)
  • 7. „You cant just ask customers what they want and then try to give that to them. By the time you get it built, theyll want something new.“ Steve Jobs (Mo.)
  • 8. and so it goes: „80% of software features are never used.“ While surprising to some, the study confirmed what many had long suspected: companies regularly build features that their customers seldom or never use, and most of the value of the software comes Quelle: XP2002, Jim Johnson, Standish group chairman. from a really small subset of features.“14.05.2012 (Mo.)
  • 9. Want more? UX Myth #21: people can tell you what they want. 13 weitere Beispiele. (Mo.)