Your SlideShare is downloading. ×
  • Like
Customers don't know what they want quotes
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Customers don't know what they want quotes

  • 1,398 views
Published

 

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,398
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Customers don‘t know what they want!14.05.2012 (Mo.)
  • 2. „A lot of times, people dont know what they want until you show it to them.“ Steve Jobs http://en.wikiquote.org/wiki/Steve_Jobs14.05.2012 (Mo.)
  • 3. „Customers don’t know what they want. It’s very hard to envision the solution you want without actually seeing it.“ Marty Cagan http://www.svpg.com/market-research-capabilities-and-limitations/14.05.2012 (Mo.)
  • 4. „The critical failing of user interviews is that you’re asking people to either remember past use or speculate on future use of a system.“ Jakob Nielsen "the guru of Web page usability" (The New York Times). http://www.useit.com/alertbox/interviews.html14.05.2012 (Mo.)
  • 5. „[The assumption that a] reasonably well-defined set of requirements exists, if we only take the time to understand them, is wrong.“ Dean Leffingwell Buch „Scaling Software Agility“, Seite 17-2714.05.2012 (Mo.)
  • 6. „Customers don’t know what’s possible. Most have no idea about the enabling technologies involved.“ Marty Cagan http://www.svpg.com/market-research-capabilities-and-limitations/14.05.2012 (Mo.)
  • 7. „You cant just ask customers what they want and then try to give that to them. By the time you get it built, theyll want something new.“ Steve Jobs http://en.wikiquote.org/wiki/Steve_Jobs14.05.2012 (Mo.)
  • 8. and so it goes: „80% of software features are never used.“ While surprising to some, the study confirmed what many had long suspected: companies regularly build features that their customers seldom or never use, and most of the value of the software comes Quelle: XP2002, Jim Johnson, Standish group chairman. http://pragprog.com/magazines/2011-02/way-of-the-agile-warrior from a really small subset of features.“14.05.2012 (Mo.)
  • 9. Want more? UX Myth #21: people can tell you what they want. 13 weitere Beispiele. http://uxmyths.com/post/746610684/myth-21-people-can-tell-you-what-they-want14.05.2012 (Mo.)