RIGHT EXPERIENCE
RIGHT PEOPLE
RIGHT EXPERIENCE
RIGHT PEOPLE
What We Think Of
What Real People Think Of
Experience was first
TECHNOLOGY
≠
EXPERIENCE
Experience was first
INTERFACE
≠
EXPERIENCE
Experience was first
INTERFACE
PROPERTIES
≠
EXPERIENCE
QUALITIES
Experiential qualities must be
distinguished from the
properties of objects. They are
intuited and not subject to error
or...
QUALIA
COLORS
TASTES
PAIN
Features
Attributes
Know
Specs Sense Feel
PROPERTIES QUALIA
QUALIA?
QUALIA!
luck newness
skill
confidence
distraction
uncertainty
insecurity
interference
mood
environment
inability
ignorance
motivat...
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
str...
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
str...
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
str...
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familia...
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familia...
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
str...
RIGHT EXPERIENCE
RIGHT PEOPLE
Capability
What do you need
to be good at?
How good?
Visual Design User Research
Interaction Design Motion Design
Usability Research
Information Architecture
sthetics: type, color, line, shape, sound asset creation Motion principle/guideline creation, compliance, validation globa...
Skill Name
Color, line,
shape
Latent need
identification
Brand
integration
Non-code
prototyping
Skill Name Current Level Desired Level Priority
Color, line,
shape
Latent need
identification
Brand
integration
Non-code
p...
Skill Name Current Level
(1 – 5)
Desired Level
(1 – 5)
Priority
(1 – 5)
Gap
Color, line,
shape
3 5 5 10
Latent need
identi...
Strategic Action
Can I accomplish the
right experience?
In what areas do I
need help?
How important is it
to get help?
Wha...
Good luck!
Phillip Hunter
Microsoft
phunter@microsoft.com
@designoutloud
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
Right Experience, Right People - ConveyUX 2014
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Right Experience, Right People - ConveyUX 2014

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  • Dining out story
  • Experience profile assessmentSemantic differential
  • From the context, to fulfill the goals, what do we need to be capable of?
  • Realized we needed to re-assess how ready we are for the future
  • You come up with your own list
  • Fill it out.
  • Here’s what you want to capture: what you need to be able to do, how good are you, how good do you need to be, and how important the skill is
  • How to think about applying findings
  • Right Experience, Right People - ConveyUX 2014

    1. 1. RIGHT EXPERIENCE RIGHT PEOPLE
    2. 2. RIGHT EXPERIENCE RIGHT PEOPLE
    3. 3. What We Think Of
    4. 4. What Real People Think Of
    5. 5. Experience was first TECHNOLOGY ≠ EXPERIENCE
    6. 6. Experience was first INTERFACE ≠ EXPERIENCE
    7. 7. Experience was first INTERFACE PROPERTIES ≠ EXPERIENCE QUALITIES
    8. 8. Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment. CI Lewis
    9. 9. QUALIA
    10. 10. COLORS
    11. 11. TASTES
    12. 12. PAIN
    13. 13. Features Attributes Know Specs Sense Feel PROPERTIES QUALIA
    14. 14. QUALIA?
    15. 15. QUALIA!
    16. 16. luck newness skill confidence distraction uncertainty insecurity interference mood environment inability ignorance motivation misunderstanding time apathy previous experience engagement distaste clarity of choice priority / urgencyQUALIA!
    17. 17. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
    18. 18. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
    19. 19. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
    20. 20. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment clear understanding negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
    21. 21. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment clear understanding negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
    22. 22. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
    23. 23. RIGHT EXPERIENCE RIGHT PEOPLE
    24. 24. Capability What do you need to be good at? How good?
    25. 25. Visual Design User Research Interaction Design Motion Design Usability Research Information Architecture
    26. 26. sthetics: type, color, line, shape, sound asset creation Motion principle/guideline creation, compliance, validation global design branding branding mpliance creative direction brand strategy for visual identityframeworks for visual design language brand/product positioning layout & mposition information architecture content de interaction design NUI and multimodal navigation and command universal designmu annel design cross-product design conceptual design & modeling Persona development exploration of design options question definitionidentify relevant tcomes and necessary data methodology selection and tradeoffs emergent methods method development data analysis report writing communication and catalyst for action data synthesis latent need identification insight triangulation storytelling sketching prototyping techniques modeling Iteration generation and refinement creative production problem-solving use and cre am processes and methodologies measurement and metrics competitive differentiation process contribution and improvement tool contribution an provement integration with team processes and tools continuous iterative improvement insight generation product design service design effective meetings stakeholder selection and management managing interpersonal style differencesworking across organizational boundaries transparency communication strategy team dynamics role model coaching succession planning pride in work personal accountability abstraction from personal experience engineering system mechanismsidentify issues resolve, escalate, or find owners for issues describe discoveries om behavior or observation identify latent needs and new product/service priorities integrate expected new usage patterns address experience and behavioral ributes address attitude and emotional attributes describe opportunities relative to competition / trends identify opportunities relative to competition nds create action plan relative to immediate needs create action plan consistent with future needs contribute to product strategy contribute to cross-product oss-org strategy employ divergent thinking to influence engineering peers apply work across engineering lifecycle contribute to go-to-market campaig d messaging develop formative, generative, naturalistic research propose and create consensus for needed human and product centered approach def ccess criteria and needed deliverables against multiple research objectives innovate new research approaches formulate systematic multi-stage approach adapt research program to respond to organizational need reduce data to form actionable outcomes enable problem identification apply data ea finding, problem finding, and problem definition synthesize data for idea finding, problem finding, and problem definition create compelling data summaries deliver compelling research artifacts create compelling communication via emotional connection to user and context convey real user stories create com derstanding of usage, reaction, feedback, or needs predict usage and customer reaction contribute real customer stories, insights, and data for go to market orts inspire new thinking by leveraging expressed needs inspire new thinking by leveraging latent needs propose and guide solutions throughout cycle app propriate business domain knowledgedefine measurable conditions for success create measurable conditions for success build consensus for success finitions align success definitions to goals or org definitions create alignment of success definitions to goals or org definitionsintegrate success definitions o design research process create integration of success definitions into design research process leverage insight on needs to inspire new thinking and proaches create insight on needs to inspire new thinking and approaches propose and guide solutions align solutions within or across product areas / scena create alignment of solutions across product areas / scenarios discover and understand root causes to experience issues iterate analyses and erpretation of data to discover superior solutions create and direct analyses and interpretation of data to discover superior solutions tune designs based ntinuous iteration tune research approaches to address changing needs provide data and research artifacts that validate success outcomes create and ect research processes to provide data and research artifacts that validate success outcomes Design for non-US markets Specific tool expertise (Visual Studio dobe, etc.) Full range of analog & digital prototyping business model and execution considerations Microsoft Design Principles Microsoft Design nguage Application Windows 8 and Windows Phone Competing OS expertise HTML/CSS/Javascript multidevice, responsive design native apps v. brow data visualization and interaction design sensors and other small devices problem discovery build, measure, learn (Lean Startup / Lean UX) facilitation
    27. 27. Skill Name Color, line, shape Latent need identification Brand integration Non-code prototyping
    28. 28. Skill Name Current Level Desired Level Priority Color, line, shape Latent need identification Brand integration Non-code prototyping
    29. 29. Skill Name Current Level (1 – 5) Desired Level (1 – 5) Priority (1 – 5) Gap Color, line, shape 3 5 5 10 Latent need identification 2 2 1 0 Brand integration 5 3 3 0 Non-code prototyping 1 4 5 15
    30. 30. Strategic Action Can I accomplish the right experience? In what areas do I need help? How important is it to get help? What kind of help?
    31. 31. Good luck! Phillip Hunter Microsoft phunter@microsoft.com @designoutloud

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