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Online Campaigning 101
 

Online Campaigning 101

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Delivered to the staff of Greenpeace Canada at the November 2006 campaigns retreat. Co-presenter Eric Squair.

Delivered to the staff of Greenpeace Canada at the November 2006 campaigns retreat. Co-presenter Eric Squair.

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    Online Campaigning 101 Online Campaigning 101 Presentation Transcript

    • Online campaigning 101 Online campaigning 101 Presented by Eric Squair & Phillip Smith
    • Online campaigning 101 The Internet is transforming the face of activism
    • Online campaigning 101 Every campaigner must struggle with this evolution
    • Online campaigning 101 As a campaigner, you’re struggling to do more with less
    • Online campaigning 101 Low-cost, exponential, growth is possible with technology
    • Online campaigning 101 Use the Web to grow your campaigns quickly, and on a budget
    • Online campaigning 101
    • Online campaigning 101 Internet communication is unique
    • Online campaigning 101
    • Online campaigning 101 Internet communication is unique Writing for the Web
    • Online campaigning 101 Internet communication is unique » Writing for the Web Style
    • Online campaigning 101 Internet communication is unique » Writing for the Web Reverse pyramid Main point Details Details Details
    • Online campaigning 101 Internet communication is unique » Writing for the Web The three P’s
    • Online campaigning 101
    • Online campaigning 101 Internet communication is unique It’s not paper: use it differently
    • Online campaigning 101 Internet communication is unique » It’s not paper Above the fold
    • Online campaigning 101 Internet communication is unique » It’s not paper Write to be scanned
    • Online campaigning 101 Internet communication is unique » It’s not paper Headlines and subject lines
    • Online campaigning 101
    • Online campaigning 101 Internet communication is unique Use your voice
    • Online campaigning 101 Internet communication is unique » Use your voice Personal and informal
    • Online campaigning 101 Internet communication is unique » Use your voice Keep it simple silly.
    • Online campaigning 101 Internet communication is unique » Use your voice A picture is worth a 1000 words
    • Online campaigning 101
    • Online campaigning 101 Logic extends to the Web too
    • Online campaigning 101
    • Online campaigning 101 Logic extends to the Web too Define your audience
    • Online campaigning 101 Logic extends to the Web too Figure out what is important
    • Online campaigning 101 Logic extends to the Web too Prioritize the common interest
    • Online campaigning 101
    • Online campaigning 101 The ladder of engagement
    • Online campaigning 101
    • Online campaigning 101 The ladder of engagement Explain why taking action is important
    • Online campaigning 101 The ladder of engagement Define the rungs of your ladder in advance
    • Online campaigning 101 The ladder of engagement What you need, when you need it
    • Online campaigning 101
    • Online campaigning 101 Getting the basics in place BEFORE you get fancy
    • Online campaigning 101
    • Online campaigning 101 The basics in place » What tools are needed Determine what online campaign tools are needed
    • Online campaigning 101 The basics in place » What tools are needed E-mail capabilities, sms, and a communications plan
    • Online campaigning 101 The basics in place » What tools are needed Publishing: blogs, galleries, and more
    • Online campaigning 101 The basics in place » What tools are needed Local groups and social networks
    • Online campaigning 101
    • Online campaigning 101 The basics in place Develop a sustainability plan
    • Online campaigning 101 The basics in place » A sustainability plan Who’s going to update the site?
    • Online campaigning 101 The basics in place » A sustainability plan Send the e-mails?
    • Online campaigning 101 The basics in place » A sustainability plan Fix problems when they occur (unexpectedly)
    • Online campaigning 101
    • Online campaigning 101 The basics in place Most importantly: breath life into it!
    • Online campaigning 101 The basics in place » Breath life into it Cultural metaphors and artifacts
    • Online campaigning 101 The basics in place » Breath life into it The viral seed
    • Online campaigning 101 The basics in place » Breath life into it The campaign is the brand
    • Online campaigning 101
    • Online campaigning 101
    • Online campaigning 101
    • Online campaigning 101
    • Online campaigning 101 Will you be able to use the Internet effectively to create change?
    • Online campaigning 101 So much change is needed, and there’s so little time
    • Online campaigning 101 Use the Web to grow your campaigns quickly, and on a budget
    • Online campaigning 101 Build engagement with an integrated approach
    • Online campaigning 101 The Internet: double your outputs in half the time
    • Online campaigning 101 Online campaigning 101 Presented by Eric Squair & Phillip Smith