Online campaigning 101
Online campaigning 101
Presented by
Eric Squair & Phillip Smith

Online campaigning 101
The Internet is transforming
the face of activism

Online campaigning 101
Every campaigner must struggle
with this evolution

Online campaigning 101
As a campaigner, you’re
struggling to do more with less

Online campaigning 101
Low-cost, exponential, growth
is possible with technology

Online campaigning 101
Use the Web to grow your
campaigns quickly, and on a
budget

Online campaigning 101

Online campaigning 101
Internet communication is
unique

Online campaigning 101

Online campaigning 101
Internet communication is unique
Writing for the Web

Online campaigning 101
Internet communication is unique » Writing for the Web
Style

Online campaigning 101
Internet communication is unique » Writing for the Web
Reverse pyramid
Main point
Details
Details
Details

Online campaigning 101
Internet communication is unique » Writing for the Web
The three P’s

Online campaigning 101

Online campaigning 101
Internet communication is unique
It’s not paper: use it differently

Online campaigning 101
Internet communication is unique » It’s not paper
Above the fold

Online campaigning 101
Internet communication is unique » It’s not paper
Write to be scanned

Online campaigning 101
Internet communication is unique » It’s not paper
Headlines and subject lines

Online campaigning 101

Online campaigning 101
Internet communication is unique
Use your voice

Online campaigning 101
Internet communication is unique » Use your voice
Personal and informal

Online campaigning 101
Internet communication is unique » Use your voice
Keep it simple silly.

Online campaigning 101
Internet communication is unique » Use your voice
A picture is worth a 1000 words

Online campaigning 101

Online campaigning 101
Logic extends to the Web too

Online campaigning 101

Online campaigning 101
Logic extends to the Web too
Define your audience

Online campaigning 101
Logic extends to the Web too
Figure out what is important

Online campaigning 101
Logic extends to the Web too
Prioritize the common interest

Online campaigning 101

Online campaigning 101
The ladder of engagement

Online campaigning 101

Online campaigning 101
The ladder of engagement
Explain why taking action is
important

Online campaigning 101
The ladder of engagement
Define the rungs of your ladder
in advance

Online campaigning 101
The ladder of engagement
What you need,
when you need it

Online campaigning 101

Online campaigning 101
Getting the basics in place
BEFORE you get fancy

Online campaigning 101

Online campaigning 101
The basics in place » What tools are needed
Determine what online
campaign tools are needed

Online campaigning 101
The basics in place » What tools are needed
E-mail capabilities, sms, and a
communications plan

Online campaigning 101
The basics in place » What tools are needed
Publishing: blogs, galleries, and
more

Online campaigning 101
The basics in place » What tools are needed
Local groups and social
networks

Online campaigning 101

Online campaigning 101
The basics in place
Develop a sustainability plan

Online campaigning 101
The basics in place » A sustainability plan
Who’s going to update the site?

Online campaigning 101
The basics in place » A sustainability plan
Send the e-mails?

Online campaigning 101
The basics in place » A sustainability plan
Fix problems when they occur
(unexpectedly)

Online campaigning 101

Online campaigning 101
The basics in place
Most importantly: breath life
into it!

Online campaigning 101
The basics in place » Breath life into it
Cultural metaphors and
artifacts

Online campaigning 101
The basics in place » Breath life into it
The viral seed

Online campaigning 101
The basics in place » Breath life into it
The campaign is the brand

Online campaigning 101

Online campaigning 101

Online campaigning 101

Online campaigning 101

Online campaigning 101
Will you be able to use the
Internet effectively to create
change?

Online campaigning 101
So much change is needed, and
there’s so little time

Online campaigning 101
Use the Web to grow your
campaigns quickly, and on a
budget

Online campaigning 101
Build engagement with an
integrated approach

Online campaigning 101
The Internet: double your
outputs in half the time

Online campaigning 101
Online campaigning 101
Presented by
Eric Squair & Phillip Smith