Mashing the Vote
Using the Web to build grassroots action
Phillip Smith, Community Bandwidth
Mark Greenspan, Habitat New Media Lab

1. Introductions (10 minutes)
2. Dotversity (5 minutes)
3. Pillars of Web 2.0 (10 minutes)
4. Examples (15 minutes)
5. Small group work (10 minutes)
6. Report back (10 minutes)

• Techies, geeks, programmers, etc.
• Designers, UI, IA, etc.
• Strategists, campaigners, etc.
• Biz dev, VC, operations, finance
• Onlooker, blogger, press, comms
• Educator, lawyer, politician, etc.

What are the
principles and
tools of Web 2.0?

• Narrowcast • Distributed
• Many-to-many • Networked
• Bottom up • User-centric
• Organic

1. The Web As Platform
2. Harnessing Collective Intelligence
3. Data is the next Intel Inside
4. End of Software Release Cycles
5. Lightweight programming models
6. Above the Level of a Single Device
7. Rich User Experiences

1. The Long Tail
2. Data is the Next Intel Inside
3. Users Add Value
4. Network Effects by Default
5. Some Rights Reserved.
6. The Perpetual Beta
7. Cooperate, Don't Control
8. Above the Level of a Single Device

• Folksonomy, tagging
• Blogging, participation
• Gmaps, AJAX
• Identity, trust, personal brands
• Standards/services: APIs, RSS, etc.
• Group editable pages, wikis, comments
• Exposing user data, emergence
• Creative Commons, GPL, F/LOSS

Using the Web to build
grassroots action: examples

The Long Tail

The Long Tail

Data is the Next Intel Inside

Data is the Next Intel Inside

Users Add Value

Users Add Value

Network Effects by Default

Network Effects by Default

Some Rights Reserved

The Perpetual Beta

The Perpetual Beta

The Perpetual Beta

Cooperate, Don’t Control

Software Above the Level of
a Single Device

• Folksonomy, tagging
• Blogging, participation
• Gmaps, AJAX
• Identity, trust, personal brands
• Standards/services: APIs, RSS, etc.
• Group editable pages, wikis, comments
• Exposing user data, emergence
• Creative Commons, GPL, F/LOSS

1. The Long Tail
2. Data is the Next Intel Inside
3. Users Add Value
4. Network Effects by Default
5. Some Rights Reserved.
6. The Perpetual Beta
7. Cooperate, Don't Control
8. Above the Level of a Single Device

What are your ideas?

Mashing the Vote
Using the Web to build grassroots action
Phillip Smith, Community Bandwidth
Mark Greenspan, Habitat New Media Lab