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Extending program logic to the  Web
 

Extending program logic to the Web

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Delivered numerous times over the years. Introduction to a "Web logic model" approach to strategy that was developed by Phillip Smith.

Delivered numerous times over the years. Introduction to a "Web logic model" approach to strategy that was developed by Phillip Smith.

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    Extending program logic to the  Web Extending program logic to the Web Presentation Transcript

    • Extending program logic to the Web Phillip Smith, Simplifier of Technology Community Bandwidth http://communitybandwidth.ca
    • Why would anyone trust that guy? • 11 years of experience working as a new media producer • Founded/co-founded three successful businesses • Produced/co-produced over 100 projects for clients in Canada, the US, and the UK
    • What did I learn in 11 years?
    • Extend program logic to the Web!
    • A logic model is a tool for evidence-based storytelling
    • • Road map • Mental model • Framework for action • Program theory • Rationale • Theory of change
    • • Purpose or mission • Context or conditions • Inputs or resources • Activities or interventions • Outputs, measurements, indicators • Effects, results, outcomes, impacts
    • Guides all investments toward measurable and important outcomes
    • Makes it easier for people to complete their tasks and for orgnaizations to prioritize what tasks result in measureable and important outcomes.
    • Answers the question: WHY ARE WE ONLINE?
    • New Expectations
    • The Web is evolving
    • The bigger question: WHAT DOES “BEING ONLINE” MEAN IN 2006?
    • Investing strategically in the Web
    • Organization-centric view • About us • Our programs • Our staff • Our funders • Our supporters • Our contact information
    • User-centric view • Find out what we do • Make an appointment • Ask a question • Make a donations to support our work • Attend an event • Take action • Etc.
    • The logic model outcomes feed into the Web logic model
    • Task analysis and prioritization User types: 1. People you have contact with 2. People you have not had contact with 3. Staff
    • Task analysis and prioritization … cont’d • Why are they visiting? How did they get to the site? • What do they want to do? What’s their desired outcome? • What do we want them to do? What outcomes would move toward our organizations objectives • How can these outcomes be measures? What are the indicators?
    • Information design
    • Case study …and how campaigns use the logic model
    • Kleercut outcomes to date: • 1000 new activists/month for 20 straight months • Over 150,000 messages sent to K-C • Nation Day of Action (media attention) • Ad placed in the New York Times • Shareholder resolution introduced
    • Extending program logic to the Web Phillip Smith, Simplifier of Technology Community Bandwidth http://communitybandwidth.ca