• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Digital Editions and more
 

Digital Editions and more

on

  • 625 views

Presentation delivered for Magazines Canada Web Weekend workshops across Canada in 2008. Toronto, Calgary, Halifax, and Vancouver.

Presentation delivered for Magazines Canada Web Weekend workshops across Canada in 2008. Toronto, Calgary, Halifax, and Vancouver.

Statistics

Views

Total Views
625
Views on SlideShare
616
Embed Views
9

Actions

Likes
1
Downloads
0
Comments
0

2 Embeds 9

http://www.slideshare.net 6
http://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Digital Editions and more Digital Editions and more Presentation Transcript

    • Digital Editions and more! Presented by Phillip Smith www.comunitybandwidth.ca
    • It’s still about strategy (and ROI!) • • Content is fluid: re-purpose like crazy • The future is online: get to work! • Finding talent is critical: where to look
    • But first…. WTF is a “Digital Edition”
    • Nxtbook
    • Exact Editions
    • FluidBook
    • Zinio
    • Texterity
    • So, what do they cost? • Set-up fees vary ($750 - 2000) • Per issue / per page fees • Per subscriber fees • Monthly hosting fees • Annual fees
    • How about something serious now? (Or at least more interesting!)
    • …to THIS
    • …to THIS
    • Or … from Grist “magazine”
    • To Grist.org
    • And, from a static site
    • To one that the Editor / Publisher can manage
    • … it’s as simple as logging-in
    • Clicking the edit link
    • And editing the page
    • He can also review the site traffic and referrers
    • Create HTML e-mails
    • And view the results of the campaigns
    • New Internationalist is another example
    • Darfur landing page
    • Workspace
    • Edit
    • Element-by-elemnt
    • Lots of flexibility
    • It’s still about strategy (and ROI!)
    • Back to Darfur
    • Paid search ads drive traffic
    • To a landing page
    • We bid for that traffic
    • And track each conversion
    • Expires campaign: 25 for $25
    • Feedback is instant
    • It’s about driving the cost of relationships down… • Up to $50 in print scenarios • Up to $20 in mixed scenarios • Only $1 in online only scenarios
    • Content is fluid: re-purpose like crazy
    • Good ideas are more important than good execution
    • The future is online: get to work!
    • • Again… just imagine what you could do by simply investing the cost of one issue of your magazine • If you had to choose to produce that one extra issue a year, or explore new opportunities online -- what would your choice be?
    • Finding talent is critical: where to look
    • Finding talent is critical: where to look • Focus on commitment & fit first • Then passion for learning • Then interest in technology
    • Digital Editions and more Presented by Phillip Smith www.comunitybandwidth.ca