Digital Editions and more

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Presentation delivered for Magazines Canada Web Weekend workshops across Canada in 2008. Toronto, Calgary, Halifax, and Vancouver.

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Digital Editions and more

  1. 1. Digital Editions and more! Presented by Phillip Smith www.comunitybandwidth.ca
  2. 2. It’s still about strategy (and ROI!) • • Content is fluid: re-purpose like crazy • The future is online: get to work! • Finding talent is critical: where to look
  3. 3. But first…. WTF is a “Digital Edition”
  4. 4. Nxtbook
  5. 5. Exact Editions
  6. 6. FluidBook
  7. 7. Zinio
  8. 8. Texterity
  9. 9. So, what do they cost? • Set-up fees vary ($750 - 2000) • Per issue / per page fees • Per subscriber fees • Monthly hosting fees • Annual fees
  10. 10. How about something serious now? (Or at least more interesting!)
  11. 11. …to THIS
  12. 12. …to THIS
  13. 13. Or … from Grist “magazine”
  14. 14. To Grist.org
  15. 15. And, from a static site
  16. 16. To one that the Editor / Publisher can manage
  17. 17. … it’s as simple as logging-in
  18. 18. Clicking the edit link
  19. 19. And editing the page
  20. 20. He can also review the site traffic and referrers
  21. 21. Create HTML e-mails
  22. 22. And view the results of the campaigns
  23. 23. New Internationalist is another example
  24. 24. Darfur landing page
  25. 25. Workspace
  26. 26. Edit
  27. 27. Element-by-elemnt
  28. 28. Lots of flexibility
  29. 29. It’s still about strategy (and ROI!)
  30. 30. Back to Darfur
  31. 31. Paid search ads drive traffic
  32. 32. To a landing page
  33. 33. We bid for that traffic
  34. 34. And track each conversion
  35. 35. Expires campaign: 25 for $25
  36. 36. Feedback is instant
  37. 37. It’s about driving the cost of relationships down… • Up to $50 in print scenarios • Up to $20 in mixed scenarios • Only $1 in online only scenarios
  38. 38. Content is fluid: re-purpose like crazy
  39. 39. Good ideas are more important than good execution
  40. 40. The future is online: get to work!
  41. 41. • Again… just imagine what you could do by simply investing the cost of one issue of your magazine • If you had to choose to produce that one extra issue a year, or explore new opportunities online -- what would your choice be?
  42. 42. Finding talent is critical: where to look
  43. 43. Finding talent is critical: where to look • Focus on commitment & fit first • Then passion for learning • Then interest in technology
  44. 44. Digital Editions and more Presented by Phillip Smith www.comunitybandwidth.ca

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