43 Campaigns

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Delivered to the Greenpeace Canada staff for a November 2005 campaign planning session.

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43 Campaigns

  1. 1. 43 campaigns Presented by Phillip Smith to Greenpeace Canada on October 14th, 2005
  2. 2. You
  3. 3. About online campaigns
  4. 4. How can I make that inspirational?
  5. 5. Well... I could talk about some campaigns I’ve helped out with
  6. 6. Billionaires for Bush
  7. 7. B4B photo
  8. 8. B4B photo
  9. 9. Signs
  10. 10. Merchandise
  11. 11. Radio Ads
  12. 12. The beginning... •Officially launched January 2004 •Had an initial budget of $1000 •Two chapters
  13. 13. By November 2004 •A dynamic network of 100 on-the-ground chapters •An online community of 10,000+ activists •Over 250 major media mentions •Raised a campaign budget of $200,000 USD
  14. 14. Richard
  15. 15. Me
  16. 16. Online campaigning today
  17. 17. Online campaigning today
  18. 18. Online campaigning tomorrow
  19. 19. Tomorrow?
  20. 20. Traditional campaigns
  21. 21. Castle image
  22. 22. I’ve often thought they could be more like a Bazaar...
  23. 23. Castle image
  24. 24. Broadcast
  25. 25. 1 to many
  26. 26. Top down
  27. 27. Planned & implemented
  28. 28. I’ve often thought they could be more like a Bazaar...
  29. 29. Narrowcast
  30. 30. Many-to-many
  31. 31. Bottom-up
  32. 32. Organic
  33. 33. Traditional online campaigning
  34. 34. Online campaigning 1.0
  35. 35. But... the Web is still evolving!
  36. 36. Gmail
  37. 37. Gmaps
  38. 38. Gtalk
  39. 39. Flickr
  40. 40. Del.icio.us
  41. 41. Web 2.0
  42. 42. Distributed Networked User-centric
  43. 43. So... How does this impact online campaigning?
  44. 44. New tools
  45. 45. New communities
  46. 46. New activities
  47. 47. Radio to TV to Internet
  48. 48. + not vs.
  49. 49. What is this shift called?
  50. 50. Some folks call it
  51. 51. Mass networking
  52. 52. Network-centric advocacy
  53. 53. Open-source campaigning
  54. 54. Online Campaigning 2.0
  55. 55. Kleercut.net = 1.0
  56. 56. Kleercut.net + Flickr.com
  57. 57. = Online campaigning 1.5
  58. 58. Online campaigning 2.0
  59. 59. Puts the user in the middle
  60. 60. Or... connects into the larger network
  61. 61. What does it look like?
  62. 62. Once upon a time...
  63. 63. 31 days + 12 months = 43 folders
  64. 64. 43folders.com
  65. 65. 43things.com
  66. 66. 43people.com
  67. 67. 43places.com
  68. 68. And to thousands of other people who want to Get Things Done, know each other, or visit new places.
  69. 69. Online campaigning 2.0
  70. 70. Part of a network of tools, communities, and activities
  71. 71. Tools like...
  72. 72. Upcoming.org
  73. 73. Fundable.org
  74. 74. http://www.wordofblog .net/index.php
  75. 75. http://moport.org/
  76. 76. http://www.conversate. org/
  77. 77. Search the future
  78. 78. Forward Track
  79. 79. Communities like
  80. 80. http://www.bbc.co.uk/d na/actionnetwork/
  81. 81. Tribe.net
  82. 82. MySpace.com
  83. 83. Friendster.com
  84. 84. Lavalife, Nerve, Act4Love, etc.
  85. 85. Blogsphere (e.g., Treehugger, Worldchanging)
  86. 86. Activities like
  87. 87. http://www.notapatheti c.com/
  88. 88. http://www.placeopedia .com/
  89. 89. http://www.yourhistory here.com/
  90. 90. http://www.delocator.net and http://www.delocator.ca/
  91. 91. What might an online campaign 2.0 look like?
  92. 92. That’s for you to decide
  93. 93. 43campaigns
  94. 94. 43 campaigns Presented by Phillip Smith to Greenpeace Canada on October 14th, 2005 Presentation style heavily influenced by Dick Hardt and Lawrence Lessig
  95. 95. Some recent campaigns that I like:
  96. 96. Numa Numa!

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