Mobile Monday, Paris
September 4th, 2006
A History of Success and Innovation
1951 The company moved to Tokyo, and Service Games of Japan (also
known as SEGA) was officially registered, initially to provid coin-op
machines to U.S. military stations in Japan.
1983 SEGA’s first consumer video game console produced: SG 1000
1986 Sega Enterprises was bought by a partnership between Sega
Enterprises Japanese management and CSK, forming Sega
Enterprises Ltd., a Japan-based company.
1989 Sega's new home console - the Genesis - is launched.
1990 Game Gear - Sega's handheld console, which went up against the
Game Boy - is released.
1991 Sonic the Hedgehog is born and becomes Sega's new mascot when
sales of the first game in the series go through the roof.
1995 Sega launches the Saturn a few weeks before Sony launches its main
rival, the PlayStation.
Sega Rally Championship and Virtua Fighter become instant hits.
1996 Sega launches Sega Saturn Net Link, an online console gaming
1999 Sega releases the Dreamcast. Launch games Sonic Adventure, Sega
Rally 2, and Virtua Fighter 3.
2003 Relaunched as purely a software publisher.
2004 SEGA / Sammy merger.
SEGA’s Global network
• Since 2004, SEGA and Sammy formed SEGA SAMMY HOLDINGS
• This new start, as the SEGA SAMMY Group, will further our leading position as
a global entertainment company, by uniting corporate resources and maximising
our corporate values. This sees the merger of two of Japan’s most prominent
SEGA – video game leaders
SAMMY – pachislot and pachinko domination
FY’05 Combined Sales of SEGA & Sammy
Revenue: $4.7 Billion
Net Profit: $470 Million
Market Capital: $10 billion
(as of 2nd Sept 2005)
SEGA Mobile on the globe
created in 2005
•5 games so far
•SEGA Mobile created in 2001
SEGA America •More than 400 games
•2/3 Doja games
•SEGA Mobile created
•1/3 Brew games
•50 games (Brew and Java)
SOE Mobile’s access to global
network of resources
•SEGA Trade Marketing
•Console / PC Publishing
•Localisation SEGA Japan
•Deployment •SEGA Mobile
•Product Development •Research & Development
SEGA America & Design •Product Development
•Console & PC Publishing
•Arcade & Console Publisher
Mobile is also a technology
NTT DoCoMo and Sega
Sega in the Mobile Market in Europe
ACHIEVEMENTS SO FAR
Since our launch in early 2005, SEGA Mobile has achieved ELSPA’s number 1 position with
our first title release : Sonic the Hedgehog part 1 being named the fastest selling mobile
game N°1 in March & April, N° 3 in May and June
ROUTE TO MARKET
• Initial distribution outsourced through iFone as an immediate route to market that now Glu
will continue to hold the distribution rights until Q1 2007.
• SEGA focus for Q4 2006 and beyond is to secure direct agreements with premier
distribution partners throughout the EMEA region.
Entertainment for all
– Every game
– For everyone
– On every format
– Using our experience and resources
Meet the Team
• Al Pritchard – MD UK, Head of Mobile
• Darren Newnham – Business Development Manager
– Jessica Gwyther – Account & Marketing Manager
– Philippe Jeudy – Account Manager
• Agostino Simonetta – Producer
– Max Brode – Assistant Producer
– Georges Sakkas – Associate Producer
• Team draws experience from:
– Vodafone, O2, THQ, Namco, Jamdat
– Content Creation, Marketing, Finance
Route to Market
June 2005 Dec. 2005 April 2006 May 2006 June 2006
SEGA signs 8 title deal Super Monkey Ball Sonic the Hedgehog Chu Chu Rocket Virtua Tennis 3D
with iFone / GLU Mini-Golf released Pt 1 released released released
Jan. 2007 Dec. 2006 Nov. 2006 September
Sonic the Hedgehog
Ahah! Hoho! Héhé!
Pt 2 released
January 2007 February 2007 March 2007
SEGA Rally scheduled Virtua Fighter
Monkey Ball Full Tilt