Social Media for Business – Getting Started in the Right Way. Philip van Zyl Founder – Get Social Media Ursula Kauth www.UrsulaKauth.com November 12, 2009

What are the potential benefits of Social Media for my business? With social media platforms you will: Create awareness Develop relationships Build a loyal web community And the others…

With social media platforms you will:

Create awareness

Develop relationships

Build a loyal web community

And the others…

How do I align my business and social media goals? Get very clear on your business goals Why are you in business? What to achieve? (goals) How to achieve these goals? Business strategy The blueprint to realizing your business goals One key component …

Get very clear on your business goals

Why are you in business?

What to achieve? (goals)

How to achieve these goals?

Business strategy

The blueprint to realizing your business goals

One key component …

How do I integrate social media into my existing marketing plan? "If you don't know where you're going any road will take you there."

"If you don't know where you're going any road

will take you there."

How do I make my website or blog “social-media-ready”? Website, blog or both? Decide. Get all the basic SEO stuff sorted. Clean and uncluttered design. Simple navigation Useful information, arranged logically. Clear call to action! (where the rubber hits the road). Social media specific… Blog expectation Wow Them!

Website, blog or both? Decide.

Get all the basic SEO stuff sorted.

Clean and uncluttered design.

Simple navigation

Useful information, arranged logically.

Clear call to action! (where the rubber hits the road).

Social media specific…

Blog expectation

Wow Them!

When and how do I begin listening to conversations online? Start listening early on… Continue listening forever Places to listen Listening Resources Google Blog Search: http://blogsearch.google.com Technorati: http://technorati.com/ Twitter Search: http://search.twitter.com/

Start listening early on…

Continue listening forever

Places to listen

Listening Resources

Google Blog Search: http://blogsearch.google.com

Technorati: http://technorati.com/

Twitter Search: http://search.twitter.com/

Which Social Media platforms to select for my business? Refer to your Marketing Plan . Audience? Hang outs? Find at least 8 social media platforms Settle on 3-4 main ones.

Refer to your Marketing Plan .

Audience?

Hang outs?

Find at least 8 social media platforms

Settle on 3-4 main ones.

How much time should I spend on social media daily? Once again it comes down to that little ol’ Marketing Plan Three aspects Listening and monitoring Engaging and conversations Posting content (e.g. to your blog) The starting off stage = Listening (don’t forget)

Once again it comes down to that little ol’ Marketing Plan

Three aspects

Listening and monitoring

Engaging and conversations

Posting content (e.g. to your blog)

The starting off stage = Listening (don’t forget)

Some tools and resources Guide from A-Z Social Media Guide 2009: http://getsocialmedia.net/guide Small Business Social Media Coaching Program Philip van Zyl (email): [email_address] Ursula Kauth (email): [email_address]

Guide from A-Z

Social Media Guide 2009: http://getsocialmedia.net/guide

Small Business Social Media Coaching Program

Philip van Zyl (email): [email_address]

Ursula Kauth (email): [email_address]

Contact Philip van Zyl Email: [email_address] Web: http://getsocialmedia.net Twitter: http://twitter.com/philipvanzyl LinkedIn: http://linkedin.com/in/philipvanzyl Ursula Kauth Email: [email_address] Web: http://ursulakauth.com Twitter: http://twitter.com/ursulakauth LinkedIn: http://linkedin.com/in/ursulakauth

Philip van Zyl

Email: [email_address]

Web: http://getsocialmedia.net

Twitter: http://twitter.com/philipvanzyl

LinkedIn: http://linkedin.com/in/philipvanzyl

Ursula Kauth

Email: [email_address]

Web: http://ursulakauth.com

Twitter: http://twitter.com/ursulakauth

LinkedIn: http://linkedin.com/in/ursulakauth