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Social Media For Business, Getting Started the Right Way.
Social Media For Business, Getting Started the Right Way.
Social Media For Business, Getting Started the Right Way.
Social Media For Business, Getting Started the Right Way.
Social Media For Business, Getting Started the Right Way.
Social Media For Business, Getting Started the Right Way.
Social Media For Business, Getting Started the Right Way.
Social Media For Business, Getting Started the Right Way.
Social Media For Business, Getting Started the Right Way.
Social Media For Business, Getting Started the Right Way.
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Social Media For Business, Getting Started the Right Way.

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Slides from Webinar I ran with Ursula Kauth called "Social Media for Business - Getting Started the Right Way."

Slides from Webinar I ran with Ursula Kauth called "Social Media for Business - Getting Started the Right Way."

Published in: Business, Technology
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  • 1. Social Media for Business – Getting Started in the Right Way. Philip van Zyl Founder – Get Social Media Ursula Kauth www.UrsulaKauth.com   November 12, 2009
  • 2. What are the potential benefits of Social Media for my business? <ul><li>With social media platforms you will: </li></ul><ul><li>Create awareness </li></ul><ul><li>Develop relationships </li></ul><ul><li>Build a loyal web community </li></ul><ul><li>And the others… </li></ul>
  • 3. How do I align my business and social media goals? <ul><ul><li>Get very clear on your business goals </li></ul></ul><ul><ul><li>Why are you in business? </li></ul></ul><ul><ul><ul><li>What to achieve? (goals) </li></ul></ul></ul><ul><ul><ul><li>How to achieve these goals? </li></ul></ul></ul><ul><ul><li>Business strategy </li></ul></ul><ul><ul><ul><li>The blueprint to realizing your business goals </li></ul></ul></ul><ul><ul><ul><li>One key component … </li></ul></ul></ul>
  • 4. How do I integrate social media into my existing marketing plan? <ul><li>&quot;If you don't know where you're going any road </li></ul><ul><li> will take you there.&quot; </li></ul><ul><li>  </li></ul>
  • 5. How do I make my website or blog “social-media-ready”? <ul><li>Website, blog or both? Decide. </li></ul><ul><li>Get all the basic SEO stuff sorted. </li></ul><ul><li>Clean and uncluttered design. </li></ul><ul><li>Simple navigation </li></ul><ul><li>Useful information, arranged logically. </li></ul><ul><li>Clear call to action! (where the rubber hits the road). </li></ul><ul><ul><li>Social media specific… </li></ul></ul><ul><ul><li>Blog expectation </li></ul></ul><ul><li>Wow Them! </li></ul>
  • 6. When and how do I begin listening to conversations online? <ul><li>Start listening early on… </li></ul><ul><li>Continue listening forever </li></ul><ul><li>Places to listen </li></ul><ul><li>Listening Resources </li></ul><ul><ul><li>Google Blog Search: http://blogsearch.google.com </li></ul></ul><ul><ul><li>Technorati: http://technorati.com/ </li></ul></ul><ul><ul><li>Twitter Search: http://search.twitter.com/ </li></ul></ul>
  • 7. Which Social Media platforms to select for my business? <ul><ul><li>Refer to your Marketing Plan . </li></ul></ul><ul><li>Audience? </li></ul><ul><li>Hang outs? </li></ul><ul><li>Find at least 8 social media platforms </li></ul><ul><li>Settle on 3-4 main ones. </li></ul>
  • 8. How much time should I spend on social media daily? <ul><li>Once again it comes down to that little ol’ Marketing Plan </li></ul><ul><li>Three aspects </li></ul><ul><ul><li>Listening and monitoring </li></ul></ul><ul><ul><li>Engaging and conversations </li></ul></ul><ul><ul><li>Posting content (e.g. to your blog) </li></ul></ul><ul><li>The starting off stage = Listening (don’t forget) </li></ul>
  • 9. Some tools and resources <ul><li>Guide from A-Z </li></ul><ul><ul><li>Social Media Guide 2009: http://getsocialmedia.net/guide </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><li>Small Business Social Media Coaching Program </li></ul><ul><ul><li>Philip van Zyl (email): [email_address] </li></ul></ul><ul><ul><li>Ursula Kauth (email): [email_address] </li></ul></ul><ul><li>  </li></ul>
  • 10. Contact <ul><li>Philip van Zyl </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: http://getsocialmedia.net </li></ul><ul><li>Twitter: http://twitter.com/philipvanzyl </li></ul><ul><li>LinkedIn: http://linkedin.com/in/philipvanzyl </li></ul><ul><li>Ursula Kauth </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: http://ursulakauth.com </li></ul><ul><li>Twitter: http://twitter.com/ursulakauth </li></ul><ul><li>LinkedIn: http://linkedin.com/in/ursulakauth </li></ul>

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