Social Media For Business, Getting Started the Right Way.

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Slides from Webinar I ran with Ursula Kauth called "Social Media for Business - Getting Started the Right Way."

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Social Media For Business, Getting Started the Right Way.

  1. 1. Social Media for Business – Getting Started in the Right Way. Philip van Zyl Founder – Get Social Media Ursula Kauth www.UrsulaKauth.com   November 12, 2009
  2. 2. What are the potential benefits of Social Media for my business? <ul><li>With social media platforms you will: </li></ul><ul><li>Create awareness </li></ul><ul><li>Develop relationships </li></ul><ul><li>Build a loyal web community </li></ul><ul><li>And the others… </li></ul>
  3. 3. How do I align my business and social media goals? <ul><ul><li>Get very clear on your business goals </li></ul></ul><ul><ul><li>Why are you in business? </li></ul></ul><ul><ul><ul><li>What to achieve? (goals) </li></ul></ul></ul><ul><ul><ul><li>How to achieve these goals? </li></ul></ul></ul><ul><ul><li>Business strategy </li></ul></ul><ul><ul><ul><li>The blueprint to realizing your business goals </li></ul></ul></ul><ul><ul><ul><li>One key component … </li></ul></ul></ul>
  4. 4. How do I integrate social media into my existing marketing plan? <ul><li>&quot;If you don't know where you're going any road </li></ul><ul><li> will take you there.&quot; </li></ul><ul><li>  </li></ul>
  5. 5. How do I make my website or blog “social-media-ready”? <ul><li>Website, blog or both? Decide. </li></ul><ul><li>Get all the basic SEO stuff sorted. </li></ul><ul><li>Clean and uncluttered design. </li></ul><ul><li>Simple navigation </li></ul><ul><li>Useful information, arranged logically. </li></ul><ul><li>Clear call to action! (where the rubber hits the road). </li></ul><ul><ul><li>Social media specific… </li></ul></ul><ul><ul><li>Blog expectation </li></ul></ul><ul><li>Wow Them! </li></ul>
  6. 6. When and how do I begin listening to conversations online? <ul><li>Start listening early on… </li></ul><ul><li>Continue listening forever </li></ul><ul><li>Places to listen </li></ul><ul><li>Listening Resources </li></ul><ul><ul><li>Google Blog Search: http://blogsearch.google.com </li></ul></ul><ul><ul><li>Technorati: http://technorati.com/ </li></ul></ul><ul><ul><li>Twitter Search: http://search.twitter.com/ </li></ul></ul>
  7. 7. Which Social Media platforms to select for my business? <ul><ul><li>Refer to your Marketing Plan . </li></ul></ul><ul><li>Audience? </li></ul><ul><li>Hang outs? </li></ul><ul><li>Find at least 8 social media platforms </li></ul><ul><li>Settle on 3-4 main ones. </li></ul>
  8. 8. How much time should I spend on social media daily? <ul><li>Once again it comes down to that little ol’ Marketing Plan </li></ul><ul><li>Three aspects </li></ul><ul><ul><li>Listening and monitoring </li></ul></ul><ul><ul><li>Engaging and conversations </li></ul></ul><ul><ul><li>Posting content (e.g. to your blog) </li></ul></ul><ul><li>The starting off stage = Listening (don’t forget) </li></ul>
  9. 9. Some tools and resources <ul><li>Guide from A-Z </li></ul><ul><ul><li>Social Media Guide 2009: http://getsocialmedia.net/guide </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><li>Small Business Social Media Coaching Program </li></ul><ul><ul><li>Philip van Zyl (email): [email_address] </li></ul></ul><ul><ul><li>Ursula Kauth (email): [email_address] </li></ul></ul><ul><li>  </li></ul>
  10. 10. Contact <ul><li>Philip van Zyl </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: http://getsocialmedia.net </li></ul><ul><li>Twitter: http://twitter.com/philipvanzyl </li></ul><ul><li>LinkedIn: http://linkedin.com/in/philipvanzyl </li></ul><ul><li>Ursula Kauth </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: http://ursulakauth.com </li></ul><ul><li>Twitter: http://twitter.com/ursulakauth </li></ul><ul><li>LinkedIn: http://linkedin.com/in/ursulakauth </li></ul>

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