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Social Media For Business, Getting Started the Right Way.
 

Social Media For Business, Getting Started the Right Way.

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Slides from Webinar I ran with Ursula Kauth called "Social Media for Business - Getting Started the Right Way."

Slides from Webinar I ran with Ursula Kauth called "Social Media for Business - Getting Started the Right Way."

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    Social Media For Business, Getting Started the Right Way. Social Media For Business, Getting Started the Right Way. Presentation Transcript

    • Social Media for Business – Getting Started in the Right Way. Philip van Zyl Founder – Get Social Media Ursula Kauth www.UrsulaKauth.com   November 12, 2009
    • What are the potential benefits of Social Media for my business?
      • With social media platforms you will:
      • Create awareness
      • Develop relationships
      • Build a loyal web community
      • And the others…
    • How do I align my business and social media goals?
        • Get very clear on your business goals
        • Why are you in business?
          • What to achieve? (goals)
          • How to achieve these goals?
        • Business strategy
          • The blueprint to realizing your business goals
          • One key component …
    • How do I integrate social media into my existing marketing plan?
      • "If you don't know where you're going any road
      • will take you there."
      •  
    • How do I make my website or blog “social-media-ready”?
      • Website, blog or both? Decide.
      • Get all the basic SEO stuff sorted.
      • Clean and uncluttered design.
      • Simple navigation
      • Useful information, arranged logically.
      • Clear call to action! (where the rubber hits the road).
        • Social media specific…
        • Blog expectation
      • Wow Them!
    • When and how do I begin listening to conversations online?
      • Start listening early on…
      • Continue listening forever
      • Places to listen
      • Listening Resources
        • Google Blog Search: http://blogsearch.google.com
        • Technorati: http://technorati.com/
        • Twitter Search: http://search.twitter.com/
    • Which Social Media platforms to select for my business?
        • Refer to your Marketing Plan .
      • Audience?
      • Hang outs?
      • Find at least 8 social media platforms
      • Settle on 3-4 main ones.
    • How much time should I spend on social media daily?
      • Once again it comes down to that little ol’ Marketing Plan
      • Three aspects
        • Listening and monitoring
        • Engaging and conversations
        • Posting content (e.g. to your blog)
      • The starting off stage = Listening (don’t forget)
    • Some tools and resources
      • Guide from A-Z
        • Social Media Guide 2009: http://getsocialmedia.net/guide
        •  
      • Small Business Social Media Coaching Program
        • Philip van Zyl (email): [email_address]
        • Ursula Kauth (email): [email_address]
      •  
    • Contact
      • Philip van Zyl
      • Email: [email_address]
      • Web: http://getsocialmedia.net
      • Twitter: http://twitter.com/philipvanzyl
      • LinkedIn: http://linkedin.com/in/philipvanzyl
      • Ursula Kauth
      • Email: [email_address]
      • Web: http://ursulakauth.com
      • Twitter: http://twitter.com/ursulakauth
      • LinkedIn: http://linkedin.com/in/ursulakauth