Interactive Channel Improvement April 27, 2005
Do It Now <ul><li>1024 x 768 Design </li></ul><ul><ul><li>Important information should always be above the fold </li></ul>...
Do It Now <ul><li>Layout </li></ul><ul><ul><li>Do not display content in column format. Information should be bite-sized a...
Do It Now <ul><li>Homepage Goals </li></ul><ul><ul><li>Your homepage sets the tone for the entire website experience. Clea...
Do It Now <ul><li>Refresh Homepage </li></ul><ul><ul><li>Update homepage items regularly OR give the impression that the h...
Do It Now <ul><li>Stewardship </li></ul><ul><ul><li>Clearly display how supporter gifts are being used </li></ul></ul><ul>...
Do It Now <ul><li>Transactions </li></ul><ul><ul><li>Reduce clicks. One page transaction </li></ul></ul><ul><ul><li>If you...
Do It Now <ul><li>Privacy / Security Policy </li></ul><ul><ul><li>Make this information accessible on every page </li></ul...
Do It Now <ul><li>Miscellaneous </li></ul><ul><ul><li>Content pages should be engaging. Ask for feedback. Encourage involv...
Think About It <ul><li>Child Database </li></ul><ul><ul><li>Create emotional opportunity. Show the faces of children who a...
Think About It <ul><li>Kids Material </li></ul><ul><ul><li>Consider kid-friendly material, targeted towards parents and te...
Think About It <ul><li>Search Functionality </li></ul><ul><ul><li>Give visitors another way to find information quickly </...
Think About It <ul><li>Ask Questions </li></ul><ul><ul><li>Get to know your website visitors </li></ul></ul>
Future Opportunities <ul><li>Account Management </li></ul><ul><ul><li>A necessity for CRM; give supporters the ability to ...
Future Opportunities <ul><li>eCommerce Navigation </li></ul><ul><ul><li>Organize universal navigation according to gift ty...
Future Opportunities <ul><li>Search Engine Optimization & PPC Advertising </li></ul><ul><ul><li>Optimize key pages : homep...
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Online Fundraising Tips by Philip Tomé

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Online Fundraising Tips by Philip Tomé

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Online Fundraising Tips by Philip Tomé

  1. 1. Interactive Channel Improvement April 27, 2005
  2. 2. Do It Now <ul><li>1024 x 768 Design </li></ul><ul><ul><li>Important information should always be above the fold </li></ul></ul>Above the fold Below the fold
  3. 3. Do It Now <ul><li>Layout </li></ul><ul><ul><li>Do not display content in column format. Information should be bite-sized and easy to read </li></ul></ul>
  4. 4. Do It Now <ul><li>Homepage Goals </li></ul><ul><ul><li>Your homepage sets the tone for the entire website experience. Clearly display the points-of-entry for your conversion funnel </li></ul></ul>Sponsorship Donations Email Sign-Up
  5. 5. Do It Now <ul><li>Refresh Homepage </li></ul><ul><ul><li>Update homepage items regularly OR give the impression that the homepage has been updated </li></ul></ul>Main image changes with every visit
  6. 6. Do It Now <ul><li>Stewardship </li></ul><ul><ul><li>Clearly display how supporter gifts are being used </li></ul></ul><ul><ul><li>Reinforce on conversion / transaction pages </li></ul></ul>
  7. 7. Do It Now <ul><li>Transactions </li></ul><ul><ul><li>Reduce clicks. One page transaction </li></ul></ul><ul><ul><li>If you absolutely have to have more than one page; clearly display the number of steps involved in completing the transaction </li></ul></ul>
  8. 8. Do It Now <ul><li>Privacy / Security Policy </li></ul><ul><ul><li>Make this information accessible on every page </li></ul></ul><ul><ul><li>Highlight on transaction pages </li></ul></ul>
  9. 9. Do It Now <ul><li>Miscellaneous </li></ul><ul><ul><li>Content pages should be engaging. Ask for feedback. Encourage involvement </li></ul></ul><ul><ul><li>Align email marketing program with the website. Same look and feel </li></ul></ul><ul><ul><li>Learn from your website statistics </li></ul></ul><ul><ul><li>Avoid PDFs at all costs. PDFs are difficult to pick up in search engines and are often quite large </li></ul></ul>
  10. 10. Think About It <ul><li>Child Database </li></ul><ul><ul><li>Create emotional opportunity. Show the faces of children who are available for sponsorship </li></ul></ul>
  11. 11. Think About It <ul><li>Kids Material </li></ul><ul><ul><li>Consider kid-friendly material, targeted towards parents and teachers </li></ul></ul>
  12. 12. Think About It <ul><li>Search Functionality </li></ul><ul><ul><li>Give visitors another way to find information quickly </li></ul></ul>
  13. 13. Think About It <ul><li>Ask Questions </li></ul><ul><ul><li>Get to know your website visitors </li></ul></ul>
  14. 14. Future Opportunities <ul><li>Account Management </li></ul><ul><ul><li>A necessity for CRM; give supporters the ability to update their account information online </li></ul></ul>
  15. 15. Future Opportunities <ul><li>eCommerce Navigation </li></ul><ul><ul><li>Organize universal navigation according to gift type + about us </li></ul></ul><ul><ul><li>Secondary and tertiary navigation supports universal navigation </li></ul></ul>
  16. 16. Future Opportunities <ul><li>Search Engine Optimization & PPC Advertising </li></ul><ul><ul><li>Optimize key pages : homepage, about us, sponsor a child, and donate now </li></ul></ul><ul><ul><li>PPC for “Rank Page 1,” not “Rank 1, Page 1” </li></ul></ul>

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