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Slides from my keynote address at eCircle's Media Conference at the Soho Hotel in London - 19th October 2010

Slides from my keynote address at eCircle's Media Conference at the Soho Hotel in London - 19th October 2010

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  1. SOCIAL MEDIA OR EMAIL MARKETING? OCTOBER 19TH 2010 PHILIP STOREY
  2. SOCIAL MEDIA OR EMAIL MARKETING? SOCIAL MEDIA INSTEAD, PLEASE YOU RUB MY BACK, I’LL RUB YOURS OOOH, THAT FEELS SO GOOD CONVERSATION
  3. MEASURABLE CHEAP GREAT RETURN ON INVESTMENT EASY TO SET UP AND MAINTAIN FAST FEEDBACK/RESPONSE PUBLIC CREDIBILITY AND ENGAGEMENT OF CROWD VIRABILITY & SHARING OF CONTENT BENEFITS OF SOCIAL
  4. MEASURABLE CHEAP (COMPARED TO OTHER CHANNELS) GREAT RETURN ON INVESTMENT EASY TO SET UP AND MAINTAIN FAST RESPONSE AND RESULTS ABILITY TO DEVELOP RELATIONSHIPS THROUGH PREFERENCES AND BEHAVIOURAL DATA SHARING CONTENT BENEFITS OF EMAIL
  5. MEASURABLE CHEAP GREAT RETURN ON INVESTMENT EASY TO SET UP AND MAINTAIN FAST FEEDBACK/RESPONSE PUBLIC CREDIBILITY AND ENGAGEMENT OF CROWD VIRABILITY & SHARING OF CONTENT MEASURABLE CHEAP (COMPARED TO OTHER CHANNELS) GREAT RETURN ON INVESTMENT EASY TO SET UP AND MAINTAIN FAST RESPONSE AND RESULTS ABILITY TO DEVELOP RELATIONSHIPS THROUGH PREFERENCES AND BEHAVIOURAL DATA SHARING CONTENT BOTH CHANNELS ARE BENEFICIAL TO BRANDS, WITH MANY SYNERGIES BENEFITS OF SOCIAL BENEFITS OF EMAIL
  6. LOOKS LIKE… A MATCH MADE IN HEAVEN
  7. BUT SOME BRANDS MADE A CHOICE…
  8. VICKY WILLIS, BEN AND JERRY’S SENIOR BRAND MANAGER: “DEVELOPING FRIENDSHIP AND A RELATIONSHIP IS KEY FOR US AND SOCIAL MEDIA IS THE BEST PLACE FOR THAT” SOURCE: MARKETING WEEK 14 JULY 2010
  9. IS THIS DECISION BENEFICIAL TO THE BRAND AND THEIR FANS?
  10. HOW ARE CONSUMERS USING EMAIL AND SOCIAL MEDIA? SOURCES: MASHABLE, TECHCRUNCH, NIELSEN EMAIL ENGAGEMENT DATA PROVES THAT EMAIL IS STILL WIDELY USED THE MAJORITY OF PERSONAL ADMIN TIME IS STILL SPENT IN THE INBOX NIELSEN REPORT – “SOCIAL MEDIA USE MAKES PEOPLE CONSUME EMAIL MORE”
  11. WHAT SOCIAL NETWORKS ARE SAYING ABOUT EMAIL: SOURCES: MASHABLE, TECHCRUNCH MYSPACE RUMOURED TO BE ROLLING OUR MYSPACE EMAIL FACEBOOK DEVELOPING THEIR OWN EMAIL SERVICE
  12. WHAT DOES THIS MEAN FOR MARKETERS? FACEBOOK DEVELOPING THEIR OWN EMAIL SERVICE EMAIL HAS THE CLOSEST “MARKETING” RELATIONSHIP WITH SOCIAL MEDIA COMPARED TO OTHER ONLINE ADVERTISING AND RELATIONSHIP CHANNELS SOCIAL NETWORKS NEED EMAIL EMAIL NEEDS TO FALL IN LOVE WITH SOCIAL NETWORKS CONSUMERS ARE BECOMING FANS OF BRANDS AND ARE EXPERIENCING BRANDS, THROUGH MANY CHANNELS. NOT EMAIL OR SOCIAL NETWORKS. NOT JUST EMAIL AND SOCIAL NETWORKS…
  13. HOW ARE CONSUMERS USING EMAIL AND SOCIAL MEDIA? SHARING CONTENT: WHERE… SOURCE: MARKETING PROFS, OCTOBER 1ST 2010
  14. HOW ARE CONSUMERS USING EMAIL AND SOCIAL MEDIA? SHARING CONTENT: WHY… SOURCE: MARKETING PROFS, OCTOBER 1ST 2010
  15. 61%OF RETAILERS IN THE UK STILL USE FORWARD TO A FRIEND
  16. SOCIAL MEDIA AND EMAIL MARKETING
  17. HOW COULD WE USE SOCIAL MEDIA TO MAXIMISE RESPONSE FROM A PROSPECT ACQUISITION CAMPAIGN?
  18. ONE IDEA…
  19. IN JULY 2010, ECIRCLE CEO, VOLKER VIEWER SAID: “PEOPLE MAKE CONNECTIONS THROUGH SOCIAL MEDIA, WITH OTHER PEOPLE BRANDS AND BUSINESSES. THEY THEN MAINTAIN AND DEVELOP THOSE CONNECTIONS, THOSE RELATIONSHIPS THROUGH OTHER CHANNELS SUCH AS EMAIL. THIS IS WHERE I THINK SOCIAL MEDIA AND EMAIL SHOULD BE JOINED AT THE HIP. IT’S NOT ABOUT ABANDONING ONE METHOD FOR ANOTHER, BUT ABOUT USING THE BEST ELEMENTS OF EACH TO LISTEN TO CUSTOMERS, BUILD RELATIONSHIPS AND ULTIMATELY DELIVER HIGHER ROI. COMPANIES HAVE A HUGE OPPORTUNITY TO USE ALL THE DIGITAL TOOLS AT THEIR FINGERTIPS TO CREATE A RELATIONSHIP WITH CUSTOMERS, INSTEAD OF THROWING ALL THEIR EGGS INTO ONE BIG SOCIAL MEDIA BASKET” SOURCE: TECHNOLOGY WEEKLY, 05 JULY 2010
  20. CONVERSATION P.STOREY@ECIRCLE.COM TWITTER.COM/PHILIPSTOREY

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