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Case Analysis Campbell Soup

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Case Analysis Campbell Soup

Case Analysis Campbell Soup

Published in: Business, Self Improvement

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  • 1. Campbell Soup Ltd.
    Case Analysis by Philipp Muedder
  • 2. Overview
    Introduction
    SWOT Analysis
    Recommendations
    Conclusion
    References
  • 3. Introduction
    Problem Statement:
    “What actions does Campbell Soup Ltd. needs to take in order to keep growing and outpacing the competition in the next five years?”
  • Introduction
    Company founded by Joseph Campbell & Abraham Jefferson in 1869
    In 1896 major restructure of the firm took place due to Jefferson’s resign
    John Dorrance is hired (former MIT graduate in chemistry)
    In 1899 Dorrance developed a commercially viable method for condensing soup
  • Introduction
    Sold 16 million cans of soup by 1904
    1922 – Company got incorporated
    1954 – Campbell Soup’s IPO on the New York Stock Exchange
    Campbell strongly believed in expanding through acquisitions
  • Introduction
    1930 - Campbell started operating in the Canadian market
    By the time as a subsidiary of Campbell Soup ltd.
    1983 – Campbell decided to go public on the Toronto Stock Exchange
    Had to offer 30% of the shares to Canadian Investors
  • SWOT Analysis
    Strength:
    Strong ties between Canadian CEO and overall CEO
    Efficient use of the suppliers
    Using two suppliers for every product that needs to be acquired
    Results are lower costs and supply security
  • SWOT Analysis
    Strength:
    Efficient & flexible operation of plants
    Exhibit 8. Comparative Unit Cost and Plant Capacity Data on Two Products 1988 (in Cdn$). ((Crossan M. et. al., 2008)
  • 28. SWOT Analysis
    Weaknesses:
    Problems regarding the Chicken and mushroom farms
    1988 – Diseases killed 80% of mushroom crop
    Same summer decimated 30% of Chicken yield
    In past worked to closely with headquarters on issues such as strategic decision making & operations management
  • SWOT Analysis
    Opportunities:
    IPO provided company to win & retain talent
    Knowing what the competition will do next!
    The change of the grocery store environment
    Box stores
    Private label brands
     Great opportunity to get a head start
  • 37. SWOT Analysis
    Threats:
    Main threat lies internally
    Company is resting on the very good past year performances
    The dismantling of the FIRA
    Companies don’t have to benefit the Canadians anymore in the sense of offering shares
    Introduction of the FTA
  • SWOT Analysis
    Threats:
    Introduction of the FTA
    The Free trade agreement lowers barriers of entry for American firms entering the Canadian market
    Former 25% tariffs on food will be abolished within next 2 years
  • Recommendation
    Get further into the Private label market
    Will become very profitable
    Continue improving the already efficient running plants
    Further cutting ties with the headquarters to not make same mistakes as competition
    Regarding product introductions
    Do own market research
  • Conclusion
    Problem Statement:
    “What actions does Campbell Soup Ltd. needs to take in order to keep growing and outpacing the competition in the next five years?”
  • Conclusion
    Thank you for listening!
  • 58. References