Royal Palm Residences, Taguig City
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Royal Palm Residences, Taguig City Presentation Transcript

  • 1. DISCLAIMER in g in The presentation contained herein ra them a intends only to serve as a training general knowledge about On material to Sellers, providing r ly T the product. lethis presentation l es e useds selling All or any part of S o for r or any other initiatives should not be F uo at marketing and/or selling the purposes aimed rp project.P
  • 2. in g in ra l y r T n le s O l e e s S o r p o r F u P
  • 3. Project Overview • Project Type in g : Residential condominiums in ra3-BR Tandem • Product Type : Hybrid development • Unit Type : 2-BR, T r & 2On 3-BR, ly • No. of Buildings :le l: 714 es e s 8 Mid-rise Hi-rise S o • No. of Units r p – P5.2M o r: P2.3M F u : May 2009 • Price Range • RFO P (First 2 Towers)
  • 4. PROJECT IN FOCUS Location Map in g in ra l y r T n le s O l e e s S o r p o r F u P
  • 5. Area Distances • Business District in o BGC – 3.65 Km g in o Makati – 7.5 Km ra l y o Ortigas – 8.14 Km • Commercial T n o Market! Market! – 3.65 Km r le s O o Glorietta/Greenbelt – 7.61 Km l e o Tiendesitas – 8.78 Km e s o SM Megamall – 9.95 Km • S o Schools r p o Colegio de San Agustin – 5.14 Km o r F u o Assumption College – 8.01 Km o CEU Makati – 8.32 Km • P Hospitals o Makati Med – 9.18 Km o Ospital ng Makati – 3.05 Km o St. Luke’s Hospital – 4.40 Km
  • 6. in g in ra l y PRIMARY n T r le MARKET O l TARGET es e s S o r p o r F u P
  • 7. Primary Target Market: Early-Nesters g Demographics in in Married couples between the ra ages ly30 – T fromn to of r e sO 40 years old with 1 to 2 kids, toddler loccupying from middle to l e e positions in reputable elementary level, SThey ares r po currently residing in top management o or Mega Manila area and own a companies. the Metro ur F P family car.
  • 8. Early-Nesters Psychographic n g ithat value comfort and time for the family. i They are family-centered individuals n T nra spotsy the nearby malls and other family leisure They frequent metropolis and enjoy roccasional out-of-town l in le s O l e family trips with friends and relatives. e stheir first home within They intend S purchase r po to oinvestment, where they can nurture the the next 2 years, seeing their new house as both a family u r F and a family legacy that they can leave to family, P their children and grandchildren.
  • 9. Early-Nesters Emotional Need family needs to find work & in Young urban couple starting a g Benefit Accessible to workplace. Travel time & the Activities & Experience Get home and have an early dinner with your wife & kids Link to Product/ Amenity Strategic Location in family life balance to nurture traffic are minimized their budding relationship allowing you & your family Spend some quality time teaching your ra l y to spend more time on kids lessons/homework from school bonding moments & activities you love a balance in their r T n Young starting family seeking Offers a wide variety of active play and passive Play soccer with neighbors and friends at the open playfield area. Amenities Area le s O recreational and leisure relaxation for a more activities balanced life Relax after a hard week of work at the l e e s sauna. S o A startup family searching for A true value-for-money Go shopping every month like you use Affordability a good home deal that would purchase that gives you a to without worrying where to get your r p allow them to still keep the life o r they lead and b able to pursue other interests. lot at a price that will not empty your bank account. next house purchase payment. Flexible payment terms F u A young couple, busy with their budding careers, wants Spend quality time with family and lead a hassle- Watch a whole day at the Clubhouse with the whole family. Go swimming, Upgraded Property Management services P to spend their time away from free life as RPR’s PMO watch a movie, go on a picnic. work with the family takes care of the little things for you
  • 10. in g in ra l y SECONDARY T n r le MARKET O l TARGET es e s S o r p o r F u P
  • 11. Secondary Target Market Full-Nesters g Demographics in in T nraages ofly40 - 45 years old with e r kids occupying Married couples between the l teenages O reputable l positions in e owne run a family companiesS top management and/or s and r They po currently residing in o r are F Manilau own several cars. business. Metro P and
  • 12. Full-Nesters Psychographic in g in They are career-driven, family-centered individuals that value time with the family, security, comfort and ra l y convenience. They travel a lot, here and abroad, either T n for business or leisure. They are members of respected r business organizations as well as exclusive organizations le s O l e such as golf and yacht clubs. They frequent important e s social gatherings and big business conferences. S o r p They may already own several properties, be it a condo o r F u unit near CDBs or a leisure estate outside the metropolitan area, though they still intend to buy a P property either for themselves – as halfway home – and/or for their kids – to be near the best colleges.
  • 13. Full-Nesters Emotional Need Working parents yearn for in g Benefit RPR offers tranquil and fully Activities & Experience Your kids are safe and free to Link to Product/ Amenity 24-hr security in a secured & peaceful secured home environment have a stroll and play within environment for their enveloped in a nature-rich RPR. Less worries for the Gated Entrance family to live in setting. busy parents ra l y Perimeter Fence r Parents who wants to T n enjoy quality time with No need to travel to far away resorts and recreational areas Take a dip with you and your kids in the swim Amenities le s O their family in the comforts as we have a huge resort- like Parks, gardens and picnic areas l e of their own homes amenities complete with state Have picnics at the picnic of the art facilities and property areas or watch a movie with e s S o management services friends at the mini-theater r p Working couple looking for o r a place that is accessible and comes with a Accessible to exclusive schools, modern hospitals, popular malls, etc. Enough time to fetch your kids to school before going to work Strategic location F u personalized service Get a relaxing massage in your own home for stress Upgraded Property management P relief and maximum services relaxation
  • 14. in g in ra l y PROJECT Tr NAME & n le s O l e LOGO e s S o r p o r F u P
  • 15. PROJECT NAME in ROYAL PALM RESIDENCESg in ra l y Royal Palm is genus of palm tree common in Thailand, from which Royal Palm Residences takes its design T n inspiration, and other tropical regions such as Florida, the r le s O Caribbean, Central and South America. l e e s It is a single stemmed tree with pinnate leaves and an S o oblong-shaped fruit that has the ability to release their r p leaves during strong winds to prevent it from toppling. o r F u It follows the names of Projects within Township Central, and most of our Projects outside of it, which carry the P names of common tree species (i.e. Cypress, Mahogany Place, Rosewood Pointe, Sycamore)
  • 16. BUILDING NAMES in g Taken from Thailand’s famous beaches and island resort in destinations: ra l y • T n • Karon Kata r le s O • Railay l e e s • Phuket S o r p • • Yanoi Samui o r F u • • Nui Rawai P • • Kamala Pansea
  • 17. LOGO in g in ra l y r T n le s O l e • This logo consists of 3 main elements, namely text, a graphical icon and color. e s S o • The text is simple and regal. The stylized letters R and M (featuring an architectural detail found in almost all their structures) lend a uniquely Thai flavor to the text r p rendering o r F u • The lotus is an image that has long been associated with the Thais' Buddhist ideals of peace, harmony and well-being. It is strategically positioned on top of the letter O, giving one the impression of a crown, which ties back to the concept's "Royal" theme. P • The colors used – purple and gold – connote royalty and is a traditional color combination used throughout Thailand.
  • 18. in g in ra l y VALUE T n r le s O l e PROPOSITION e s S o r p o r F u P
  • 19. VALUE PROPOSITION in g What : A Thai-inspired, tropical-resort residential in condominium ra l y Where : nestled within DMCI Homes’ Township Central T n of the progressive City of Taguig r How le s O : offering a haven for a balanced, healthy l e lifestyle e s Who S o : for the upwardly-moving, young achievers and r p professionals Why o r F u : seeking holistic wellness P When : in a time of increasing stress from the fast- paced life in the city
  • 20. A stone’s throw away from g everything you need in in ra l y An ambient residential community comprising of 8 mid-rise and 2 hi- r T n rise structures located in close le s O proximity to the country’s growing l e e s financial districts of Bonifacio S o Global City and Makati City, r p trendiest mall destinations in o r F u Bonifacio High Street and Greenbelt, top educational P institutions such as Colegio de San Agustin and Assumption and key thoroughfares like EDSA and C-5.
  • 21. Thai-inspired design architecture in g Living within this clustered, in ra l y medium-density development is a relentless treat for the senses r T n as old world charm is le s O experienced and reminisced in l e e s every piece of its Thai design S o architecture adorned by r p o r intricate finial roof designs, F u organic-earth colors and eclectic Thai ornaments further P enriched by the elegant fusion of elements from modern time splendor.
  • 22. Tropical-resort themed amenities portfolio in g in It prides itself with an impressive ra l y collection of multi-functional rest r T n and recreational amenities dispersed across a one-hectare le s O expanse centrally located to offer l e e s maximum visibility and direct S o accessibility. An amalgamation of r p 13 indoor facilities and 22 outdoor o r F u amenities offering a broad selection of vibrant play and P tranquil relaxation gives this residential development its unique character and appeal.
  • 23. Integrated water features in g A multi-sensory delight that is in immortalized by 1,000 SQ.M of ra l y various water amenities T n consisting of soothing leisure r le s O pools, captivating water l e cascades, interactive water play e s S o and idyllic water ponds festooned r p with oriental foliage and Thai o r fixtures spread throughout the F u central amenities area creating a P revitalizing ambiance and inspiring community milieu.
  • 24. Upgraded Property Management services in g in ra l y Carrying the flag of r Homes has beenT n innovation for which DMCI le s O l e associated with, Royal e s Palm Residences S o introduces a first-of-its-kind r p o r list of personalized service F u offerings employed in a P mid-rise residential development ranging from payment assistance to do- it-for-you services.
  • 25. in g in ra l y T n rIN FOCUS le PROJECT s O l e e s S o r p o r F u P
  • 26. PROJECT IN FOCUS Site Development Plan in g Rosewood Pointe in ra l y Entrance r T n KARON KATA MR - 5 Floors RAILAY MR - 5 Floors le s O MR - 5 Floors l e MR e s SAM -5F S o UI l oo rs r p YANOI MR - 5 Floo rs o r F u LA RAW AI Floo rs P PANSEA - 19 NUI K AMA HR MR - 5 Floors PHUKET rs MR - 5 Floors Floo MR - 5 Floors - 19 HR
  • 27. PROJECT IN FOCUS Site Development Plan in g Rosewood Pointe in ra l y Not less than 20m r T n le s O l e e s S o r p Not less than 8m o r F u P
  • 28. PROJECT IN FOCUS Site Development Plan in • Organic – all elements are in harmony g n iThai colors with nature & the living environment ra l y • Promoting Serenity – relaxing T n • Distinct façade le r and landscaping elements O l es e s details – Roof: r p S o • finials & triangular roof ornaments F u o r • steep gabled roof descending from an elongated pinnacle, into curved flame-shaped eaves P – Sandstone details • Landscaping – yellow & gold details resembling Buddhist influence
  • 29. PROJECT IN FOCUS Development Features in g • Grand entrance in ra l y • 24-Hour security r T n • Wi-fi at the Clubhouse le s O l e • Perimeter wall e s S o • Electrified fence r p o r • Overhead Water Tank and Cistern F u • Garbage collection facility P • Back-up generator at the Clubhouse • PM Office
  • 30. PROJECT IN FOCUS Building Features in g • Outside corridor feature in ra l y • Single loaded design T n • Elevator per Bldg. r le s O l e • Balcony in all end units e s S o • Fire exits at both wings r p o r • Thai-inspired Bldg. facade F u • Drying area at roof deck P • Central light court with skylight • Covered parking at Lower ground
  • 31. PROJECT IN FOCUS Typical Building Floor Plan in g in ra l y Stairs r T n Elevator le s O l e e s S KARON Facing Amenities r po o r F u 71.0 sqm P 50.0 sqm 62.0 sqm 100.0 sqm ** only 19 units / floor
  • 32. PROJECT IN FOCUS Typical Building Floor Plan in g in ra l y Elevator r T n Stairs le s O l e e s S KATA Facing Amenities r po o r F u 71.0 sqm P 50.0 sqm 62.0 sqm 75.5 sqm ** only 18 units / floor
  • 33. PROJECT IN FOCUS Unit Mix BLDG 71.00 in 62.00 g 50.00 75.50 39.50 70.00 51.50 78.00 64.00 in Mid-rise Kata 10 10 50 20 Karon Yanoi 10 ra l y T n 10 80 20 64 10 Phuket r le s O 20 20 64 Nui Pansea l e e s 20 20 69 69 Railay S o r p 10 10 80 o r Samui 20 69 Kamala*F u High-rise 226 76 Rawai* TOTAL P 30 30 210 20 20 100 226 787 10 76 152
  • 34. PROJECT IN FOCUS Unit Mix BLDG 71.0 62.0 in 50.0 g 100 75.5 TYPE Kata 3BR 10 3BR 10 in ra l y 2BR 50 3BR 3BR 20 Karon 10 r 10 T n 70 5 TOTAL % 20 11% le s O 20 l e e s11% 120 65% 5 2% 20 11% S o r p BLDG Kata o r F u 2BR 50 3BR 40 Karon TOTAL %age P 70 120 65% 35% 25 65
  • 35. PROJECT IN FOCUS Unit Floor Plan – 50.0 sqm. in g in ra l y r T n le s O l e e s S o r p o r F u P
  • 36. PROJECT IN FOCUS Unit Floor Plan – 62.0 sqm. in g in ra l y r T n le s O l e e s S o r p o r F u P
  • 37. PROJECT IN FOCUS Unit Floor Plan – 71.0 sqm. in g in ra l y r T n le s O l e e s S o r p o r F u P
  • 38. PROJECT IN FOCUS Unit Floor Plan – 75.5 sqm. in g in ra l y r T n le s O l e e s S o r p o r F u P
  • 39. PROJECT IN FOCUS Unit Floor Plan – 100.0 sqm. in g in ra l y r T n le s O l e e s S o r p o r F u P
  • 40. PROJECT IN FOCUS Unit Finishes TURNOVER FINISHES in g a. FLOOR FINISHES in ra l y Living / Dining / Kitchen / Bedrooms Low-maintenance resilient flooring with baseboard Toilet & Bath r T n Unglazed Ceramic Tiles le s O Balcony Ceramic Tiles l e b. WALL FINISHES e s S o Interior Walls Painted finish r p Toilet & Bath o r c. CEILING FINISHES Painted plain cement finish above tile F u Living / Dining / Kitchen / Bedrooms Painted plain cement finish P Toilet & Bath Painted ficemboard finish Granite finish countertop, with complete D. KITCHEN AREA cabinet system
  • 41. PROJECT IN FOCUS Unit Finishes TURNOVER FINISHES in g E. DOORS Entrance Door in ra l y Solid TKD panel type door on metal jamb with r T n Bedroom / Toilet & Bath Doors aluminum screen door Solid TKD panel type door on metal jamb Balcony Door le s O l e e s Aluminum framed sliding glass panel with insect screen S o r p OTHER UNIT DETAILS o r – Approximate ceiling heights F u • 2.5m in bedroom / living areas • 2.4m in T&Bs P – Aluminum sliding windows with insect screen – Provision for electricity, water, phone & cable TV connections
  • 42. PROJECT IN FOCUS Outdoor Amenities Lap and Kiddie Pool in g Koi Pond Leisure Pool Basketball Court in ra l y r T n le s O l e e s S o r p o r F u P Skating Rink Themed Gardens Children’s Playground
  • 43. PROJECT IN FOCUS Outdoor Amenities Tai Chi Grounds in g Pool Deck Entry Court Picnic Grove & BBQ Area in ra l y r T n le s O l e e s S o r p o r F u P Gazebo Lotus Pond Sand Pit
  • 44. PROJECT IN FOCUS Clubhouse: Concept in g in Thai ra of having Following the T raised lon y rhouses On tradition le posts, the Clubhouse l es e s a pavilion S o imitatesfloating in r p on stilts o r water. F u P
  • 45. PROJECT IN FOCUS Clubhouse in g in ra l y r T n le s O l e e s S o Front Elevation • • r p Lounge Area o r Open Function Hall • • Recreation Room Business Center • • F u Function Rooms Fitness Gym w/ Dance Studio • Entertainment Room • • P Reception Sauna • • Bar & Kitchen Multi-Purpose Hall • Locker Room
  • 46. PROJECT IN FOCUS Clubhouse: Ground Floor Plan in g Fitness Gym with Dance Studio Recreation Room in ra l y Business Center r T n Open Function Hall Locker Room le s O l e e s Sauna Reception S o r p o r F u P
  • 47. PROJECT IN FOCUS Clubhouse: 2nd Floor Plan in g in ra l y Main Function Hall r T n Function Rooms Entertainment Room le s O l e Lounge e s Bar & Kitchen S o r p o r F u P
  • 48. PROJECT IN FOCUS PMO Services • in Move-in assistance g • • in Leasing Program ra l y Car wash service • T n Shuttle service r le s O • Utilities application and payment assistance • l e Realty Tax payment assistance e s • • S o Roving security personnel r p General maintenance of common areas • • o r Newspaper delivery F u Proximity cards • • P Taxi call-in service Organizing of community events • PMO staff to have a uniform
  • 49. PROJECT IN FOCUS Pricing Karon Unit Types in g Price Range Price Range (Cash) in 2-Bedroom (Inner Unit, 50 sqm) Php 2.373M - 2.734M Php 2.136M - 2.461M 3-Bedroom (End Unit, 62 - 71 sqm) Php 3.407M - 4.291M Php 3.066M - 3.862M ra l y 3-Bedroom (Tandem Unit, 100 sqm) Php 5.074M - 5.266M Php 4.567M - 4.739M Kata r T n 2-Bedroom (Inner Unit, 50 sqm) Php 2.373M - 2.461M Php 2.136M - 2.439M le s O 3-Bedroom (End Unit, 62 - 71 sqm) Php 3.407M - 4.359M Php 3.066M - 3.923M l e 3-Bedroom (Inner Unit, 75.50 sqm) e s Php 3.888M - 4.070M Php 3.499M - 3.663M S o r p Parking Price o r F u Covered Parking Karon - 72 slots Kata - 68 slots Php 355,000 P Street Parking Php 238,500
  • 50. PROJECT IN FOCUS Construction Milestones in g • Model Unit in ra l y – 1st wk of April • Karon & Kata Bldg. r T n – RFO in May 2009 le s O l e e s Excavation of Kata Building • 2nd QTR 2008 S o r p – Completion of Guardhouse o r F u • May 2009 – Completion of P Clubhouse Guardhouse
  • 51. in g in ra l y END T OF r le s O n l e e s PRESENTATION S o r p o r F u P