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Illumina Residences Manila, V. Mapa, sta. Mesa Manila
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Illumina Residences Manila, V. Mapa, sta. Mesa Manila

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  • dmci.. its' a blessing at naka bili kami ng bahay sa tivoli garden ang ganda ng mga unit, halos lahat ng DMCI project maayus at magaganda wla naman problema.magkakaproblema ka lang talaga sa mga bastos n manager at ahente na wlang modo at bastos...sna indi kayo matapasy sa kanila.. mga bastos....
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  • 1. DISCLAIMER in g in The presentation contained herein ra themy intends only to serve as a training T the product. rabout On material to Sellers, providing la lethis presentation l of s general knowledge e S be usedseselling All or any part r o orranyo forinitiatives should not F u p other purposes aimed Pmarketing and/or selling the at project.
  • 2. in g in ra ly r T n e l le s O r S s e o rpo F u P PROJECT BRIEFING FEBRUARY 27, 2008
  • 3. in g in ra ly r T n e l le s O OVERVIEW r S s e o rpo F u P
  • 4. Project Description in g in ra ly Illumina Residences Manila is T n a 32 Floor – Residential Tower, r le s O and sits on a 6,935.50 SQM property. e l r S s e It is comprised of 540 residential o rpo F u units ranging from Studios, 2 BR to 3 BR condominium units with P sizes from 24 sqm. to 66 sqm. Units are ready for occupancy by August 2011.
  • 5. in g in ra ly SITE & er T n e l l LOCATION O r S o rpo s es F u P
  • 6. STRATEGIC LOCATION Illumina Residences Manila is located along V. Mapa corner P. Sanchez St. in Sta. Mesa, Manila in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 7. Proximity to Manila schools and commercial establishments in A. Educational Institutions g in • Don Bosco School – in front of site ra ly • Don Bosco Technical Institute – 1.20 KMS T n • Jose Rizal University – 1 KM r le s O • Polytechnic University of the Philippines – 1.20 KMS l • Dominican College – 1.5 KMS e r S • Aquinas School – 1.5 KMS s e • Central Colleges of the Philippines – 1.4 KMS o rpo • Immaculate Heart of Mary College – 1.5 KMS F u • Arellano University Plaridel HS – 1 KM P • Educational Research and Development Assistance (ERDA) – 1.9 KMS
  • 8. B. Medical Institutions in g Lourdes Hospital – 300 MTS in UERM Hospital – 1.6 KMS ra ly T n C. Commercial Establishments r e l le s O SM City Sta. Mesa – 1.1 KMS Fernandos Supermarket – 1.3 KMS r S s e Agora Public Market – 1.6 KMS o rpo F u P
  • 9. in g in ra ly TARGET r T n e lle MARKET O r S o rpo s es F u P
  • 10. Who are we talking to • Demographics in g in ra ly – Decision Makers aged 30 – 40 with a monthly family T n income of P80,000 – P120,000 with children in the r le s O elementary and high school level. e l – Mostly Manila residents (Pinoys) supporting their young S e family and looking to upgrade their homes and quality of r s o rpo living. F u – The Filipino – Chinese Community can be considered to some extent as a possible target market. IRM can be P seen as a potential property investment (rental) due to the project’s proximity to schools, hospitals, and the Ortigas Business district.
  • 11. Who are we talking to • Psychographics in g in – These are growing families with the head of family either ra ly employed or residing within the immediate areas of Manila and T n currently own their homes or renting. r le s O – They are driven individuals and generally motivated to provide e l their families a better life and are looking for a home that would provide efficient and comfortable living within the area of highly r S s e urbanized Manila. o rpo – They have specific expectations when it comes to their idea of a F u home and are looking for a home that addresses their demands, expectations and concerns. P – The project’s proximity to their areas of work or business, accessibility to public transport and affordability and value for money will also play a major role in their decision.
  • 12. Who are we talking to in g in ra ly • Psychographics r T n le s O – Generally decide to live in area with which they are familiar and comfortable e l r S s e o rpo F u P
  • 13. Growing Families Emotional Need Benefit Activities & Experiences Link to Product/ Amenity 1. I want to spend in g Being right at the - I can have enough time for -Please see slide 5-7. in more time living heart of Sta. Mesa, sleep, have a hearty breakfast or ra ly than making a Manila --- in close arrive home to watch the latest living. My address proximity to work evening news. should be near r T n areas, schools and re-creational - I can take public transport right Located in Sta Mesa le s O my work area and establishments. outside the building when I want And in close proximity l the schools need to save gas. To educational to be in close S e proximity as well e - Kids to do assignments at institutions. r s for my kids to home than in the road. the road. o rpo spend more time F u at home than in - Dine and shop during weekdays or weekends as a family. Close Proximity to Commercial establishments. P
  • 14. Growing Families Emotional Need Benefit Activities & Experiences Link to Product/ Amenity in 2. I’ve always Ample spaces in g -Move about comfortably in your -IRM’s variety of unit mix in more cramped Sta. Mesa wanted own private spaces (Studio, 2-BR and 3-BR) ra ly room for my area growing family. - Relax under the heritage trees - On-ground amenities More room for r T n after a hard day’s of work. as well as lots of common spaces within le s O living areas and - Allow kids to run freely and the building for rest and l recreational touch real feel of grass under recreation. S do not want to e areas. However, I e their feet. r s move away and o rpo transfer to the F u suburbs. Manila has always been my home. I am P familiar with the area already and so is my family
  • 15. Growing Families Emotional Need Benefit Activities & Experiences Link to Product/ Amenity 3. I want to be at Secured in g -There are levels of security: at -Entrance gate and solid in peace knowing the entrance gate and at the fence ra ly my family and lobby). Deliveries will be kids are safe and checked before they’ll be - CCTV’s on common sound while I’m in r T n allowed to go up the units. areas le s O the office or away - I can enjoy swimming at the - Back-up power l for a work pool area without the public generator with 500 watts assignment. S e e enjoying the view from the perimeter fence. in each unit r o rpo s - Assistance is a ring away from - Property management assistance F u the property management office for basic requests. P
  • 16. Potential Investors Emotional Need Benefit Activities & Experiences Link to Product/ in g Amenity in 4. I’m looking for Rental Potential of - There is a huge pool of -Being not more than ra ly a home that units potential renters from: 2KM form Manila could double as a a. students educational institutions, halfway house or r T n b. Parents of students who live in neighboring it is at an advantage as the choice launch pad le s O as unit/s I can provinces for students and l rent out to c. Households who want to employees in the area. students S eand employees in the e upgrade but would rather rent for now - Rental potential of r s area which is P15 to 25k as on o rpo reasonably priced F u without scrimping amenities quality and - IRM can serve as a halfway home because it is near my work or school. experienced Hampstead Gardens. in features. P
  • 17. in g in ra ly r T n Sellingle l O Proposition S e es r o rpo s F u P
  • 18. in g in ra ly r T n e l le s O The Name & Logo S e The name perfectly describes the projects features such as the use of r s o rpo space in its design, its landscaped atriums and its T shaped F u Architecture which promotes good ventilation, lighting. P It is also the “enlightened choice” for families looking for a home with amenities and features comparable to high end condominium project but at an affordable rate. The Starburst represents a bright new beginning.
  • 19. What do we want to say? – Value Proposition g Illumina Residences Manila is… in in ra ly r T n What : A modern and exclusive residential high rise condominium e l le s O How : that provides a comfortable and efficient city living Who : for the career – driven, moderately earning Filipino r S s families. e o rpo Why : aspiring to live in an organized home environment where F u everything works. P Where : located in the progressive city of Manila When : in a time of increasing cramped and chaotic living spaces
  • 20. Key Selling Points g Strategic Location and Views of Manila in in Located in Sta. Mesa gives residents a view of the Manila ra ly Skyline and puts Old Manila Heights within minutes from the metropolis’s schools (Across from Don Bosco, PUP, CCP), r T n Hospitals (Lourdes & Unciano General Hospital), Malls (SM Sta. Mesa), convenience stores, offices. e l le s O Value for Money r S s e o rpo F u IRM offers residents an upgraded quality of living at an affordable package. Because of its good location and proximity within Manila, owners may have the option of living in their new P unit or having it rented out to students or employees looking for a halfway house within the metropolis. Affordability coupled with strategic location adds value to property thus having high – resale potential.
  • 21. Key Selling Points in g First Rate Amenities and Open Spaces With a 60:40 building footprint ratio, residents will enjoy freedom of projects. in space and amenities as compared to other comparable condominium ra ly r T n e l le s Efficient Condo Management O r S s e To free up your mind on some everyday household tasks, a F uo rpo professionally trained property management team will be setup to take care of your daily living needs such as garbage disposal and upkeep of P the property.
  • 22. in g in ra ly Project r T Featuresn e lle O r S o rpo s es F u P
  • 23. in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 24. in g in ra ly r T n Building Elevations e l le s O r S s e o rpo F u P
  • 25. in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 26. in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 27. Typical Floor Plan with studio units (3rd – 6th Floor , 8th – 9 Floor, 10th – 11 Floor) Mandaluyong in g Sta. Mesa in skyline skyline ra ly T n l r le s O S e e r o rpo s F u P N San Juan skyline Manila skyline
  • 28. Typical Floor Plan with studio units (Atrium Level 7th Floor and 12th Floor) Mandaluyong in g Sta. Mesa in skyline skyline ra ly T n l r le s O S e e r o rpo s F u P N San Juan skyline Manila skyline
  • 29. Typical Floor Plan without Studio Units (14th – 17th Floor, 19th -22nd Floor, 24 – 27th Floor, 29th to PH) Mandaluyong in g Sta. Mesa in skyline skyline ra ly T n l r le s O S e e r o rpo s F u P N San Juan Manila skyline skyline
  • 30. Typical Floor Plan without Studio Units (Atrium Level 18th Floor, 23rd Floor, 28th Floor ) Mandaluyong in g Sta. Mesa in skyline skyline ra ly T n l r le s O S e e r o rpo s F u P N San Juan skyline Manila skyline
  • 31. in g in ra Plans T n Typical Unit Floor ly r e l le s O r S s e o rpo F u P
  • 32. Unit Mix • Type in g No. of Units • Studio (24 sqm) in ra ly 120 • 2 BR (48 sqm) r T n 240 le s O • 2 BR (54.50/55.00/55.50 sqm) 60 • e l 3 BR (66 sqm) 120 r S TOTAL UNITS s e 540 o rpo F u P
  • 33. Studio in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 34. 2-BR Mid Unit – 48 sqm. in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 35. 2-BR Mid Unit – 55 sqm. in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 36. 3-BR End Unit – 66 sqm. in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 37. Unit Finishes FLOOR FINISHES DINING & KITCHEN LOW MAINTENANCE RESILIENT FLOORING BEDROOMS LOW MAINTENANCE RESILIENT FLOORING BALCONY TOILET in gCERAMIC TILES UNGLAZED CERAMIC TILES WALL FINISHES INTERIOR in ra ly PAINTED FINISH TOILET r T n PAINTED PLAIN CEMENT FINISH ABOVE TILE le s O CEILING FINISHES e BEDROOMS l LIVING DINING & KITCHEN PAINTED PLAIN CEMENT FINISH PAINTED PLAIN CEMENT FINISH r S TOILET s e PAINTED FICEMBOARD CEILING o rpo KITCHEN AREA F u DOORS GRANITE FINISH COUNTERTOP W/ COMPLETE CABINET SYSTEM P ENTRANCE BEDROOM TOILET WOODEN PANEL DOOR ON METAL JAMB W/ ALUMINUM SCREEN DOOR WOODEN DOOR ON METAL JAMB WOODEN DOOR WITH LOUVER ON METAL JAMB BALCONY ALUMINUM FRAMED SWING GLASS PANEL W/ INSECT SECREEN
  • 38. WINDOWS ALUMINUM WINDOW W/ INSECT SCREEN FINISHING HARDWARE MAIN DOOR LOCKSET BEDROOM LOCKSET in g LEVER TYPE KEYED LOCKSET LEVER TYPE KEYED LOCKSET TOILET LOCKSET in ra ly LEVER TYPE PRIVACY LOCKSET T n TOILET & KITCHEN FIXTURES STUDIO 2 BEDROOM 3 BEDROOM r WATER CLOSET WHITE ELONGATED TYPE TOP FLUSH. ONE PIECE le s O LAVATORY WALL HUNG W/ SEMI UNDER THE COUNTER UNDER THE COUNTER e l PEDESTAL TYPE TYPE TYPE & WALL HUNG W/ SEMI PEDESTAL r S KITCHEN SINK s e SINGLE BOWL TYPE SINGLE BOWL WITH DRAIN BOARD o rpo KITCHEN FAUCET F u SHOWER HEAD AND FITTINGS LEVER TYPE LEVER TYPE LEVER TYPE WALL MOUNTED TYPE SHOWER HEAD AND FAUCET P SOAP AND TOILET PAPER HOLDER WHITE RECESSED TYPE
  • 39. in g in ra ly r T n e l le s O AMENITIES r S s e o rpo F u P
  • 40. Amenities in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 41. 50-Seater Function Room in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 42. Study Hall in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 43. Lanai Area in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 44. Lounge in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 45. Other Amenities • Pool Area in g • in Outdoor Function Area ra ly • Fitness Gym r T n • l le s O Deck Garden e • S Utility Cages r s e • o rpo F u Residents Parking Areas P
  • 46. in g in ra ly r T n Facilities/Features e l le s O r S s e o rpo F u P
  • 47. Grand Drop Off in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 48. Atrium Lobby in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 49. Lobby in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 50. Landscaped Atriums in g in ra ly r T n e l le s O r S s e o rpo F u P
  • 51. Other Facilities & Features • 3 High Speed Elevators in g • CCTV in ra ly • T n Overhead Water Tank r • le s O Balconies on all units e l • S e CATV & Phone lines r s • o rpo F u WIFI (Amenities Area) P
  • 52. Parking Level Allocated Slots Lower Level 2 Lower Level 1 in g 65 60 Ground Floor Second Floor in ra ly 49 23 TOTAL r T n 197 Pricing e l le s O I. S e Covered Parking per slot r s o rpo F u LEVEL LIST PRICE P Lower level 2 parking Lower level 1 parking 470,000.00 480,000.00 Ground floor 480,000.00
  • 53. II. Tandem Parking (2 Slots) in g in Level List Price ra ly Lower level 2 parking 780,000.00 r T n Lower level 1 parking 800,000.00 le s O Ground Floor 800,000.00 e l r S s e o rpo F u P
  • 54. Efficient Property Management in Property Management Services g Worry Free Upkeep of your property with DMCI Homes in ra ly • T n Move In Assistance r le s O • Leasing Program • l Car Wash Services e • • r S s Roving Security e Utilities application & payment assistance • • o rpo F u General Maintenance of common areas Newspaper Delivery • • • P Proximity Cards Taxi Call – In Service Organizing of Community Events
  • 55. in g in ra Terms T nl y Pricing & Payment r e l le s O r S s e o rpo F u P
  • 56. Unit Pricing UNIT TYPE AREA PRICE in g in RANGE ra ly Studio 24 sqm. 48 - 55r T n1.4 M - 1.5 M 2 BR e l le s O sqm. 2.6 M - 3.8 M 3 BR r S 66 sqm. s e 3.9 M - 4.8 M F uo rpo P
  • 57. Payment Terms COMPUTATION SHEET PROJECT: Illumina Residences Manila BUILDING: UNIT: in g Illumina Residences Manila 407 RFO DATE: No. of Months to RFO: Aug-11 42 AREA: TERMS: in ra ly 50% dp ; 50% 5 years 28.5 sqm LIST PRICE r T n Please secur payment terms reco of 1,424,000.00Division. Sales le s O Discount 6.00% 85,440.00 e l Total Contract Price 1,338,560.00 Downpayment 1 r S s e 50% 669,280.00 o rpo Less: Spot cash Discount 0.00% - F u Net Downpayment 1 Less: Reservation Fee 669,280.00 20,000.00 Payable in P Net Downpayment 1 42 month/s 649,280.00 15,459.05 per month Balance 50% 669,280.00 Factor 2.378993% Monthly Amortization 60 mos 15,922.12 per month 1,338,560.00
  • 58. COMPUTATION SHEET PROJECT: Illumina Residences Manila BUILDING: Illumina Residences Manila RFO DATE: Aug-11 g UNIT: 407 No. of Months to RFO: 42 in AREA: 28.5 sqm in TERMS: 50% dp ; 50% 5 years ra ly LIST PRICE 1,424,000.00 Discount r T n 6.00% 85,440.00 le s O Total Contract Price 1,338,560.00 Downpayment 1 e l 50% 669,280.00 r S s Less: Spot cash Discount e 0.00% - o rpo Net Downpayment 1 F u Less: Reservation Fee Net Downpayment 1 669,280.00 20,000.00 649,280.00 Payable in Balance P 50% 42 month/s 15,459.05 669,280.00 per month Factor 2.378993% Monthly Amortization 60 mos 15,922.12 per month 1,338,560.00
  • 59. in g in ra ly Project Launchr TTimetable n e lle O r S o rpo s es F u P
  • 60. 2008 / 09 Milestones in g Completion of Model Units – March 1, 2008 in ra ly T n Opening to the Public of Model units - r le s O March 25, 2008 e l S e Completion of Entrance Gate / Fencing r s o rpo F u 2nd & 3rd Quarter 2009 Completion of Amenities P August 2011
  • 61. in g in ra ly r T n End of Presentation e l le s O r S s e o rpo F u P