EAST RAYA GARDENS
 PROJECT BRIEF PRESENTATION
          09.30.08
Project Overview
PROJECT TYPE:    MID-RISE RESIDENTIAL DEVELOPMENT

PRODUCT TYPE: CONDOMINIUM UNITS; DOUBLE-ROW AND
      ...
Location Map
                                                                   THE
                                      ...
Location Map
Area Distances
COMMERCIAL
     •    Tiendesitas – 4.7 Km
     •    SM Pasig – 4.9 Km
     •    Market-Market – 5.8 Km
    ...
MARKET STUDY / COMPETITIVE
       LANDSCAPE
PASIG COMPETITORS

     PROJECTS                    LOCATION                        DEVELOPER            LAND AREA     NO....
UNIT MIX & SELLING PRICE
                                     UNIT                              TCP RANGE            AVERA...
PRICE SEGMENT

                                                 MONTHLY AMORTIZATION RANGE         REQUIRED MONTHLY HOUSEH...
SALES TAKE-UP
                           NO. OF                          REMAINING   AVE. SALES PER
         PROJECTS     ...
COMPETITOR USP / VPS

MARQUINTON               ONE OASIS –
RESIDENCES –             Resort-inspired
Mixed use             ...
AQUA VERDE at CIRCULO VERDE
Mixed use development with commercial areas and offices, features green
           architectur...
SUCCESS OF DMCI HOMES IN PASIG

DMCI Homes has been doing well in the Pasig area over the past
few years as evident of sol...
KEY FACTORS / STRENGTHS OF ERG
                                              OVER COMPETITION

CAMBRIDGE VILLAGE – Poor lo...
TARGET MARKET
Demographics

a. Primary market – Upgraders from Pasig and nearby areas –
   Marikina, Antipolo, Cainta and Rizal aspiring...
Psychographics (The Cocooners)

They are practical individuals looking for a secured, protected
and peaceful home environm...
RIVERFRONT
                                      RFR attracts both single and married buyers

                     Launch ...
RIVERFRONT
                    RFR attracts both 31-40 years and 30 years and below age groups

                      Laun...
RIVERFRONT
         RFR attracts more buyers from Pasig, Mandaluyong and San Juan, followed by
                           ...
RIVERFRONT
           Most RFR buyers work in Pasig, Mandaluyong, San Juan area, Manila areas,
                           ...
RIVERFRONT
              More tha half of RFR buyers are employed in private companies/agencies

                        L...
RIVERFRONT
                     Most RFR buyers claimed to be earning P150,001 and above

                     Launch to D...
RIVERFRONT
        RFR attracts buyers who already have their own house, some are renting and
                          ot...
PROJECT NAME
      &
    LOGO
VALUE PROPOSITION
What    :   The only Balinese-inspired mid-rise
            residential village in Pasig
How     :   That offers a genuine...
Idyllic and Accessible Location
Right within the heart of the bustling city lies the quiet
side of Pasig, with lesser traf...
Inspirations of Bali
East Raya Gardens is a residential village
composed of eight medium rise, 5-storey buildings
which fe...
Invigorating Resort Amenities
A relaxing haven that promotes overall
positive well-being featuring a sprawling
pavilion-li...
Security and Assurance
Come home to a secured and peaceful community
featuring an impressive Balinese grand entrance
gate ...
CONCEPT STATEMENT
A sense of privacy. A world of your own. That’s what
you get when you step into DMCI’s latest offering…
where you leave al...
Communication Strategies

  Leverage on the success of Raya Garden theme, sense of place
  and a relaxing home environment...
MERCHANDISING
  IN PLACE
MERCHANDISING IN PLACE




Billboard Onsite
MERCHANDISING IN PLACE




                                                  Billboard @ East Ortigas Mansion site



Bill...
PROJECT IN FOCUS
Architectural Concept
ARCHITECTURE STYLE:            MODERN BALINESE

1.   CHARACTERIZED BY TRADITIONAL BUILDING FORMS THA...
Site Development
LAND AREA      =   2.9 HECTARES
NO. OF BLDGS   =   8 MID-RISE STRUCTURES
# of STOREYS   =   5 W/ BASEMENT...
Development Features
• Grand entrance
• Electric perimeter fence
• Overhead water tank and cistern
• Garbage collection fa...
Building Features
• Balinese-inspired façade
• Resort-themed receiving area at the upper ground floor
• Single-loaded, ins...
Unit Features
Provisions:
• Provision for window-type AC at Master’s Bedroom & Bedroom 2
• Provision for cable TV connecti...
RAJA
                                                            (BLDG D)


                                              ...
Building Plans – Ground Floor
                             Facing Amenities




                             AMANUSA
2BR 4...
Building Plans – 2nd to 5th Floor
                             Facing Amenities




                              AMANUSA
...
Unit Mix

                         Unit Type
Buildings                                        Total
            42.00 sqm ...
Unit Lay-out – 42.00 sqm




                 Service Area   7.00 sqm
Unit Lay-out – 49.50 sqm




             Service Area   7.00 sqm
Unit Lay-out – 66.00 sqm




              Service Area   7.00 sqm
Unit Finishes
TURNOVER FINISHES
I. FLOOR FINISHES
   Living, Dining and Kitchen   Low maintenance resilient flooring
     ...
Unit Finishes
TURNOVER FINISHES

                              Granite finish kitchen countertop
IV. KITCHEN AREA
        ...
Clubhouse Concept




                     ADULT POOL
POOLSIDE LOUNGE




                                                ...
PMO SERVICES


• 24-hour security, with roving
  personnel
• General maintenance of common
  areas
• Move-in assistance
• ...
MILESTONE




Amanusa Building – Target RFO by February 2010
SALES OFFICE
UNIT PRICES

       Unit Type                      Price Range
                         2-BR
42 sqm                       ...
PAYMENT TERMS

• Reservation Fee                    Php 20,000
• Minimum Downpayment                20%
• Standard in-hous...
SAMPLE COMPUTATION
EAST RAYA GARDENS

  Sales Channel     October   November   TOTAL
      Division 1       4          4       8
      Divisi...
End of Presentation

    Thank you
East Raya Gardens, Mercedes Ave., Pasig City
East Raya Gardens, Mercedes Ave., Pasig City
East Raya Gardens, Mercedes Ave., Pasig City
Upcoming SlideShare
Loading in...5
×

East Raya Gardens, Mercedes Ave., Pasig City

7,184

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
7,184
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
45
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

East Raya Gardens, Mercedes Ave., Pasig City

  1. 1. EAST RAYA GARDENS PROJECT BRIEF PRESENTATION 09.30.08
  2. 2. Project Overview PROJECT TYPE: MID-RISE RESIDENTIAL DEVELOPMENT PRODUCT TYPE: CONDOMINIUM UNITS; DOUBLE-ROW AND SINGLE ROW BUILDING TYPES UNIT TYPE/MIX: 2-BEDROOM & 3-BEDROOM UNIT MIX NO. OF BLDGS: 8 MEDIUM-RISE (5 FLOORS) BUILDINGS NO. OF UNITS: 778 UNITS; 524 PARKING SLOTS PRICE RANGE: 2.25M TO 4.12M
  3. 3. Location Map THE SITE THE PROJECT SITE IS LOCATED ALONG MERCEDES AVENUE CORNER LUIS ST., PASIG CITY.
  4. 4. Location Map
  5. 5. Area Distances COMMERCIAL • Tiendesitas – 4.7 Km • SM Pasig – 4.9 Km • Market-Market – 5.8 Km • SM Megamall – 6.5 Km • Robinsons Galleria – 7.4 Km SCHOOLS • University of Asia and the Pacific – 5.6 Km • St. Paul College – 5.2 Km • Lourdes School – 5.9 Km • Pasig Catholic College – 3.7 Km • Pamantasan ng Lungsod ng Pasig – 2.6 Km HOSPITALS • New Medical City – 6.0 Km • Rizal Medical Center – 3.5 Km • Pasig City General Hospital – 1.4 Km • St. Therese Hospital – 2.0 Km NOTE: DISTANCES ARE MEASURED IN ODOMETER READING BY TAKING THE SHORTEST POSSIBLE ROUTE FROM THE PROJECT SITE TO THE PLACES MENTIONED AND NOT BY STRAIGHT-LINE METHOD USING ROAD MAPS
  6. 6. MARKET STUDY / COMPETITIVE LANDSCAPE
  7. 7. PASIG COMPETITORS PROJECTS LOCATION DEVELOPER LAND AREA NO. UNITS MERCEDES AVE., COR LUIS ST., PASIG EAST RAYA GARDENS DMCI HOMES 2.9 HAS 778 CITY CAMBRIDGE VILLAGE CAINTA, RIZAL EMPIRE EAST LAND HOLDINGS 7.4 HAS 3,221 MARQUINTON SUMULONG HIWAY COR. FERNANDO FEDERAL LAND 3,422 SQM 1,011 RESIDENCES AVE., MARIKINA CITY ONE OASIS TOWER ORTIGAS EXT., PASIG CITY FILINVEST LAND 4.3 has 240 P.A. METRO RESIDENCES EAST RESIDENCES ORTIGAS AVE. EXTN., CAINTA, RIZAL 9,000 SQ.M. 116 BUILDERS RAYMUNDO AVE., MAYBUNGA, PASIG DYNAMIC REALTY & HAMPTON GARDENS 1 HA 1,584 CITY RESOURCE CORP. CALLE INDUSTRIA ST., BAGUMBAYAN, AQUA VERDE ORTIGAS & COMPANY 12 HAS 142 QUEZON CITY ASPIRE@NUVO CITY LIBIS, QUEZON CITY NUVOLAND PHILIPPINES 4.2 HAS 800 EVANGELIST ST., NEW SANTOLAN, BRENTWOOD MANSIONS CITYLAND 5.9 HAS 240 PASIG CITY • 8 projects were identified as competitors of East Raya Gardens in Pasig City. • Active players in the area are Federal Land (Marquinton Residences), Filinvest (One Oasis), Ortigas & Company (Aqua Verde), Nuvoland (Aspire@Nuvo City), and Cityland (Brentwood Mansions).
  8. 8. UNIT MIX & SELLING PRICE UNIT TCP RANGE AVERAGE AVERAGE PROJECTS NO. OF UNITS FLOOR AREA TYPE LOW HIGH TCP PRICE/SQM 2 BR 42sqm(TA=56.5sqm) 42 sqm 2,200,000 2,200,000 2,700,000 2,600,000 2,450,000 2,400,000 38,938 52,453 EAST RAYA GARDENS 778 2 BR 49.5sqm(TA=64sqm) 49.5 sqm 2,600,000 2,600,000 3,000,000 3,100,000 2,800,000 2,850,000 40,625 62,266 3 BR 66 sqm 66.0sqm(TA=88sqm) 3,600,000 3,600,000 4,300,000 4,100,000 3,950,000 3,850,000 59,848 40,909 1 BR 30 sqm - 34 sqm 860,000 1,000,000 930,000 29,040 CAMBRIDGE VILLAGE 3,221 2 BR 40 sqm - 50 sqm 975,000 1,470,000 1,222,500 26,888 1 BR 22 sqm - 24 sqm 1,302,500 1,302,500 56,630 MARQUINTON 1,011 2 BR 41 sqm -45 sqm 2,404,266 2,404,266 55,913 RESIDENCES 3 BR 68 sqm -104 sqm 5,578,500 5,578,500 64,866 STUDIO 22 sqm 1,534,000 1,534,000 69,727 ONE OASIS TOWER 240 1 BR 28 sqm - 45 sqm 2,443,000 1,874,096 – 3,011,940 2,443,000 66,932 2 BR 43 sqm - 58 sqm 2,964,850 – 3,999,100 3,482,000 3,482,000 68,950 EAST RESIDENCES 116 1 BR 30 sqm 730,000 940,500 835,250 27,842 STUDIO 19 sqm 914,000 950,000 932,000 49,053 HAMPTON GARDENS 1,584 1 BR 25 sqm - 29 sqm 1,180,000 1,370,000 1,275,000 47,221 2 BR 34 sqm - 40 sqm 1,500,000 2,000,000 1,750,000 47,059 1 BR 44 sqm 3,600,000 3,600,000 81,818 AQUA VERDE 142 2 BR 80 sqm 7,000,000 7,000,000 87,500 STUDIO 34 sqm 2,400,000 2,600,000 2,500,000 73,529 ASPIRE@NUVO CITY 800 1 BR 54 sqm 3,600,000 3,900,000 3,750,000 69,444 2 BR 80 sqm 5,800,000 6,300,000 6,050,000 75,625 1 BR 22 sqm - 25 sqm 800,000 1,170,000 985,000 41,582 BRENTWOOD 240 2 BR 31 sqm - 55 sqm 1,200,000 2,000,000 1,600,000 37,537 MANSIONS 3 BR 43 sqm - 56 sqm 1,500,000 2,000,000 1,750,000 35,299 • ERG is also priced competitively against competition. It is in fact priced much lower than One Oasis, Marquinton Residences, • 2-BR unit configurations are of the same size range than that of Marquinton and One Oasis.
  9. 9. PRICE SEGMENT MONTHLY AMORTIZATION RANGE REQUIRED MONTHLY HOUSEHOLD PRICE SEGMENT (20/80, 10YTP at 17% Int. rate) INCOME (30%) 700,000 - 1.3M ECONOMIC 9,748 - 18,075 35,000 - 65,000 1.3M - 2.5M CORE-MID 18,075 - 34,760 65,000 - 120,000 2.5M - 5M UPPER-MID 34,760 - 69,520 120,000 - 250,000 5M - 7M SINGLE A HIGH-END 69,520 - 97,330 250,000 - 350,000 7M - 15M AA HIGH-END 97,330 - 208,560 350,000 - 700,000 15M - UP AAA HIGH-END 208,560 and up 700,000 and up NO. OF FLOOR PROJECTS UNIT MIX PRICE RANGE UNITS AREA 2 BR 270 42 sqm 2,200,000 2,700,000 2,600,000 EAST RAYA 2 BR 368 49.5 sqm 2,600,000 3,000,000 3,100,000 GARDENS 3 BR 140 66 sqm 3,600,000 4,100,000 4,300,000 East Raya Garden Target Market – 35% CORE-MID SEGMENT with a COMBINED MONTHLY HOUSEHOLD INCOME of P65,000 – 120,000. – 65% UPPER-MID SEGMENT with a COMBINED MONTHLY HOUSEHOLD INCOME of P120,000 – 250,000.
  10. 10. SALES TAKE-UP NO. OF REMAINING AVE. SALES PER PROJECTS UNITS SOLD % UNITS UNITS MONTH EAST RAYA GARDENS 778 AS OF MARCH 2008 CAMBRIDGE VILLAGE 3,221 3,062 95% 159 34 MARQUINTON RESIDENCES 1,066 1,008 95% 58 20 ONE OASIS TOWER 549 341 62% 208 34 EAST RESIDENCES 116 83 72% 33 4 HAMPTON GARDENS 1,584 46 3% 1,538 3 AS OF SEPTEMBER 2008 AQUA VERDE 142 16 11% 126 4 ASPIRE@NUVO CITY 800 559 70% 241 80 BRENTWOOD MANSIONS 240 5 2% 235 5 • Available units for sale of competition – 2,598 units
  11. 11. COMPETITOR USP / VPS MARQUINTON ONE OASIS – RESIDENCES – Resort-inspired Mixed use amenities development with commercial/retail areas, outdoor resort-style swimming pool ASPIRE@NUVO BRENTWOOD CITY – MANSION – Mixed use Low selling development price / low with commercial price per sq.m. areas and offices, low monthly amortization thru bank financing
  12. 12. AQUA VERDE at CIRCULO VERDE Mixed use development with commercial areas and offices, features green architecture, resort-like amenities, man-made river
  13. 13. SUCCESS OF DMCI HOMES IN PASIG DMCI Homes has been doing well in the Pasig area over the past few years as evident of sold out DMCI Homes themed projects such as East Ortigas Mansions, Mayfield Park Residences and Riverfront Residences. DMCI Homes has already establish a foot hold and built a solid reputation as a builder/developer in the Pasig area. Sales performance of success projects mentioned above are barometer and testaments that residential market in Pasig and nearby areas generally accept the unique development (resort- like community) DMCI Homes has introduced over the past years.
  14. 14. KEY FACTORS / STRENGTHS OF ERG OVER COMPETITION CAMBRIDGE VILLAGE – Poor location, High density community MARQUINTON RESIDENCES – Location is far from CBD (Ortigas) ONE OASIS TOWER – Filinvest has no track record yet in MRB AQUA VERDE – High price per sq.m ASPIRE@NUVO CITY – High price per sq.m BRENTWOOD MASIONS – Poor quality of unit finishes EAST RESIDENCES – Developer is not known in the industry and no track record yet HAMPTON GARDENS – Old project, Developer is not known in the industry and no track record yet
  15. 15. TARGET MARKET
  16. 16. Demographics a. Primary market – Upgraders from Pasig and nearby areas – Marikina, Antipolo, Cainta and Rizal aspiring to move to a nearer abode to the CBD (Ortigas/Makati),Early Nesters aged 31 to 40 yrs. old with gross monthly income of Php 120,000- above. They are career-oriented individuals with toddlers and pre-school children. b. Secondary market – First time buyers and upgraders within Pasig. Young professionals in their late 20’s and 30’s employed in BPO Centers and multi-national corporations in nearby Ortigas and Libis area looking for a relaxing home near their place of work.
  17. 17. Psychographics (The Cocooners) They are practical individuals looking for a secured, protected and peaceful home environment away from the daily stresses of work. They are settled individuals who want to live in an exclusive place detached from the frenetic city environment where they can relax and rejuvenate their mind, body and soul to enhance their overall well-being. They want a home that is fresh, modest looking, a place where they can grow old in. They are dependable, caring family-oriented individuals who values the essential things in life. They seek to attain a good balance in their career and family life.
  18. 18. RIVERFRONT RFR attracts both single and married buyers Launch to Date Year to date RFR - Marital Status RFR - Marital Status Not Indicated, Separated, 4, Not Indicated, Separated, 6, 71, 9% Widowed, 4, 1% 8, 2% 1% 1% Widowed, 5, 1% Married , 344, 43% Married , 232, 48% Single, 234, 48% Single, 380, 46% Base: 484 Base: 809 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  19. 19. RIVERFRONT RFR attracts both 31-40 years and 30 years and below age groups Launch to Date Year to date RFR - Age Bracket RFR - Age Bracket Not Indicated, 61 Above, 11, 61 Above, 14, Not Indicated, 2% 12, 2% 30, 4% 51 - 60, 40, 8% 30 Below, 161, 51 - 60, 59, 7% 2% 30 Below, 272, 34% 34% 41 - 50, 65, 13% 41 - 50, 115, 14% 31 - 40, 319, 31 - 40, 195, 39% 41% Base: 484 Base: 809 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  20. 20. RIVERFRONT RFR attracts more buyers from Pasig, Mandaluyong and San Juan, followed by Quezon City and Provinces area Launch to Date Year to date RFR - Residence RFR - Residence Not Indicated, Not Indicated, Makati, 24, 5% Makati, 42, 5% Manila, 44, 5% Outside MM, 74, 93, 11% 21, 4% Manila, 32, 7% Outside MM, Quezon City, 15% Quezon City, 111, 14% 125, 15% Overseas, 37, 79, 16% 8% Overseas, 47, 6% Pateros - South 2, 10, 2% Pateros - South 2, 13, 2% Taguig, 8, 1% Taguig, 3, 1% South 1, 10, 2% South 1, 16, 2% Central, 236, Central, 142, North, 12, 1% East, 62, 8% North, 9, 2% 30% 29% East, 43, 9% Base: 809 Base: 484 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  21. 21. RIVERFRONT Most RFR buyers work in Pasig, Mandaluyong, San Juan area, Manila areas, Makati City and Overseas Launch to Date Year to date RFR - Work Address RFR - Work Address Makati, 95, 12% Manila, 23, 3% Quezon City, Makati, 62, 13% Manila, 18, 4% 60, 7% Not Indicated, Not Indicated, Pateros - 158, 33% Quezon City, 357, 45% Taguig, 17, 2% 45, 9% Central, 133, Outside MM, Pateros - 16% 24, 5% Taguig, 12, 2% North, 7, 1% Overseas, 47, Central, 99, Outside MM, South 1, 8, 1% 10% 20% Overseas, 64, South 1, 6, 1% 31, 4% South 2, 9, 2% 8% South 2, 10, 1% North, 3, 1% Base: 809 Base: 484 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  22. 22. RIVERFRONT More tha half of RFR buyers are employed in private companies/agencies Launch to Date Year to date RFR - Occupation Type RFR - Occupation Type Not Indicated, Not Indicated, 247, 31% 117, 24% Others*, 3, 1% Employed, 445, Professional, Employed, 285, 55% 58% Professional, 47, 10% 65, 8% Entrepreneur, Entrepreneur, 32, 7% 48, 6% Base: 809 Base: 484 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  23. 23. RIVERFRONT Most RFR buyers claimed to be earning P150,001 and above Launch to Date Year to date RFR - Income Bracket RFR - Income Bracket P50,000 and P50,000 and P50,001 - below, 115, P50,001 - below, 34, 7% P80,000, 43, 14% P80,000, 60, 9% P80,001 - Not Indicated, 7% P120,000, 36, Not Indicated, 329, 42% 7% P80,001 - 229, 47% P120,000, 64, P120,001 - 8% P150,000, 13, P120,001 - 3% P150,000, 35, P150,001 and P150,001 and 4% above, 206, above, 129, 25% 27% Base: 809 Base: 484 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  24. 24. RIVERFRONT RFR attracts buyers who already have their own house, some are renting and others are still living with their relatives Launch to Date Year to date RFR - Home Ownership RFR - Home Ownership Owned, 159, Owned, 93, 20% 19% Not Indicated, 330, 41% Not Indicated, 229, 47% Rented, 124, Rented, 72, 15% 15% Living with Living with Relatives, 196, Relatives, 90, 24% Base: 809 19% Base: 484 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  25. 25. PROJECT NAME & LOGO
  26. 26. VALUE PROPOSITION
  27. 27. What : The only Balinese-inspired mid-rise residential village in Pasig How : That offers a genuine sense of retreat and serenity with its distinct Balinese- themed architecture and resort amenities Who : For upgraders within Pasig and nearby areas Why : Aspiring for a secured, relaxing and exclusive community Where : Within easy reach from commercial and business districts When : In a time of compounding stress in urban living
  28. 28. Idyllic and Accessible Location Right within the heart of the bustling city lies the quiet side of Pasig, with lesser traffic congestions and more freedom to move around, travel time is minimized allowing you to spend more time on the things you enjoy. Strategically situated along Mercedes Ave., Pasig City. It is in close proximity to major thoroughfares-- C5 road and Ortigas Avenue. Leading commercial establishments such as SM Megamall, SM Pasig Supercenter, Tiendesitas, Robinsons Galleria and prominent learning institutions like University of Asia and the Pacific, St. Paul College are just nearby. It is accessible as well to top notch universities in the country - U.P. and Ateneo. Also, modern hospital Medical City is within easy reach.
  29. 29. Inspirations of Bali East Raya Gardens is a residential village composed of eight medium rise, 5-storey buildings which features distinct Balinese architecture perfectly complemented with 500 square meters of lush Balinese gardens & water features to provide you a relaxing environment. Characterized by traditional building forms that imitate nature, earthy tones of wood, bamboo and natural stones were used throughout the project to give you not only a feeling of oneness with nature but peace and tranquility as well.The inspirations of Bali is taken down even to the tiniest of details – the building ornaments, carved wall panels, artworks, stone sculptures and exotic plants keep the spirit of modern Bali alive in the development.
  30. 30. Invigorating Resort Amenities A relaxing haven that promotes overall positive well-being featuring a sprawling pavilion-like clubhouse structures that are seamlessly interconnected by walkways, foot bridges, courtyards, ponds and gardens. With 60% of the entire land area dedicated to open spaces, landscapes and other recreational facilities, you have plenty of room to breathe and unwind after a stressful day at work. Active and passive leisure activities are abound in the central amenities area such as the infinity pool, playcourts, playgrounds, themed gardens, meditation pavilion, pocket parks, gazebos and indoor clubhouse facilities which are intended to provide its residents a Bali-style getaway experience within the confines of their homes.
  31. 31. Security and Assurance Come home to a secured and peaceful community featuring an impressive Balinese grand entrance gate with a 24-hour roving security service and electrified perimeter fence, ensuring your family’s safety and peace of mind, always. Its ideal serene environment is conducive in developing trust and confidence among its neighbors. A dependable community that looks after your needs just the way your family would. Also, the property is properly maintained and preserved by DMCI Homes’ Property Management Team who are readily available to extend assistance to each resident’s needs.
  32. 32. CONCEPT STATEMENT
  33. 33. A sense of privacy. A world of your own. That’s what you get when you step into DMCI’s latest offering… where you leave all the cares you have and get transported to a world totally your own. A place where you and your family can discover the simple pleasures of life because now, you have the time, and you are at peace, relaxed and comfortable… A private little world of indulgence and tranquility… at East Raya Gardens.
  34. 34. Communication Strategies Leverage on the success of Raya Garden theme, sense of place and a relaxing home environment. Capitalize on the strong performance of Riverfront in the area – demand for Riverfront convert to East Raya Gardens. Harp location with better wider road and away from the bustling Pasig City center, peaceful and quiet side of Pasig. Establish the essence of living amongst Target Market – simplicity and serenity are true measurements of quality life.
  35. 35. MERCHANDISING IN PLACE
  36. 36. MERCHANDISING IN PLACE Billboard Onsite
  37. 37. MERCHANDISING IN PLACE Billboard @ East Ortigas Mansion site Billboard @ Eagle St.-Sandoval Bridge * Another Billboard is also located at Shell Felix Ave. site * HOTLINE INQUIRIES GENERATED: 78 CALLS (SEP. 9-27)
  38. 38. PROJECT IN FOCUS
  39. 39. Architectural Concept ARCHITECTURE STYLE: MODERN BALINESE 1. CHARACTERIZED BY TRADITIONAL BUILDING FORMS THAT IMITATE NATURE; PAVILION-LIKE STRUCTURES THAT ARE SEPARATED BY COURTYARDS, PONDS AND GARDENS 2. TROPICAL LANDSCAPE SETTINGS WITH OPEN SPACES FILLED WITH STONE SCULPTURES AND EXOTIC PLANTS 3. USE OF NATURAL STONE ON FACADE, PLASTERED WALLS PAINTED IN EARTHLY COLORS, FLOOR FINISHES IN EITHER WOOD OR CLAY TILES 4. WOOD AND BAMBOO INTERIOR FINISHES WITH ORNAMENTS THAT INCLUDE CARVED WALL PANEL OF PLANT PATTERNS, ARTWORKS SUCH AS STATUETTE, DECORATIVE POTTERY, AND WOOD ANTIQUES
  40. 40. Site Development LAND AREA = 2.9 HECTARES NO. OF BLDGS = 8 MID-RISE STRUCTURES # of STOREYS = 5 W/ BASEMENT PARKING DENSITY = 251 UNITS/HECTARE NO OF UNITS = 778 UNITS PARKING = 524 SLOTS (476 covered and 48 open) RAJA (BLDG D) UNIT MIX = 2BR & 3BR SAMAYA (BLDG C) BANYAN (BLDG E) RUMAH SENJA (BLDG H) (BLDG B) LOVINA RAMA AMANUSA (BLDG G) (BLDG F) (BLDG A)
  41. 41. Development Features • Grand entrance • Electric perimeter fence • Overhead water tank and cistern • Garbage collection facilities • Back-up generator • WI-FI connectivity at the Clubhouse • Water Station • Convenience Store • Laundry Station
  42. 42. Building Features • Balinese-inspired façade • Resort-themed receiving area at the upper ground floor • Single-loaded, inside corridor design • Landscaped atrium at the upper ground floor • Covered parking at lower ground floor • Service area at roof deck with provisions for individually metered water and electricity • Fire alarm and fire hose cabinets along corridors • Elevators in all buildings • Fire exits at both wings • Balcony in all units
  43. 43. Unit Features Provisions: • Provision for window-type AC at Master’s Bedroom & Bedroom 2 • Provision for cable TV connection • Provision for telephone line connection Inclusions: • Individual electric meters • Individual mail boxes with keys • Smoke detectors • Bedroom partitions
  44. 44. RAJA (BLDG D) SAMAYA (BLDG C) BANYAN (BLDG E) RUMAH SENJA (BLDG H) (BLDG B) LOVINA RAMA AMANUSA (BLDG G) (BLDG F) (BLDG A) Approved building names as of August 27, 2008.
  45. 45. Building Plans – Ground Floor Facing Amenities AMANUSA 2BR 42.00 sqm – 9 units 2BR 49.5 sqm – 8 units 3BR 66 sqm – 4 units average of 21 units at Upper ground level
  46. 46. Building Plans – 2nd to 5th Floor Facing Amenities AMANUSA 2BR 42.00 sqm – 9 units 2BR 49.5 sqm – 9 units 3BR 66 sqm – 4 units average of 22 units at Upper ground level
  47. 47. Unit Mix Unit Type Buildings Total 42.00 sqm 49.50 sqm 66.00 sqm Amanusa 45 44 20 109 Senja 25 24 20 69 Samaya 50 49 20 119 Raja 45 44 20 109 Banyan 55 54 20 129 Rama 0 60 10 70 Lovina 0 44 10 54 Rumah 50 49 20 119 Total 270 368 140 778 % 35% 47% 18% 100%
  48. 48. Unit Lay-out – 42.00 sqm Service Area 7.00 sqm
  49. 49. Unit Lay-out – 49.50 sqm Service Area 7.00 sqm
  50. 50. Unit Lay-out – 66.00 sqm Service Area 7.00 sqm
  51. 51. Unit Finishes TURNOVER FINISHES I. FLOOR FINISHES Living, Dining and Kitchen Low maintenance resilient flooring w/ baseboard Bedrooms Low maintenance resilient flooring w/ baseboard Balcony Ceramic tiles with pebble washout Toilet Unglazed ceramic tiles II. WALL FINISHES Interior Walls Painted finish Toilet Painted plain cement finish above tile III. CEILING FINISHES Living, Dining and Kitchen Painted plain cement finish Bedrooms Painted plain cement finish Toilet Painted ficem board ceiling
  52. 52. Unit Finishes TURNOVER FINISHES Granite finish kitchen countertop IV. KITCHEN AREA complete with cabinet system V. DOORS Entrance Door Wooden panel door on metal jamb Bedroom Door Wooden door on metal jamb Toilet Door Wooden door with louver on metal jamb Aluminum framed glass panel w/ insect Balcony Door screen VI. WINDOWS Aluminum windows with insect screen
  53. 53. Clubhouse Concept ADULT POOL POOLSIDE LOUNGE • FUNCTION HALL OUTDOOR SHOWER KIDDIE POOL • AIRCONDITIONED MULTI-USE HALL • ENTERTAIMENT ROOM • FITNESS GYM W/ DANCE AREA • WATER STATION • LAUNDRY PICK-UP STATION WOOD PLANK DECK • CONVENIENCE STORE BALI-STYLE BALE
  54. 54. PMO SERVICES • 24-hour security, with roving personnel • General maintenance of common areas • Move-in assistance • Utilities application and payment assistance • Realty tax payment assistance • Taxi call-in service • Organizing of community events • Newspaper delivery* *Service available for a reasonable fee
  55. 55. MILESTONE Amanusa Building – Target RFO by February 2010
  56. 56. SALES OFFICE
  57. 57. UNIT PRICES Unit Type Price Range 2-BR 42 sqm Php 2.25M – 2.70M 49.5 sqm Php 2.63M – 3.00M 3-BR 66 sqm Php 3.65M – 4.12M * Amanusa Building Covered Parking Php 400,000.00
  58. 58. PAYMENT TERMS • Reservation Fee Php 20,000 • Minimum Downpayment 20% • Standard in-house payment terms will apply, but again, minimum DP is now 20%. • 10% discount in cash payment • 5% discount on 40-60 payment terms • 4% discount on 30-70 payment terms • 3% discount on 20-80 payment terms • No bank financing yet.
  59. 59. SAMPLE COMPUTATION
  60. 60. EAST RAYA GARDENS Sales Channel October November TOTAL Division 1 4 4 8 Division 2 12 12 24 Division 3 4 4 8 E-Brokers 6 6 12 International 4 4 8 Total 30 30 60
  61. 61. End of Presentation Thank you
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×