Gamification Session barcamp Hamburg 2011
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Gamification Session barcamp Hamburg 2011

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Badges hier, Punkte sammeln da, die gesamte Onlinewelt wird "spielifiziert". ...

Badges hier, Punkte sammeln da, die gesamte Onlinewelt wird "spielifiziert".

Ist das mal wieder nur so eine billige Marketingmasche um User mit Psychotricks zu überlisten noch mehr Produkte zu kaufen die sie gar nicht haben wollen, oder bringt das Hype Thema auch Positives mit sich?

Meine Session auf dem Barcamp Hamburg 2011 handelte von Sinn und Unsinn von Gamification

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Gamification Session barcamp Hamburg 2011 Gamification Session barcamp Hamburg 2011 Presentation Transcript

  • GAMIFICATION SINN ODER UNSINN?EINE KRITISCHE BETRACHTUNG VON GAME DESIGN IM NICHT-GAME-UMFELD – Philipp Gonzales-Scheller (@philippgonzales) barcamp Hamburg 2011, OTTO 11. November 2011
  • Lösung Funktion6 3 Einsatz Optionen 5 Meinungen 2 4 Definition 1
  • Definition – 1.1Was ist eigentlich Gamification? 1
  • GA - MI - FI - CA - TION„integrating game dynamics intoyour site, service, community orcampaign to drive participation“ ( )
  • „Gamification is the use of game design elements in non-game contexts“WISSENSCHAFTLICHE DEFINITION
  • Definition – 1.2Und was ist es nicht? 1
  • Einsatz – 2.1 Wo wird dasbereits eingesetzt? 2
  • SPORT: Nike+
  • FOOD: foodzy
  • FINANCE: mint.com
  • EDUCATION: Tutpup
  • SHOPPING: shopkick
  • WORK: salesforce
  • GOVERNMENT: digitalkoot
  • BADGES LEADER- POINTS BOARD – – – Belohnung, Tracking, Status Competition, Feedback ComparisonLBS: foursquare
  • LBS: SCVNGR
  • BANDITEN
  • MAL EIN PAAR ZAHLEN ZUGAMIFICATION -
  • Spending#on#Social#Media#Marke;ng#and#Gamifica;on#(inbillions) $10# SocialMediaMarke-ng $9# Gamifica-on $8# $7# $6# $5# $4# 31% $3# 23% $2# 10% 16% $1# 3% 5% 6% $0# 2010# 2011# 2012# 2013# 2014# 2015# 2016# Source:M2Research
  • GARTNER HYPE CYCLE 2011
  • Funktion – 3 Warumfunktioniert das? 3
  • ANBIETER
  • REWARDS
  • REWARDS
  • „When we are repeatedly offeredextrinsic motivators, we come to find thetask or behaviour for which we are ALFIE KOHN rewarded less – appealing in itself Punishedthan we did before.“ by Rewards
  • „Thereafter our intrinsic motivation having shrunk, we are less likely toengage in the activity unless offered an inducement for doing so. ALFIE KOHN – After a while, we Punished appear to be by Rewards responsive to rewards“
  • „Fun is just another word for learning“ RAPH KOSTER – A Theory of fun for Game Design
  • „Fun from games arises out ofmastery. It arises outof comprehension. It is the act of solving puzzles that makes RAPH KOSTER games fun. With – games, learning is A Theory of the drug.“ fun for Game Design
  • „Fun is just another word for learning,through interesting RAPH challenges“ KOSTER – A Theory of fun for Game Design
  • ZIELE...
  • + REGELN...
  • = INTERESSANTE HERAUSFORDERUNG
  • + FEEDBACK
  • = ERFAHRUNG VON MEISTERSCHAFT
  • KOMPETENZ – MEISTER- SCHAFT ERLANGEN BEZOGEN- AUTONOMIE HEIT – – GEGEN- FREIWILLIG SEITIGE AKTIV UNTERSTÜTZ WERDEN UNGINTRINSISCHE BEDÜRFNISSE
  • BEDÜRFNISSE VS GAME MECHANICS
  • BARTLE‘S PLAYER TYPES
  • P.E.N.S. – PLAYER EXPERIENCE OF NEEDSATISFACTION
  • MIHALI CSIKSZENTMIHALY: FLOW
  • MEINUNGEN – 4Wer hat welche Haltung zuGamification? 4
  • „Gamification is marketing bullshit, invented by consultants... ...The rhetorical power of theword "gamification" is enormous, and it does precisely what thebullshitters want: it takes games—a mysterious, magical, powerful medium that has captured theattention of millions of people... ...Indeed, the very point of IANgamification is to make the sale BOGOST as easy as possible... – ...Ive suggested the term „Gamification "exploitationware" as a more is Bullshitaccurate name for gamifications true purpose“
  • „Do people not dosomething because theyare not able to? - thenincrease ease of use.Do people not do itbecause they have no freetime? - then work on that. SEBASTIAN DETERDINGOnly if motivation is the –issue can gamification be a Forscher[legitimate] way [of am Hans-influencing behaviour]“ Bredow- Institut
  • „Games are the only force in the knownuniverse that can get people to takeactions against their self-interest, in a GABE predictable way, ZICHERMAN –without using force“ Game based Marketing
  • OPTIONEN – 5 Und was bedeutet das jetzt für uns?5
  • AGENTUREN –UNTER- ENTWICKLERNEHMEN – –
  • Regel #1 KNOW WHO IS PLAYING DESIGN FOR THEIR SOCIAL STYLEAMY JO KIM: 7 CORE CONCEPTS
  • Regel #2 BUILD A SYSTEM THAT IS EASY TO LEARN AND HARD TO MASTERAMY JO KIM: 7 CORE CONCEPTS
  • Regel #3 BUILD FUN PLEASURE SATISFACTION INTO YOUR CORE ACTIVITIY LOOPAMY JO KIM: 7 CORE CONCEPTS
  • Regel #4 USE PROGRESS MECHANICS TO „LIGHT THE WAY“ TOWARDS LEARNING AND MASTERYAMY JO KIM: 7 CORE CONCEPTS
  • Regel #5 DESIGN FOR ONBOARDING HABIT-BUILDING ELDER GAMEAMY JO KIM: 7 CORE CONCEPTS
  • Regel #6 AS PLAYERS PROGRESS, UNLOCK GREATER CHALLENGES, CUSTOMIZATION AND PRIVILEGESAMY JO KIM: 7 CORE CONCEPTS
  • Regel #7 GIVE PLAYERS REAL POWER VIA STATS VOTING EARNED ROLES AND CROWD SOURCINGAMY JO KIM: 7 CORE CONCEPTS
  • LÖSUNG – 6 Was ist jetzt die Antwort?6
  • DANKE! – @philippgonzalesphilipp@philippgonzales .com www.philippgonzales.com