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Betere social media content maken? Tips voor content creatie.

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Elke bedrijf kan zelf gratis sociale kanalen opzetten. Maar dan begint het werk pas. Het komt er nu nu op aan regelmatig content te gaan posten, om verhalen te brengen, om virale content te lanceren, …

Elke bedrijf kan zelf gratis sociale kanalen opzetten. Maar dan begint het werk pas. Het komt er nu nu op aan regelmatig content te gaan posten, om verhalen te brengen, om virale content te lanceren, etcetera.

Maar wat voor content werkt op sociale media? Wat maakt dat je boodschap geliked, geretweet, geshared, … zal worden? Hoe maak je je boodschap viraal?

Met dank aan het Jaja boekje dat heeft bijgedragen tot het vinden van inspirerende cases http://jaja.be/index.php/nieuws/detail/nieuw_jaja-boekje_creatieve_formats_voor_facebook

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  • Transcript

    • 1. donderdag 29 augustus 13
    • 2. CONTENT MARKETING APPROACH donderdag 29 augustus 13
    • 3. What is your content recipe? donderdag 29 augustus 13
    • 4. 1. Who exactly is my audience? 2. What exactly does my audience want to learn? 3. In what format does my audience prefer to consume content ? 4. Which platforms are best suited for my audience? 5. How often should I be publishing content for my audience? 6. How am I supporting my business objective with my content? Your content recipe depends on the needs of your target audience donderdag 29 augustus 13
    • 5. VS. would the target audience of axe have different content needs then nutricia? donderdag 29 augustus 13
    • 6. 1. new prospect vs existing customers 2. various segments within your customer database 3. product usage 4. customer care content vs marketing content 5. customer value 6. location / country 7. relationship type Your content recipe depends on the phase in the customer lifecycle donderdag 29 augustus 13
    • 7. but it also depends on what your competitors are doing. Try to be different! And capitalise on trends & events donderdag 29 augustus 13
    • 8. donderdag 29 augustus 13
    • 9. donderdag 29 augustus 13
    • 10. create reusable content formats donderdag 29 augustus 13
    • 11. donderdag 29 augustus 13
    • 12. content format list & frequency donderdag 29 augustus 13
    • 13. example content format donderdag 29 augustus 13
    • 14. example content format donderdag 29 augustus 13
    • 15. example content format donderdag 29 augustus 13
    • 16. example content format donderdag 29 augustus 13
    • 17. example content format donderdag 29 augustus 13
    • 18. example content format donderdag 29 augustus 13
    • 19. example content format donderdag 29 augustus 13
    • 20. example content format donderdag 29 augustus 13
    • 21. example content format donderdag 29 augustus 13
    • 22. Let’s start creating content... but first some basics! donderdag 29 augustus 13
    • 23. copywriting techniques donderdag 29 augustus 13
    • 24. social media reads like a comic book donderdag 29 augustus 13
    • 25. use visuals, always! donderdag 29 augustus 13
    • 26. linkedin also understands that visuals can make your updates stronger donderdag 29 augustus 13
    • 27. visual communication explains the succes of pinterest donderdag 29 augustus 13
    • 28. or make the message visual donderdag 29 augustus 13
    • 29. photo’s & text together attract attention donderdag 29 augustus 13
    • 30. photo’s & text together attract attention donderdag 29 augustus 13
    • 31. photo’s & text together attract attention donderdag 29 augustus 13
    • 32. visuals can be tagged donderdag 29 augustus 13
    • 33. actuality and news provide inspiration for new content donderdag 29 augustus 13
    • 34. actuality and news provide inspiration for new content donderdag 29 augustus 13
    • 35. actuality and news provide inspiration for new content donderdag 29 augustus 13
    • 36. actuality and news provide inspiration for new content donderdag 29 augustus 13
    • 37. actuality and news provide inspiration for new content donderdag 29 augustus 13
    • 38. actuality and news provide inspiration for new content donderdag 29 augustus 13
    • 39. actuality and news provide inspiration for new content donderdag 29 augustus 13
    • 40. actuality and news provide inspiration for new content donderdag 29 augustus 13
    • 41. actuality and news provide inspiration for new content donderdag 29 augustus 13
    • 42. plan your content in advance donderdag 29 augustus 13
    • 43. even numbers can be made visual donderdag 29 augustus 13
    • 44. donderdag 29 augustus 13
    • 45. experiment with infographics donderdag 29 augustus 13
    • 46. 1. infographics make complex topics easier to digest 2. infographics have high viral potential 3. claim pr moments based on your own research and experience 4. influence: become an opinion leader in your line of business why do you need to create infographics? donderdag 29 augustus 13
    • 47. infographics sharing donderdag 29 augustus 13
    • 48. take your survey to the next level: create animated infographics donderdag 29 augustus 13
    • 49. create video content donderdag 29 augustus 13
    • 50. promote your contests with social video’s donderdag 29 augustus 13
    • 51. let your coworkers star as brand ambassadors - offer new insights about your company donderdag 29 augustus 13
    • 52. 1. video’s can capture emotions 2. video’s makes your communication personal 3. video’s have high viral potential on social media 4. video’s usually rank high in search results of google 5. differentiate yourself from your competitors 6. influence: become an opinion leader in your line of business why do you need to create video’s? donderdag 29 augustus 13
    • 53. create milestones donderdag 29 augustus 13
    • 54. create milestones donderdag 29 augustus 13
    • 55. create milestones donderdag 29 augustus 13
    • 56. create brand stories donderdag 29 augustus 13
    • 57. donderdag 29 augustus 13
    • 58. donderdag 29 augustus 13
    • 59. 1. weekly video diary 2. video documentaries 3. blog content about sugar free lifestyle and recipes 4. action content: contests and giveaways 5. user generated content: pictures from fans 6. platforms: blog, facebook, pinterest, twitter, youtube, media content formats used in this campaign: donderdag 29 augustus 13
    • 60. user generated content donderdag 29 augustus 13
    • 61. promote your brand’s hastag donderdag 29 augustus 13
    • 62. share fan stories with your community donderdag 29 augustus 13
    • 63. share fan stories with your community donderdag 29 augustus 13
    • 64. 1. supports your business objectives (drives conversions) 2. targetted on the needs of your target audience 3. original & unique 4. calls for interaction 5. visual/audiovisual 6. shareable 7. establishes your brand as an authority 8. is part of a bigger story conclusion:what makes good social media content? donderdag 29 augustus 13
    • 65. How can we collaborate? donderdag 29 augustus 13
    • 66. congratulations, you are the best! donderdag 29 augustus 13