MobiPla.net

Slide 1: Your Planet on your Mobile MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 1

Slide 2: MobiPla.net is a mobile social network aimed at 12-25 year olds playing on strong social tendancies : The need for teenagers to become Stars Their Addiction to instantaneity and mobility MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 2 2

Slide 3: > A pure mobile social network « Keep it simple & stupid » : • Become a star with your User Profile • Join Planets to chat with other users A viral & addictive service : • Mobile Internet surf : 100% compatible • Text, Photo, Video & Podcast upload • Mobile IM & SMS Alerting • Geolocalization & GPS MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 3

Slide 4: The MobiPla.net story Join your friend’s Become a star Constellation at the speed of light Populate fascinating Find your nearest friends Planets in the Galaxy MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 4

Slide 5: Tekora’s expertise : SaaS for Mobile Websites  2007 Turnover : 250K€ (+ 100%), Break-Even  40’000 free mobile sites & blogs  4M Pages Viewed / month on cell phones, up 2% / week  1’000 premium mobile websites (w/ Tekora Suite) MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 5

Slide 6: Mobile Internet Services : Time to Market has come • Telco’s offers are becoming attractive • Mobile phones are using norms that are ever closer to the PC world But : • Tomorrow’s blockbusters are still to be invented • It is not sufficient to replicate Facebook or Skyblog on mobile phones MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 6

Slide 7: Competition Landscape WEB to MOBILE MOBILE INTERNET MOBILE APPLET MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 7

Slide 8: MobiPla.net is adapted to mobile usage • What is mobile usage ? • Instantaneity : alerting • Stickyness : always in the pocket In a Bus, Car, Plane or while waiting > Iwant it N or never ow • There is a mobile way to socialize • 10-20 Friends / 3-4 Passions max • MobiPla.net offers you the best of your friends on your mobile phone > Less content, but more personal impact MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 8

Slide 9: A high-potential target > 12-25 year olds < Why ? • MSN & Skyblog Generation • The eternal quest to become a Star (DailyMotion, Star Academy, …) • SMS will not be enough for tomorrow’s demanding teenagers • Today: more time spent on Internet than Television. Tomorrow: more time spent on Mobile than on any other media MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 9

Slide 10: MobiPla.net User Profile: Sharing life Julia 96845 comments 3564 Friends Last posts 1. Share your life in Text, Photo & Hey guys wha’s up for u? 14/11 11:31 Video Here’s some good work .. nice 14/11 11:10 My friend michael is learning guitar… funny ;-) 14/11 09:05 3. Read comments from other users See more Comment on Julia ! Comment 5. Tell us more about you & receive personal offers Julia keep on postin’ 11:31 by penelope Hey you… love you 09:54 by Julia You’re so hot ju’ 08:13 7. Import your existing blog See more by jiolygirl 1) Add Julia as a friend 2) View Julia’s Friend 3) View Julia’s Pla.nets 4) Julia’s Profile 5) Home MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 10

Slide 11: Planets : MobiPla.net TECKTONIK PLA.NET 3648 comments Meet other members 76 members Last updates Come & see me dance …woooh 14/11 11:31 by Woky89 Some good teck work at tectokiller 1. Share your passions 14/11 11:10 by johnto See that…so cool… 14/11 09:05 3. Chat with other members See more Chat w/ Tecktonik members ! Comment 5. Find new friends D iam’s, 50 Cent, Ahahh ! Nice 11:31 by penelope Who’d’u think u are ? 09:54 Ronaldinho, H enry, , by coolio Paris Hilton, See that…so cool… 08:13 by jiolygirl T series, V See more Psycho /Sexo M ode,T ecktonik, 1) Add Tecktonik H Scools &Locations igh 2) View Members 3) Pla.net Profile 4) Related Pla.nets 5) Post on Tecktonik MobiPla.net : Your Planet on Your Mobile Mar 6) 18, 2008 Home 11

Slide 12: A Mixt Monetization CPM Ads  Targeted for Communities & User Profiles Sponsored Communities w/ Adserver  Animation & contest wizard  Branded premium Planets M-Commerce & Affiliation ? Premium SMS & m-Wallet Mobipla.net  User Ranking  Unlimited Alerting  Service customization (Skin, geolocalization & GPS) 18/03/08 MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 1212

Slide 13: International deployment 2008 : EFIGS + R • Q1/Q2/Q3 : English / French / Italian / German / Spanish + Russian • Q4 : US 2009 : Emerging Countries • Mobile Internet is spreading fastly because of poor fixed infrastructures • Romania, India, South Africa, Peru … Traduction & community management : dedicated local Community Managers Monetization : CPM with AdMob / ScreenTonic-Microsoft / Adsense Mobile and sponsored communities with local Ad networks (depending on the countries targeted) 18/03/08 MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 1313

Slide 14: R&D Roadmap 2007 : Tekora Suite & Mobitype  Mobitype :3 Mb code, SLA 98 %, 10K subscribers, 500k blogs reférencés  Tekora Studio + Back Office : 5 Mo code, SLA 99,6%, 20’000 personal websites 2008 Q2 : Mobipla.net Beta (3 months)  Development of MobiPla.net based on Mobitype + MT Blogs Migration  PC Blog platforms integration : Live Spaces + Skyblog  New Infrastucture (Dedicated servers, Admin, SLA)  Recruitment & Alerts via “low cost” SMS et IM “MS Live Messenger” 2008 S2 : Mobipla.net V1 (9 months)  Personal Multimedia Space  Recruitment & Alerts via OpenSocial API  Alerts via Mobile IM (AOL, Yahoo, Skype, ICQ, …)  User Profiling  PC Blog platforms integration : Overblog, LiveJournal, … 2009 : Mobipla.net V1.1  Geolocalization + GPS integration  Mobitype Ads Management (Brands partnership) w/ online services (quizz, contest, …)  OpenSocial API compliant MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 14

Slide 15: Usage Forecast Mobile Usage 2008 2009 2010 Subscribers (thousands) 82k 441 k 1950 M Average acq. Cost / subscriber 1,91 € 0,67 € 0,27 € Premium Revenue / subscriber 0,53 € 0,95 € 1,09 € Pages Viewed / Month (Millions) 15 75 308 Revenue / Year / Subscriber 5,29 € 4,73 € 3,65 € Total Revenue (Premium + Ad) 564k 2927k 10703k MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 15

Slide 16: A seasoned team and an high level advisory board Philippe COUP-JAMBET Oleg SIDKO CEO CTO 4 6 , h o ld s a n e n g in e e r in g 3 3 , M a s t e r o f S c ie n c e in d e g r e e f r o m E S M E / S u d r ia , P h y s ic s U n iv e r s it y o f S a in t Fra n c e . P e t e r s b u r g , R u s s ia •CEO of Hummingbird Communications •Internet Design Director at Spectec (St Ltd.'s French subsidiary, a BI software Petersbourg - Russia) from 1998 to 2000 company •CTO, Architecture & Platform development •Founded ISO in 1999, an SFA company since 2001 sold to Coheris. •Member of the executive board of ACCESS COMMERCE (Advanced Selling Software) + R&D Team based in St Petersburg, Russia + External consultants : P. from 2002 to 2003. Lansonneur (Sales), T. Faivre-Duboz & R. Fétique (Prod. Mkt w/ Converteo) + Advisory Board : TBD (under NDA) MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 16

Slide 17: 3-years PnL 2008 2009 2010 Number Countries 5 7 20 Pages Viewed / Month (Millions) 15 75 308 Revenue (Ads + Premium + Tkr) 1064k 3827k 10903k Ebitda -137k 175k 2256k Need Funds 200k 1,5 M - Headcount 7 18 35 MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 17

Slide 18: Long Term Goals Promises : Mobile social network Leader A true brand recognized by 12-25 year olds A consolidating market which will target top mobile players MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 18

Slide 19: Demo Url http://demo.mobipla.net/ Ou http://suite.tekora.com/i/mobiplanet MobiPla.net : Your Planet on Your Mobile Mar 18, 2008 19