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Aircel is a mobile phone operator. ...

Aircel is a mobile phone operator.
Mumbai is well known for its floods, and the inaction of the authorities to prevent them.
Aircel adopts a humorous tone and provides this "service" to the marooned citizens.
A great contextual advertising and PR initiative.
Yet, one could regret the absence of a tagline to link the service provided with the personality of the brand.

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bombay mumbai campaign communication innovative original monsoon contextual daring rain advertising aircel innovation creative advertisement brilliant on branding csr rains

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