FarmFreshExchange

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FarmFreshExchange is a concept that was developed in 1.5 day during a boot camp at the Kauffman Foundation. The goal was to come up with a business idea around food.
FarmFreshExchange connects local farmers with restaurants through a web based platform.

We're making this business idea open source to give any one the chance to take it from here.

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FarmFreshExchange

  1. 1. FarmFreshExchange buy local Tony Klemmer, Elizabeth Schmidt, Michael Qin, Philipp Berner
  2. 2. THE TREND #1 Trend “BUY LOCAL FRESH PRODUCE” #2 Trend “72% of Restaurants Observe Higher Sales With Use of Local Produce” - National Restaurant Association
  3. 3. THE CHALLENGE: # local farms in 20 largest cities # target restaurants in 20 largest cities CHALLANGE How do we connect those purchases with the local farmers effectively and efficiently? # target restaurants per metro city # local farms per large metro city35k 4k 700k 800k $4.8b spend on fresh local food by target restaurant in 20 largest cities
  4. 4. THE BIG IDEA Connects local farmers to local restaurants and bridges the gap within communities. FarmFreshExchange FarmFreshExchange
  5. 5. DEMO http://bit.ly/dyzgOg
  6. 6. HOW IT WORKS?  How to sell this?  How to manage quality?  Who delivers?  Go to market?  Competition?  How to get paid?
  7. 7. THE GOAL Scale to 20 largest cities in US: Total Transaction Revenue: $100M Revenue share Total transaction revenue 3 year adoption rate Total Transaction Volume$240m 20% 10% $4.8m
  8. 8. “When one has tasted fresh food, he knows what Angels eat.” - Mark Twain

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