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FarmFreshExchange

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FarmFreshExchange is a concept that was developed in 1.5 day during a boot camp at the Kauffman Foundation. The goal was to come up with a business idea around food. …

FarmFreshExchange is a concept that was developed in 1.5 day during a boot camp at the Kauffman Foundation. The goal was to come up with a business idea around food.
FarmFreshExchange connects local farmers with restaurants through a web based platform.

We're making this business idea open source to give any one the chance to take it from here.

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Transcript

  • 1. FarmFreshExchange
    buy local
    Tony Klemmer, Elizabeth Schmidt, Michael Qin, Philipp Berner
  • 2. The trend
    #1 Trend
    “BUY LOCAL FRESH PRODUCE”
    #2 Trend
    “72% of Restaurants Observe Higher Sales With Use of Local Produce”
    - National Restaurant Association
  • 3. The Challenge:
    35k
    4k
    # local farms per large metro city
    # target restaurants per metro city
    800k
    700k
    # target restaurants in 20 largest cities
    # local farms in 20 largest cities
    $4.8b
    spend on fresh local food by target restaurant in 20 largest cities
    CHALLANGE
    How do we connect those purchases with the local farmers effectively and efficiently?
  • 4. THE BIG IDEA
    FarmFreshExchange
    Connects local farmers to local restaurants and bridges the gap within communities.
    FarmFreshExchange
  • 5. DEMO
    http://bit.ly/dyzgOg
  • 6. How it works?
    • How to sell this?
    • 7. How to manage quality?
    • 8. Who delivers?
    • 9. Go to market?
    • 10. Competition?
    • 11. How to get paid?
  • The Goal
    $240m
    Total Transaction Volume
    20%
    3 year adoption rate
    10%
    Revenue share
    $4.8m
    Total transaction revenue
    Scale to 20largest cities in US:
    Total Transaction Revenue: $100M
  • 12. “When one has tasted
    fresh food,
    he knows what Angels eat.”
    - Mark Twain