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FarmFreshExchange
FarmFreshExchange
FarmFreshExchange
FarmFreshExchange
FarmFreshExchange
FarmFreshExchange
FarmFreshExchange
FarmFreshExchange
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FarmFreshExchange

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FarmFreshExchange is a concept that was developed in 1.5 day during a boot camp at the Kauffman Foundation. The goal was to come up with a business idea around food. …

FarmFreshExchange is a concept that was developed in 1.5 day during a boot camp at the Kauffman Foundation. The goal was to come up with a business idea around food.
FarmFreshExchange connects local farmers with restaurants through a web based platform.

We're making this business idea open source to give any one the chance to take it from here.

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Transcript

  • 1. FarmFreshExchange buy local Tony Klemmer, Elizabeth Schmidt, Michael Qin, Philipp Berner
  • 2. THE TREND #1 Trend “BUY LOCAL FRESH PRODUCE” #2 Trend “72% of Restaurants Observe Higher Sales With Use of Local Produce” - National Restaurant Association
  • 3. THE CHALLENGE: # local farms in 20 largest cities # target restaurants in 20 largest cities CHALLANGE How do we connect those purchases with the local farmers effectively and efficiently? # target restaurants per metro city # local farms per large metro city35k 4k 700k 800k $4.8b spend on fresh local food by target restaurant in 20 largest cities
  • 4. THE BIG IDEA Connects local farmers to local restaurants and bridges the gap within communities. FarmFreshExchange FarmFreshExchange
  • 5. DEMO http://bit.ly/dyzgOg
  • 6. HOW IT WORKS?  How to sell this?  How to manage quality?  Who delivers?  Go to market?  Competition?  How to get paid?
  • 7. THE GOAL Scale to 20 largest cities in US: Total Transaction Revenue: $100M Revenue share Total transaction revenue 3 year adoption rate Total Transaction Volume$240m 20% 10% $4.8m
  • 8. “When one has tasted fresh food, he knows what Angels eat.” - Mark Twain

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