Keywordresearch Stockholm

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SMX presentation that covers keyword research techniques and tools.

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  • Keywordresearch Stockholm

    1. 1. Keyword Research Tools & Techniques KP
    2. 2. Agenda <ul><li>Results </li></ul><ul><li>Priorities </li></ul><ul><li>The real world </li></ul><ul><li>Basic keyword research techniques </li></ul><ul><li>Intermediate keyword research techniques </li></ul>
    3. 3. Organic traffic in 2 years + 600%
    4. 4. Priority matrix Importance High importance Low Easy Hard Web content Core Keywords Google Adwords Long tail keywords Title tags Complexity (skill, time and difficulty) Inbound links Web standards
    5. 5. Scientific research Content Links Research/ Analytics Accessibility / manual submit PPC
    6. 6. Basic keyword research techniques <ul><li>Home page and relevant sites </li></ul><ul><li>Google Adwords (& Keyword tool) </li></ul><ul><li>Google Webmaster Central </li></ul><ul><li>Ask trade people/trade magazines </li></ul>
    7. 7. Home page
    8. 8. Relevant sites
    9. 9. Relevant sites
    10. 10. Google Webmaster central
    11. 11. Google Adwords
    12. 12. Intermediate techniques <ul><li>Web analytics software (Google Analytics) </li></ul><ul><li>Google mini / Google Analytics </li></ul><ul><li>SEOmoz </li></ul><ul><li>Google Hot trends </li></ul><ul><li>Current news </li></ul>
    13. 13. Google mini site search
    14. 14. Site search
    15. 15. E-mail notification to editors
    16. 16. Google trends
    17. 17. Trend words
    18. 18. News
    19. 19. Online success stories <ul><li>www.ixd.no </li></ul><ul><li>Current projects: Apotek 1, Telenor, Dyreparken, SuperOffice og Hurtigruten. </li></ul><ul><li>MBA i teknologi/innovasjon </li></ul><ul><li>Experience with e-mail marketing for Amazon.com, og Microsoft </li></ul><ul><li>Responsible for Norwegian.no (2003-2005) </li></ul><ul><li>Speaker at SMX, Webdagene and Confex </li></ul><ul><li>Norwegian blog: www.kuttisme.no </li></ul>

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