0
Online Fundraising Tips & Case Studies Philip King & Vanessa Juriansz
Vanessa
Philip
 
We’re proud of our clients...big & small
 
 
 
 
The more things change...
...the more they are the same <ul><li>People don’t have time </li></ul><ul><li>People do better in groups </li></ul><ul><l...
1.4   BILLION  will use the  INTERNET  today 3.3   BILLION  will use their  MOBILE PHONE  today
 
Fundraiser’s dilemma #1 Expensive, Invasive One Solution = ePhilanthropy
Fundraiser’s Dilemma #2:  The Economy! One Solution = ePhilanthropy
“ How Much Are Canadians Giving, How Are They Giving and How Has This Changed in the Digital World?”
Q12. Over the last year, have you donated to a charity you had never given money to before? Q13. What was the main reason ...
Interest in Donating Online Q8. To what extent, if at all, are you interested in having the ability to make a financial do...
Tip: Act Big Online
 
 
Tip: Don’t think “ I need to Control my Brand”
Share it...
Tip: Remember that People Give to People
 
 
 
 
 
People   give to  People
Event or Campaign Groups and Teams Fundraisers Artez Social Network Donors
If your wish were granted... Become a Donor? Become a Fundraiser?
Tip: Make A Fundraise Now Button
 
 
Not all digital fundraisers are equal <ul><li>80% of funds will be found by 20% of the people </li></ul><ul><li>Identify t...
Find your ‘sneezers’ <ul><li>Epidemics teach us that disease is spread unevenly </li></ul><ul><li>Some individuals are par...
Case Study: Sneezer Metrics 2008 2009 % Chg. # Fundraisers Registered 381 606 +50% # Teams 28 42 +50% $ e-Gifts (Average) ...
Sneezers surprise you £   1 million
Fundraising in the Long Tail...Getting $10 more from 1000 People
 
 
 
Tip: Set Realistic Targets
e25
Tip: Don’t believe that If you Build It They Will Come
 
 
Tip: Experiment
Test, measure  and  adjust. Test, measure  and  adjust. Test, measure  and  adjust.
<ul><li>“ It’s not about how it looks ... it’s about how it CONVERTS!” </li></ul>
Total Visitors Visit Donation Page(s) Start Donation Complete Donation 54 Visitors Complete Donation
65% 35% 5% 114 Complete Donation
Why important?
User Experience: Indulgent database filling?
Tip: Focus on the “Fundraising” half of Digital Fundraising
 
Tip: Surround Yourself with Digital People
 
 
 
 
 
 
Total revenues = $535,000 + Average of $770 dollars raised per online event 1005 Facebook fans  Campaign launching again t...
http://www.buyakidsometime.ca/
 
 
 
vs. the same timeframe in 2008: More than 2.5 times the revenue 12 times more new monthly donors acquired The campaign wil...
 
 
 
 
 
The more things change...
...the more they are the same <ul><li>People don’t have time </li></ul><ul><li>People do better in groups </li></ul><ul><l...
 
Enjoy our website:  www.artez.com Listen to us on iTunes:  “Digital Fundraising Podcast” Follow Artez on Twitter : @artezo...
Upcoming SlideShare
Loading in...5
×

Artez australia seminar july 2010 share

455

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
455
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Obviously, there is a technological shift happening. There are many changes going on online.
  • 2 out of 10 people in the world use the Internet.
  • The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
  • The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
  • Let them. Listen. Engage in a dialogue. Concentrate less about preventing them. Concentrate more on figuring out what they’re saying and how you can use the feedback to improve your businesses. In this era of consumers generating their content, you no longer have control.
  • The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
  • It is very good for you because people give to people. With Web2.0, where everyone is on the web and everyone is inter-connected, it just became easier for people to reach out to their online communities to ask them to join their social causes. This is powerful.
  • The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
  • The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
  • The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
  • The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
  • The paradigm shift here is you are able to track and get immediate results online. Within a few hours, you’ll start seeing data. You’ll be able to make conclusions within weeks (instead of months) whether you were right or wrong. So, test and experiment online. You’ll get your results quickly enough to readjust your tactics if you’re not seeing the results that you like.
  • The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
  • The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
  • Transcript of "Artez australia seminar july 2010 share"

    1. 1. Online Fundraising Tips & Case Studies Philip King & Vanessa Juriansz
    2. 2. Vanessa
    3. 3. Philip
    4. 5. We’re proud of our clients...big & small
    5. 10. The more things change...
    6. 11. ...the more they are the same <ul><li>People don’t have time </li></ul><ul><li>People do better in groups </li></ul><ul><li>People give to people...particularly online </li></ul><ul><li>Good stories make people act! </li></ul>
    7. 12. 1.4 BILLION will use the INTERNET today 3.3 BILLION will use their MOBILE PHONE today
    8. 14. Fundraiser’s dilemma #1 Expensive, Invasive One Solution = ePhilanthropy
    9. 15. Fundraiser’s Dilemma #2: The Economy! One Solution = ePhilanthropy
    10. 16. “ How Much Are Canadians Giving, How Are They Giving and How Has This Changed in the Digital World?”
    11. 17. Q12. Over the last year, have you donated to a charity you had never given money to before? Q13. What was the main reason why you donated to this charity? Main Reasons for Donating to New Charity 24% Friend/acquaintance/family member asked me to donate 16% Particular charity does good work 16% Charity asked me to donate 12% Affected by the work they do 10% Memoriam Gift
    12. 18. Interest in Donating Online Q8. To what extent, if at all, are you interested in having the ability to make a financial donation online to a charity or non-for-profit of your choice? Please use the following 7-point scale 41% of donors who are interested in donating online have not done so before… Interested Neutral Not Interested
    13. 19. Tip: Act Big Online
    14. 22. Tip: Don’t think “ I need to Control my Brand”
    15. 23. Share it...
    16. 24. Tip: Remember that People Give to People
    17. 30. People give to People
    18. 31. Event or Campaign Groups and Teams Fundraisers Artez Social Network Donors
    19. 32. If your wish were granted... Become a Donor? Become a Fundraiser?
    20. 33. Tip: Make A Fundraise Now Button
    21. 36. Not all digital fundraisers are equal <ul><li>80% of funds will be found by 20% of the people </li></ul><ul><li>Identify them early </li></ul><ul><li>Treat them differently </li></ul>
    22. 37. Find your ‘sneezers’ <ul><li>Epidemics teach us that disease is spread unevenly </li></ul><ul><li>Some individuals are particularly contagious, named ‘sneezers’ </li></ul><ul><li>What if instead of a ‘sneeze’ the action is an ‘ask’ </li></ul>
    23. 38. Case Study: Sneezer Metrics 2008 2009 % Chg. # Fundraisers Registered 381 606 +50% # Teams 28 42 +50% $ e-Gifts (Average) $507,365 ($152) $1,221,750 ($152) +63% # e-Gifts 3,961 9,676 +64% # Participants with 1+ online sponsors 263 457 +74% Average # of e-Gifts / Fundraiser 14.8 20.9 +41% Ave $ e-Gifts / Fundraiser $1,942 $3,668 +89% Top 10 Fundraisers $278,082 $452,112 +63%
    24. 39. Sneezers surprise you £ 1 million
    25. 40. Fundraising in the Long Tail...Getting $10 more from 1000 People
    26. 44. Tip: Set Realistic Targets
    27. 45. e25
    28. 46. Tip: Don’t believe that If you Build It They Will Come
    29. 49. Tip: Experiment
    30. 50. Test, measure and adjust. Test, measure and adjust. Test, measure and adjust.
    31. 51. <ul><li>“ It’s not about how it looks ... it’s about how it CONVERTS!” </li></ul>
    32. 52. Total Visitors Visit Donation Page(s) Start Donation Complete Donation 54 Visitors Complete Donation
    33. 53. 65% 35% 5% 114 Complete Donation
    34. 54. Why important?
    35. 55. User Experience: Indulgent database filling?
    36. 56. Tip: Focus on the “Fundraising” half of Digital Fundraising
    37. 58. Tip: Surround Yourself with Digital People
    38. 65. Total revenues = $535,000 + Average of $770 dollars raised per online event 1005 Facebook fans Campaign launching again this summer
    39. 66. http://www.buyakidsometime.ca/
    40. 70. vs. the same timeframe in 2008: More than 2.5 times the revenue 12 times more new monthly donors acquired The campaign will be relaunched for the 2010 holiday season
    41. 76. The more things change...
    42. 77. ...the more they are the same <ul><li>People don’t have time </li></ul><ul><li>People do better in groups </li></ul><ul><li>People give to people...particularly online </li></ul><ul><li>Good stories make people act! </li></ul>
    43. 79. Enjoy our website: www.artez.com Listen to us on iTunes: “Digital Fundraising Podcast” Follow Artez on Twitter : @artezonline Like Us on Facebook: facebook.com/artezinteractive Questions?
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×